Ferragamo
Featured Ferragamo projects
This week's top Ferragamo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ferragamo · Ferragamo F/W 2026 Campaign
The Ferragamo F/W 2026 campaign redefines the intersection of architectural form and high-fashion luxury, signaling a bold evolution for the venerable Italian fashion house. Under the visionary guidance of designer Maximilian Davis, the imagery leans into a sculptural narrative that treats the collection as an extension of physical geometry. Photographer Johnny Dufort captures the essence of this vision through a lens that emphasizes the interplay between stark, vibrant red leather and the intricate, tactile surface of an elaborate armchair crafted entirely from hundreds of stacked high-heeled shoes. This editorial approach masterfully balances the complex textures of the furniture with the sleek, form-fitting silhouettes worn by Anok Yai and her co-stars, grounding the surreal installation within a grand, marble-floored interior. With fashion styling by Lotta Volkova, the campaign creates a sharp visual dialogue that feels both precise and avant-garde. The aesthetic is elevated further by the meticulous beauty work of hair stylist Virginie Pinto Moreira and makeup artist Thom Walker, who ensure the models exude an effortless, modern intensity. By utilizing natural light to highlight the depth and shadow of the set, the work achieves a raw, commercial polish that elevates the brand beyond mere seasonal trends. The project stands as a testament to Davis's ability to infuse historical house codes with a fresh, provocative edge that resonates deeply within the current luxury fashion landscape.
Project Ferragamo · Fall 2026 Ad Campaign
The Ferragamo Fall 2026 ad campaign marks a sophisticated evolution in luxury fashion imagery, blending architectural precision with the house's storied craftsmanship. Under the vision of creative director Maximilian Davis, the campaign leans into a dialogue between high-fashion portraiture and meticulous product storytelling. Photographed and directed by Johnny Dufort, the series employs natural light to accentuate the rich, tactile interplay of quilted leathers, polished metallic hardware, and structured tailoring. Models including Anok Yai and Vittoria Ceretti move through grand, marble-floored interiors that act as a minimalist stage for a curated selection of footwear and accessories. The imagery effectively bridges the gap between commercial clarity and editorial nuance, utilizing a diptych format that pairs full-length fashion looks with macro-focused detail shots. A recurring theme involves the artistic placement of sculptural footwear, occasionally incorporating work from artist Willie Cole, which adds a layer of depth to the brand’s visual vocabulary. The styling by Lotta Volkova favors clean, elegant silhouettes that highlight the collection’s vibrant color palette, from metallic golds to muted olives and deep navies. With contributions from hair stylist Virginie Moreira and makeup artist Thom Walker, the aesthetic remains polished and intentional, capturing the quintessential, modern spirit of the Ferragamo brand through a lens that is both timelessly elegant and undeniably contemporary.
Project Ferragamo · Ferragamo Resort 2027 Lookbook
The Ferragamo Resort 2027 lookbook serves as a masterclass in modern luxury fashion, expertly distilling the brand's heritage through a sharp, contemporary lens. Captured with a refined editorial sensibility by photographer Ava Van Osdol, the collection leans into a palette of warm terracotta, deep olive, and rich burgundy to create a visual narrative that feels both timeless and urgent. Under the creative direction of Maximilian Davis, the project emphasizes structured tailoring and material innovation, juxtaposing smooth leathers with delicate lace, sheer fabrics, and architectural pleats. The imagery, which relies heavily on studio strobe lighting to carve out form, highlights the interplay between clean, minimalist lines and bold, sculptural accessories. With styling by Lotta Volkova and casting by Mischa Notcutt, the models—including Darron Clarke, Haojie Qi, and Viktoria Wirs—embody a polished, professional elegance that anchors the collection’s experimental textures. By utilizing both natural light and controlled studio environments, the lookbook maintains a consistent, high-fashion atmosphere while allowing the craftsmanship of the garments to take center stage. This campaign effectively bridges the gap between commercial accessibility and high-concept editorial minimalism, proving that even against a muted or monochromatic backdrop, the strength of silhouette and detail remains the ultimate focal point for the season.
