ASICS
Move Me
Brand
ProjectMove Me
Date
Jul 2026
Description
ASICS explores the intersection of movement and urban atmosphere in its latest basketball-focused commercial, Move Me. Produced by GREATERGOOD, the film transitions from intimate, close-up details to rhythmic sequences of athleticism set against a cityscape backdrop. The project captures the intensity of nighttime play, utilizing low-key lighting and atmospheric compositions to highlight the connection between the athlete and their environment. Through live-action technique, the film channels the energy of urban sport by focusing on the mechanics of motion, from the movement of footwear to the bounce of the ball.
Style
Horizontal, Commercial, Action, Moody
Industries
Basketball
Color
Jet Black
Amber
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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