ASICS explores the intersection of movement and urban atmosphere in its latest basketball-focused commercial, Move Me. Produced by GREATERGOOD, the film transitions from intimate, close-up details to rhythmic sequences of athleticism set against a cityscape backdrop.
The project captures the intensity of nighttime play, utilizing low-key lighting and atmospheric compositions to highlight the connection between the athlete and their environment. Through live-action technique, the film channels the energy of urban sport by focusing on the mechanics of motion, from the movement of footwear to the bounce of the ball.