Project Ferragamo · "Legends, Reimagined" Spring 2026 Ad Campaign
For the Spring 2026 Legends, Reimagined ad campaign, Ferragamo dives deep into the intersection of heritage craftsmanship and modern editorial minimalism. Creative Director Maximilian Davis masterfully strips back the noise, centering the narrative on the tactile reality of the brand's materials. The campaign leans into a rigorous visual language, utilizing crisp studio strobe techniques to draw out the nuanced textures of grained leathers, polished oxfords, and structured canvas monogram bags. By pairing these elevated product still lifes with a series of deliberate, composed portraits featuring José Mourinho, the work channels a timeless, cinematic quality that feels both precise and deeply human. Whether Mourinho is captured in a formal tailored suit against a neutral gradient or sporting a refined knit polo, the imagery prioritizes silhouette and form, eschewing trend-chasing for an enduring aesthetic. The series achieves a high-fashion balance by placing artisanal tools—like raw wooden shoe lasts—alongside the finished leather goods, grounding the luxury presentation in the reality of the making process. Through this disciplined visual approach, the campaign succeeds in framing Ferragamo not merely as a fashion house, but as a studio dedicated to geometric precision and the meticulous art of construction, resulting in a cohesive, sophisticated portfolio that resonates with clarity and intentionality.
Project Ferragamo · New Renaissance Fall 2023 Ad Campaign
For the New Renaissance Fall 2023 ad campaign, Ferragamo bridges the gap between historical reverence and modern luxury fashion. Under the creative direction of Maximilian Davis and Ferdinando Verderi, the project reimagines archival treasures through a contemporary lens, positioning high-fashion staples as living art pieces. Captured with the evocative eye of photographer and director Tyler Mitchell, the campaign leans into editorial minimalism, utilizing soft, even studio lighting to highlight the rich textures of leopard-print faux fur, liquid-like metallic fabrics, and sharp, tailored wool blazers. By placing a diverse cast of talent, including Vittoria Ceretti and Anok Yai, against large-scale, detailed backdrops of iconic Renaissance paintings by masters such as Botticelli and Bellini, the imagery channels a sophisticated juxtaposition. These portraits and commercial stills utilize cinematic lighting techniques, including both studio strobe and natural light, to ground the avant-garde structured handbags and sleek footwear within a painterly, historical context. The project effectively reads as an homage to the brand's Florentine roots, where the deliberate contrast between classical architectural motifs and the clean, geometric lines of the latest collection creates a cohesive visual narrative. Through this seamless integration of medium format photography and timeless art, the campaign succeeds in grounding Ferragamo's forward-thinking design philosophy within the enduring legacy of the Italian Renaissance.
Project Ferragamo · Holiday 2023 Ad Campaign
For the Ferragamo Holiday 2023 ad campaign, creative director Ferdinando Verderi and photographer Rafael Pavarotti orchestrate a visual dialogue between heritage and modernity. This high-end luxury fashion campaign leans into a surreal aesthetic, transforming classical Italian landscapes into dreamlike, digitally integrated environments. By blending high-fashion portraiture with the imaginative visual artistry of Paolo Ventura, the project serves as a masterclass in editorial minimalism fused with complex post-production. The narrative feels both grounded and ethereal, utilizing sophisticated techniques like 3D render and CGI to place models—including Aymeline Valade, Ying Ouyang, and Malick Bodian—within stylized, painterly montages of Renaissance palazzos and neoclassical colonnades. Styled with precision by Ibrahim Kamara, the collection’s focus on deep-toned leathers, velvet, and structured knitwear remains the focal point against vibrant, graphic-heavy backdrops defined by scattered geometric motifs. The campaign utilizes studio strobe lighting to emphasize the rich textures of the garments and exotic leather goods, ensuring that the crisp, commercial execution never loses its artistic edge. By marrying traditional live-action technique with layered collage elements and VFX, the work transcends standard product display, instead crafting a cinematic, world-building exercise that redefines the seasonal luxury narrative through a lens of artistic disruption and graphic coherence.
