ASICS

Jan 2026

ASICS presents the AW23 ACTIBREEZE campaign, a dynamic commercial focusing on the intersection of urban running and functional training. Produced by Chisel, the footage follows athletes as they navigate outdoor park environments and structured agility workouts, highlighting the technical range of the seasonal performance sportswear collection. The project captures movement through live-action technique, utilizing natural light to emphasize the transition between high-intensity running sequences and grounded mat-based exercises. The aesthetic leans into a grainy texture that complements the muted green and black palette, contrasted against the collection's signature yellow accents.

Horizontal, Commercial, Action, Grainy

Natural light

Fitness

Street

Advertising Campaign, Brand Film / Corporate Video