Burberry

Burberry · Autumn 2026 Ad Campaign

The Burberry Autumn 2026 ad campaign masterfully channels the heritage of a storied fashion house while leaning into a sharp, contemporary urban aesthetic. Captured across a tapestry of London-centric backdrops—from rain-slicked city streets and historic stone bridges to the sterile, cinematic geometry of underground subway tunnels—the campaign presents a sophisticated study in textures and tailoring. Through an editorial lens, the imagery oscillates between intimate portraiture and structured commercial product shots, emphasizing the brand's iconic trench coats, plaid motifs, and minimalist leather accessories. Featuring models Rosemary Ferguson, Cherif Douamba, and Haojie Qi, the project relies on diffused, natural light to elevate the tactile quality of suede, leather, and wool, creating a cohesive visual narrative that feels both architectural and effortlessly grounded. By utilizing a high-contrast black and white palette alongside rich, deep tones like burgundy and olive, the creative team avoids the static nature of traditional luxury advertising, instead opting for a dynamic lifestyle approach. Each composition, whether focusing on a close-up accessory or a sprawling cityscape, underscores a polished, professional mood. This collection succeeds by balancing the timeless, classic silhouettes of the Burberry brand with a fresh, cosmopolitan edge, ensuring the narrative of modern luxury remains both accessible and aspirational.

Burberry · Open Spaces

Burberry consistently redefines the boundaries of the luxury fashion houses sector, and their Open Spaces project serves as a masterclass in atmospheric narrative. The commercial campaign juxtaposes the brand's quintessential urban identity against the quiet, untamed vastness of a golden wheat field at sunset. By utilizing cinematic live-action techniques and deliberate slow motion, the production strips away the frantic pace typically associated with high-fashion advertising, replacing it with a meditative, sprawling sequence that highlights the texture of quilted outerwear, plaid patterns, and modern designer sunglasses. The visual language leans into a warm, saturated palette where the low, golden evening light creates long shadows, grounding the sophisticated garments in a raw, organic setting. Throughout the film, the interaction between the models and their curated wardrobe—specifically the juxtaposition of puffer jackets against a rural backdrop—feels both grounded and aspirational. Behind the lens, the project relies on a polished editorial perspective, seamlessly integrating post production and VFX by William McVay to enhance the expansive sense of scale. The result is a lifestyle-driven narrative that feels less like a traditional product showcase and more like a fluid, immersive experience. By prioritizing mood and composition, the project underscores how luxury fashion can thrive when removed from the traditional runway, finding a new, contemporary home within the open, natural world.

Burberry · ‘Escape to the Countryside’ Ad Campaign

Burberry's Escape to the Countryside campaign is a masterclass in modernizing heritage, blending the house’s iconic British codes with a relaxed, pastoral sensibility. Under the creative direction of Daniel Lee, the project leans into a refined pastoral aesthetic that successfully bridges the gap between traditional luxury and an approachable, outdoor lifestyle. Captured through the lens of photographer Chris Rhodes, the editorial imagery utilizes natural light to emphasize the rich textures of signature trench coats, classic tartan patterns, and structured leather accessories against weathered stone walls, lush greenery, and rustic domestic backdrops. The campaign features a diverse cast, including Moses Martin, Edie Campbell, Nora Attal, and Sang Woo Kim, whose presence adds a contemporary edge to the timeless silhouettes. By placing high-end fashion within serene, rural environments, the campaign channels a sophisticated yet grounded narrative. The execution relies on editorial minimalism and lifestyle photography techniques to highlight the juxtaposition between industrial automotive elements, antique interiors, and the raw beauty of the countryside. Each shot feels deliberate and polished, maintaining a cohesive color palette of muted beiges, navy, and vibrant greens that honors the brand's legacy while presenting a fresh vision of outdoor luxury that feels both aspirational and inherently wearable for the modern consumer.

Burberry · Burberry x Hunza G 2026 Collection

Burberry’s latest foray into swimwear, a collaboration with Hunza G, masterfully channels a sun-drenched aesthetic that feels both elevated and quintessentially coastal. Captured through the lens of photographer Ryan McGinley, the campaign leans into a raw, tactile energy that bridges high fashion and functional design. By utilizing natural light to define the juxtaposition between the rugged, lichen-covered boulder landscapes and the refined, ribbed textures of the swimwear, the imagery creates a compelling visual dialogue. The collection, which signals a significant milestone with its 170-year anniversary branding, thrives on an editorial minimalism that celebrates the material quality of the garments against an organic backdrop. With creative direction from designer Daniel Lee, the project utilizes a live-action technique that feels both spontaneous and meticulously composed. The presence of model Alva Claire and actor Simone Ashley brings a nuanced, grounded intensity to the frames, where wet-look hair and salt-dusted skin emphasize the campaign's focus on authentic, lived-in luxury. By favoring crisp, sun-drenched compositions over artificial studio lighting, the visuals highlight the signature plaid trims of the Burberry brand against the stark, turquoise coastal palette. This collaboration succeeds in translating the heritage of the house into the contemporary swimwear space, offering a vision that is as much about the endurance of natural elements as it is about the evolution of iconic fashion staples.

