Loewe

Loewe · Loewe SS26 Teasers

Loewe · LOEWE Summer Baskets 2026 Campaign

The Loewe Summer Baskets 2026 campaign is a masterclass in editorial product storytelling, positioning the brand's iconic woven accessories as the quintessential artifacts of a curated summer escape. Under the precise lens of photographer Joanna Wzorek, the campaign leans into a visual language that oscillates between high-concept studio artifice and vibrant, sensory-driven lifestyle imagery. By pairing the coarse, organic texture of woven raffia and straw against synthetic saturated surfaces—ranging from electric blue chaise lounges to patterned floral backdrops—the project establishes a high-contrast aesthetic that feels both whimsical and profoundly refined. The execution utilizes studio strobe lighting to ensure every macro detail, from the signature embossed leather anagrams to the playful fish-shaped metal charms, is rendered with razor-sharp clarity. Whether nestled among exotic produce or framed by the soft blur of natural light, these bags are presented as hero pieces in a larger, cinematic narrative of seasonal leisure. The collection moves beyond simple product display, channeling an atmosphere where traditional craftsmanship meets contemporary fashion. With its focus on complex diagonal weaves and artisanal rope details, the imagery reinforces Loewe's enduring commitment to tactile luxury. This campaign captures the essence of summer, delivering a polished and commercially resonant vision that elevates the humble basket bag into an indispensable object of modern desire.

Loewe · F/W Pre-Collection 26 Lookbook

The Loewe Fall/Winter Pre-Collection 26 lookbook serves as a masterclass in contemporary luxury fashion, stripping away the superfluous to place the garment at the center of the narrative. Captured through the lens of photographer Josep Moré, the imagery leans into a stark, minimalist aesthetic that allows the house's experimental layering and bold color palette to demand full attention. By utilizing a mix of natural light and high-key studio strobe techniques, the collection feels both grounded and aspirational, highlighting the tactile richness of suede jackets, technical windbreakers, and high-performance knits. The project employs a recurring editorial portrait format, often leveraging diptych and split-screen compositions that invite the viewer to linger on intricate details like polished leather boots, oversized visor-style sunglasses, and signature brand lettering. Rather than relying on ornate backdrops, the clean white and neutral grey studio environments emphasize the architectural precision of the silhouettes. This approach effectively balances traditional luxury heritage with a modern, lifestyle-focused sensibility that feels both polished and candid. Every frame is meticulously curated, showcasing a vibrant interplay between subdued earth tones and unexpected pops of yellow, pink, and red, ensuring that the collection’s technical innovation is always front and center, ultimately delivering a sharp, sophisticated vision of modern menswear that resonates with contemporary fashion sensibilities.

Loewe · LOEWE dresses Spain’s national footb ...

In an evocative collision of high-end tailoring and professional athleticism, Loewe redefines the intersection of luxury fashion houses and the world of sports. This campaign features football stars including Pedri, Nico Williams, Pau Cubarsí, Rodri, and Unai Simón, captured with an editorial lens that strips away the noise of the stadium to focus on individual presence. Under the seasoned eye of stylist Jay Massacret, the collection leans into a sophisticated juxtaposition: structured black blazers and wide-leg trousers grounded by vibrant, saturated blue polo shirts. The aesthetic feels both grounded and elevated, utilizing natural light to accentuate the rich textures of the fabric against the geometric, repetitive patterns of the stadium seating. These portraits channel a mood of quiet confidence, moving away from high-octane action shots to prioritize a stillness that feels intentional and refined. By placing world-class athletes in a setting that is uniquely their own while styling them in the sharp, clean codes of luxury fashion, Loewe creates a narrative that is less about the sport itself and more about the power of the individual. The use of natural light ensures the imagery maintains a raw, authentic quality, allowing the meticulous tailoring to remain the focal point while the blurred stadium backdrop provides a subtle, rhythmic context to these modern, lifestyle-driven portraits.

