ASICS: Cricket 25/26 Season
Brand
Date
Jan 2026
Description
ASICS presents its campaign for the 2025/2026 cricket season, a series capturing the disciplined preparation of professional athletes. The project moves between intimate locker room sequences, rigorous indoor batting practice, and expansive outdoor training sessions to highlight the physical nature of the sport. Produced by Chisel, the commercial employs a cinematic, live-action technique to document the pre-match experience. Through the use of warm interior lighting and slow motion, the footage emphasizes the intensity of athletic preparation.
Style
Horizontal, Action, Cinematic, Moody, Warm
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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