ASICS
Move Me
Brand
ProjectMove Me
Date
Jul 2026
Description
ASICS explores the intersection of urban athletics and nocturnal movement in the campaign titled Move Me. Produced by GREATERGOOD, the commercial focuses on the energy of nighttime basketball and street-level activity. The film utilizes low-key lighting and atmospheric urban settings to highlight footwear performance and rhythmic motion. By prioritizing live-action techniques and a moody visual aesthetic, the piece captures a sequence of dynamic, focused movements across a cityscape.
Style
Horizontal, Commercial, Action, Moody
Industries
Basketball
Color
Jet Black
Amber
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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