Loewe · Spring Summer 2026

For the Loewe Spring Summer 2026 collection, the creative team has curated a visual narrative that leans into the intersection of utility and luxury fashion. By stripping away extraneous distractions, the project forces a direct dialogue between the viewer and the material quality of the garments themselves. Photographer and Art Director Gabriele Rosati utilizes precise studio strobe techniques to amplify the tactile nuances of each piece, from the fuzzy, fleece-like construction of a signature trucker jacket to the deliberate, organic rumpling of stacked cotton polos. This commercial approach is elevated by the astute fashion editing and styling of Giulia Parenti, who introduces unexpected color pairings and structured layering that transform traditional wardrobe staples into contemporary statements. The set design by Alberto Simoni plays a pivotal role in this aesthetic framework; by placing garments against vivid, high-contrast backgrounds of pale yellow, pink, and light blue, the environment emphasizes the sharpness of every silhouette. Whether it is the soft, matte finish of tailored trousers or the stark, deliberate shadows cast upon a suede bomber, the imagery maintains a rigorous consistency. This series serves as a masterclass in modern luxury fashion production, where minimalist composition and saturated palettes converge to highlight the intricate details of the collection, proving that a focus on pure product storytelling remains the most compelling strategy for a global fashion house.

Loewe · Loewe - SS26 Set Adrift

The Loewe SS26 Set Adrift campaign masterfully channels the intersection of high-end luxury and aquatic escapism, positioning the brand as a beacon of modern travel. Captured through the lens of photographer Francesco Nazardo, the campaign leans into a sophisticated, cinematic aesthetic that elevates functional fashion into surrealist art. By placing oversized sculptures and signature leather goods against the backdrop of high-speed catamarans and churning oceanic wakes, the project creates a dialogue between industrial design and the untamed power of the sea. The visual narrative utilizes clean composition and high-contrast natural light to emphasize the glossy, metallic textures of the product range, ranging from futuristic eyewear to structural footwear. These images move beyond traditional catalog photography, opting for a dynamic approach where the mechanical precision of boat motors serves as the unexpected pedestal for high-fashion accessories. Incorporating techniques like 3D render and CGI alongside traditional live-action technique, the campaign maintains a cohesive, commercial polish that feels both grounded and aspirational. By marrying the stark, aerodynamic lines of maritime engineering with the tactile elegance of leather craftsmanship, the SS26 collection invites the viewer into a world of curated leisure. It is a striking exercise in branding that proves how deliberate staging and thematic consistency can transform commercial product shots into a compelling, editorial-driven journey across the deep blue horizon.

Loewe · 180 Years of Loewe

Loewe · 180th Anniversary Ad Campaign

To mark its 180th anniversary, Loewe unveils a striking ad campaign that bridges the label's storied heritage with a contemporary, high-fashion sensibility. Under the creative direction of Jack McCollough and Lazaro Hernandez, the project leans into a bold visual language that prioritizes tactile craftsmanship and deliberate color-blocking. Photographer Talia Chetrit captures the collection through a blend of editorial portraiture and focused commercial product shots, utilizing both studio strobe lighting for dramatic, saturated contrast and natural light to emphasize the soft, supple textures of the house's signature leather handbags. The campaign features a diverse cast, including Sissy Spacek and Julia Garner, whose presence brings a sophisticated, human-centric narrative to the accessory-heavy imagery. Each frame is meticulously composed, often setting iconic leather pieces against rustic spindle chairs or deep purple textiles, with signature blue and red typography anchoring the 1846 Madrid founding story. Through the lens of stylist Jodie Barnes, the wardrobe—characterized by vibrant knitwear and structured tailoring—perfectly mirrors the playful yet refined nature of the bags, which frequently feature whimsical motifs and geometric paneling. This editorial series succeeds by treating each accessory not merely as a product, but as an essential character within a modern, artful landscape, grounding Loewe’s legacy in a fresh, unmistakably current aesthetic.

Loewe · Loewe Fall/Winter 2026 Precollection

The Loewe Fall/Winter 2026 Precollection campaign is a masterclass in modern luxury, masterfully blending sculptural silhouettes with a grounded, coastal aesthetic. Through the lens of photographer Talia Chetrit, the collection comes to life in an editorial format that prioritizes tactile richness—highlighting suede, polished leather, and knitwear—against the bracing, expansive backdrop of the sea. Creative direction from art directors Carina Frey and Stefanie Barth channels a clean, minimalist energy, utilizing bold primary-adjacent colors that anchor the clothing’s complex geometry. The campaign transitions seamlessly from intimate, sun-drenched portraiture to precise macro studies of hardware and artisanal textiles, occasionally juxtaposed with surrealist 3D render and CGI elements to push the brand’s visual boundaries. Styling by Jodie Barnes brings a layered depth to the imagery, while hair by Holli Smith and makeup by Fara Homidi maintain an intentionally natural, even finish that allows the garments to remain the protagonists. Featuring a cast that includes actors Eva Victor, Isla Johnston, and Levon Hawke, alongside entertainer Seydou Sarr, the campaign reads as an exploration of contemporary poise. By weaving together high-contrast color palettes and soft, natural light, the precollection effectively moves between traditional editorial rigor and the accessible, lifestyle-focused demands of modern commercial luxury fashion.

