ASICS: AW23 ACTIBREEZE
Brand
Date
Jan 2026
Description
ASICS presents its AW23 ACTIBREEZE collection in this commercial produced by Chisel. The campaign focuses on high-performance athletic apparel, highlighting the gear through a series of dynamic outdoor running sequences and functional training drills. Set across urban parks and damp environments, the footage captures athletes in motion, alternating between rhythmic road runs and close-up agility exercises on mats. The aesthetic leans into a grainy texture, utilizing natural light to emphasize the movement of the sportswear, which features a palette of muted greens, blacks, and high-visibility yellow accents.
Style
Horizontal, Commercial, Action, Grainy
Techniques
Natural light
Industries
Color
Jet Black
Lemon
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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