Project Ferragamo · Spring 2024 Ad Campaign
For the Ferragamo Spring 2024 ad campaign, creative directors Maximilian Davis and Ferdinando Verderi lean into a refined mid-century modern aesthetic that perfectly encapsulates the brand's contemporary evolution. Captured through the lens of photographer Vanina Sorrenti, the campaign utilizes a distinct editorial style that emphasizes natural light to create elegant, dappled patterns across both the subjects and the architecture. The imagery moves through a series of sophisticated interior spaces—ranging from library-inspired settings to desks defined by clean, minimalist lines—where models Natalia Vodianova and Luca Lemaire interact with a vibrant color palette of yellow, teal, and green. Stylist Carlos Nazario heightens this visual narrative by curating sharp, structured garments that juxtapose beautifully against the backdrop of wood paneling and vivid flooring. With the precise support of Virginie Pinto Moreira on hair and Thom Walker on makeup, the project delivers a cohesive lifestyle appeal that keeps luxury fashion at the forefront. Every frame functions as a masterclass in commercial composition, where the placement of accessories like structured leather handbags and metallic-heeled loafers feels entirely intentional. By favoring a soft, editorial aesthetic over heavy artifice, the team successfully anchors the high-fashion collection in an atmosphere of warmth and scholarly polish, reinforcing Ferragamo’s position as a house that values both heritage and modern design sensibilities.
Project Ferragamo · Pre-Fall 2024 Ad Campaign
For the Ferragamo Pre-Fall 2024 campaign, Creative Director Maximilian Davis and creative collaborator Ferdinando Verderi deliver a striking exploration of texture and form that bridges the gap between raw organic elements and refined luxury. Captured through the lens of photographer Harley Weir, the campaign leans into a surreal, cinematic editorial aesthetic, placing the house’s latest leather goods and ready-to-wear pieces against a landscape of sculpted sand dunes and ancient, weathered stone. The visual narrative relies on high-contrast compositions, with models including Awar Odhiang, Aymeline Valade, and Luca Lemaire moving through a minimalist, monochromatic environment that emphasizes the intricate details of the collection—from the sharp lines of tailored suiting to the tactile grain of lizard-embossed leather. With meticulous styling by Lotta Volkova, the campaign utilizes a balance of natural light and studio strobe to highlight the interplay between smooth fabric, metallic hardware, and granular surfaces. The result is a series of images that feel both grounded and otherworldly, distilling the essence of the Ferragamo brand through an architectural lens. By juxtaposing the soft, rhythmic ripples of the sand with the rigid, structured silhouettes of handbags and footwear, the project defines a sophisticated, modern dialogue between heritage and contemporary minimalism, perfectly encapsulating the season's quiet yet commanding vision.
Project Ferragamo · 'Ferragamo in Florence' 2024 Ad Campaign
The Ferragamo in Florence 2024 ad campaign serves as a sophisticated meditation on heritage and modernity, masterfully executed under the creative direction of Maximilian Davis and Ferdinando Verderi. Photographed by Juergen Teller, the campaign leans into a deliberate juxtaposition, placing contemporary luxury silhouettes against the storied, ornate backdrop of Renaissance-era Florence. The imagery utilizes a blend of editorial minimalism and lifestyle portraiture to showcase refined leather goods and sharp tailoring, emphasizing the tactile interplay between polished patent leather, lush velvet, and heavy wool. Throughout the series, the cast—including Lina Zhang, Raquel Zimmerman, Yasmine Warsame, and Tim Schuhmacher—appears amidst classical marble sculptures and weathered ashlar stone walls, grounding the collection’s forward-thinking design in a rich, historical environment. Style cues such as high-key lighting and natural light emphasize the house's dedication to material craftsmanship, from the metallic shimmer of Gancini hardware to the intricate, feathery textures of footwear. Stylist Lotta Volkova curates a monochromatic and architectural aesthetic that feels both timeless and urgent, while the evocative visual narrative is supported by the production work of Mary Komasa and Antoni Komasa-Lazarkiewicz. The campaign ultimately reads as a dialogue between the rigid perfection of classical art and the fluid, emotive potential of contemporary fashion, solidifying Ferragamo’s place as a pillar of refined Italian luxury.