Loewe · Pre-Fall 2026 Ad Campaign

The Loewe Pre-Fall 2026 ad campaign is a masterclass in modern luxury fashion, masterfully navigating the intersection of raw, coastal atmosphere and controlled studio abstraction. Under the creative direction of Lazaro Hernandez and Jack McCollough, the project channels a high-contrast aesthetic that leans into tactile richness and vibrant color blocking. Captured by photographer Talia Chetrit, the campaign features an ensemble cast including Eva Victor, Levon Hawke, Seydou Sarr, and Isla Johnston, whose diverse presence grounds the collection’s sculptural forms and structured leather goods. The visual narrative shifts seamlessly between sprawling, mist-laden coastal cliffside portraiture and highly curated macro still-life photography. By juxtaposing organic, natural light against rigid geometric studio elements, the imagery emphasizes the interplay between the collection’s vibrant palette—punctuated by striking reds, greens, and blues—and the materiality of the garments themselves. Assisted by the precise styling of Jodie Barnes and the structural ingenuity of set designer Valerie Weill, the campaign avoids conventional tropes in favor of an editorial minimalism that celebrates both the human form and industrial design. The inclusion of subtle, layered branding and evocative textures, such as honey-drenched objects and molded leather bustiers, reinforces a sense of sophisticated playfulness, solidifying Loewe’s ongoing commitment to pushing the boundaries of contemporary luxury fashion through sharp, graphic, and highly tactile visual storytelling.

Loewe · Loewe Paula's Ibiza 2026 Campaign

The Loewe Paula's Ibiza 2026 campaign captures the essence of sun-drenched escapism, expertly blending the storied heritage of the house with a contemporary, laid-back coastal aesthetic. Photographed by Jack Pierson, the series leans into a raw, naturalistic editorial style that feels both intimate and expansive. By utilizing natural light to accentuate the textures of woven bags, raw denim, and vibrant sarongs, the imagery elevates the collection into a narrative of summer leisure. The campaign is grounded by a distinct editorial minimalism, where the subjects—including model Banjo Partos-Slattery—are framed against hazy, sun-bleached horizons and lush, tropical foliage. Under the creative vision of designers Jack McCollough and Lazaro Hernandez, the project feels like a tactile exploration of materiality; the juxtaposition of skin against mesh, suede, and canvas creates a visual rhythm that defines this luxury fashion house's seasonal identity. With styling by Jodie Barnes, the editorial work thrives on a cohesive palette of warm, golden hues and high-key lighting, further enriched by the grooming expertise of hair stylist Tom Wright and makeup artist Mel Arter. This collaboration succeeds in translating the spirit of Ibiza into a polished, commercial medium, ensuring the Loewe brand identity remains anchored in a sense of effortless, high-end wanderlust that feels undeniably authentic and refined for the modern consumer.

Loewe · Home Scents 2023 Ad Campaign

The Loewe Home Scents 2023 campaign serves as a masterclass in blending high-fashion sensibilities with rustic, organic charm, grounding the luxury brand within a tactile, pastoral environment. Under the creative direction of Jonathan Anderson, the project leans into a narrative of deliberate whimsy and naturalism, effectively positioning the fragrance collection as a seamless extension of the garden. Through the lens of photographer Walter Pfeiffer and director Alexander Ingham Brooke, the visuals channel a distinct editorial lifestyle aesthetic that feels both curated and effortlessly candid. The imagery utilizes natural light to emphasize the interplay between the ribbed ceramic vessels and raw surroundings, from lush grass beds and vibrant tomato harvests to weathered stone walls and vintage industrial iron. Featuring model Charlie McCormick, the campaign captures a series of playful vignettes that prioritize material texture and color blocking, with hair styling by Alexander Soltermann completing the polished yet earthy look. By contrasting the structural geometry of the candles with the organic chaos of nature, the campaign moves beyond traditional commercial product photography. It employs techniques like high-key lighting and studio strobes in select moments to elevate the product, yet the overriding mood remains one of peaceful, sun-drenched immersion. This project successfully redefines the home fragrance category, stripping away pretension to celebrate the simple, sensory beauty of the great outdoors as a luxury lifestyle experience.