Project Ferragamo · Holiday 2024 Ad Campaign
The Ferragamo Holiday 2024 ad campaign is a masterclass in editorial minimalism and high-contrast visual storytelling, masterminded by creative director Maximilian Davis. Moving away from traditional seasonal tropes, the campaign treats luxury handbags and footwear as sculptural objects, placing them in a dialogue with domestic still-life elements. By utilizing expert studio strobe lighting and a stark, graphic color palette of deep reds, metallic gold, and obsidian black, the imagery elevates the house's latest accessories into icons of modern desire. The execution leans heavily into the tactile, juxtaposing the soft, plush textures of faux fur against the cold, industrial shine of polished stainless steel and crinkled metallic foils. This interplay of materials—ranging from patent leather to woven silks—is captured with clinical precision, often utilizing high-key lighting to emphasize the structural silhouettes of pointed-toe pumps and structured leather bags. The campaign effectively bridges the gap between high fashion and artistic composition, employing a cinematic sensibility that feels both grounded and surreal. Through this curated lens, Ferragamo redefines the holiday aesthetic, favoring a clean, intentional design language that highlights the house's signature Gancini hardware and precise craftsmanship. The result is a series of images that feel remarkably polished, balancing a festive spirit with a sharp, contemporary edge that solidifies the brand's position at the intersection of heritage and modern luxury.
Project Ferragamo · Spring 2025 Ad Campaign
For its Spring 2025 ad campaign, luxury fashion house Ferragamo channels the effortless sophistication of its Italian heritage, grounding its latest collection in the sun-drenched architectural beauty of Tuscany. Under the sharp creative vision of creative director Maximilian Davis and creative director Ferdinando Verderi, the campaign leans into an editorial minimalism that celebrates both heritage and modernity. Shot by photographer Juergen Teller, the imagery favors natural light to accentuate the textures of the season—from the polished sheen of patent leather slingbacks to the matte warmth of weathered plaster walls. Featuring models including Liu Wen, Naori Sumiya, and Diogo Gomes, the project uses a clean, cinematic aesthetic to bridge the gap between historical grandeur and contemporary street-ready style. Stylist Lotta Volkova integrates these luxury accessories, such as structured handbags and ribbon-adorned footwear, into environments that feel both lived-in and meticulously composed. By juxtaposing sleek, high-fashion silhouettes against the rustic textures of stone staircases and vintage floral upholstery, the campaign reads as a love letter to Firenze. This commercial approach underscores the brand’s commitment to artisanal detail, where even the smallest metallic hardware is allowed to shine. Through a series of candid portraits and tight product compositions, the work successfully navigates the balance between aspirational luxury and the tactile reality of the season, creating a cohesive visual language that feels inherently timeless.
Project Ferragamo · Pre-Fall 2025 Ad Campaign
For the Ferragamo Pre-Fall 2025 ad campaign, the luxury fashion house masterfully blurs the lines between heritage craft and contemporary cinema. Under the guidance of creative director Maximilian Davis and creative director Ferdinando Verderi, the project leans into a cinematic visual language that feels both intimate and grand. Director Alice Rohrwacher captures a narrative arc that moves from the sprawling architectural beauty of Firenze to the meticulous, tactile details of the collection. The campaign stars Angelina Kendall, whose serene portraiture anchors the collection in a soft, contemplative mood. The execution relies on a live-action technique that prioritizes natural light, allowing the artisanal quality of deep purple leather heels and structured green handbags to shine through macro-style compositions. Stylist Lotta Volkova ensures every piece looks precise, while the contributions of hair stylist Virginie Moreira, makeup artist Thom Walker, and manicurist Sylvie Macmillan provide a polished, editorial finish. The behind-the-scenes glimpses into the studio environment, enhanced by the work of set designer Emita Frigato, reveal the deliberate effort behind every frame. By contrasting the raw, industrial reality of film production with the ethereal elegance of the clothing, the campaign successfully elevates the brand identity, positioning its latest offerings as timeless artifacts of modern luxury fashion design.
Explore other Fashion brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