Burberry · Burberry x Quentin Blake

Burberry consistently bridges the gap between heritage and contemporary whimsy, a tradition clearly upheld in this collaboration with legendary illustrator Quentin Blake. This campaign for the luxury fashion house masterfully blends classic tailoring with the playful, hand-drawn sensibilities that define Blake’s iconic aesthetic. Through a series of editorial portraits, photographer Pascal Gambarte captures the collection’s tactile richness, from the intricate gold embroidery on black sleeves to the textured knitwear adorned with colorful, feather-filled illustrations. The project utilizes a sophisticated studio strobe setup alongside soft natural light to achieve a crisp, high-end finish that prioritizes the garment's quality while leaning into a minimalist, clean-lined environment. With expert casting by Shyra Gaillard and production led by Isobella Bowering, the imagery moves beyond traditional product photography to tell a rhythmic, visual story. Hair stylist Naoki Komiya ensures a refined, polished look for the talent, such as model Rubuen Bilan-Carroll, allowing the intricate graphic prints to command center stage without visual clutter. By layering subtle, hand-drawn white feather sketches over soft, colored washes, the brand successfully synthesizes live-action technique with illustrative art. The result is a cohesive and elevated fashion narrative that feels both intimate and grand, effectively highlighting the collaborative potential when high-street heritage meets the whimsical touch of a master illustrator in a refined, modern context.

Burberry · Turn, style!

Burberry · Fall 2026 Ad Campaign

Burberry's Fall 2026 ad campaign marks a compelling intersection of heritage luxury and contemporary sport, artfully bridging the gap between high fashion and the collective spirit of the pitch. Creative director Daniel Lee orchestrates a visual narrative that leans into the brand's iconic check patterns while grounding them within the raw, authentic textures of stadium bleachers, brick architecture, and sun-drenched playing fields. Captured through the lens of Mario Sorrenti, the campaign utilizes a sophisticated blend of natural light and cinematic live-action technique to create a series of portraits that feel both intimate and expansive. The roster of talent—including Son Heung-min, Jason Sudeikis, and Jodie Turner-Smith—adds a dynamic, multidisciplinary energy to the collection, with each subject framed against environments that emphasize the interplay of structure and movement. Whether exploring the geometric lines of a stadium or the quiet intensity of an editorial portrait, the imagery maintains a clean, refined aesthetic. The use of high-contrast black and white photography alongside warm, natural light captures a sense of timelessness, grounding the collection in a grounded reality while maintaining the polish expected of a luxury fashion house. This synthesis of portraiture and lifestyle storytelling reaffirms the brand's ability to evolve its visual language, offering a refreshing, human-centric perspective on modern British identity.

Burberry · A Good Sport

Burberry · Burberry 'A Good Sport' Campaign

Burberry's A Good Sport campaign breathes new life into the heritage brand's iconic lexicon, grounding the house's storied visual identity in a raw, tactile reality. Under the astute creative direction of David Lane and the design vision of Daniel Lee, the imagery departs from traditional luxury polish to embrace a more authentic, grit-inflected perspective. The series leans into a sharp editorial aesthetic, exemplified by a striking monochromatic portrait of model Bebe Parnell, where intense backlighting generates a subtle, emotive lens flare against a natural outdoor backdrop. Through the lens of photographer Mario Sorrenti, the campaign masterfully navigates the tension between classic plaid patterns and contemporary layering, resulting in a cohesive narrative that feels both timeless and urgent. Stylist Tamara Rothstein works in lockstep with the creative team, ensuring every fringe and fabric fold reads with deliberate intention, while the collaborative efforts of hair stylist Shiori Takahashi and makeup artist Lauren Parsons maintain a clean, high-contrast look that elevates the portraiture. By utilizing natural light to frame the subject’s composed posture, the project transforms staple Burberry pieces into vessels of modern expression. This campaign effectively bridges the gap between high-fashion prestige and modern street-side spontaneity, proving that the house's most recognizable motifs remain potent when stripped of artifice and presented through a refined, cinematic lens.

Burberry · Burberry Athleisure

Burberry pushes the boundaries of luxury with its latest Athleisure campaign, a project that seamlessly bridges the gap between high-fashion heritage and performance-ready sportswear. Set against the rugged, sun-drenched backdrop of a coastal landscape, the campaign leans into a sophisticated aesthetic that feels both raw and curated. By marrying the precision of high-speed freeze photography with the relaxed energy of a lifestyle editorial, the series captures the kinetic movement of models Mauria Caetano and Babacar N'doye, whose athletic stances feel purposeful against the stark, textured granite. Photographer Raffaele Cariou leans heavily into the sharp, bright clarity of natural light, which serves to accentuate the technical fabrics of the collection while maintaining a clean, editorial minimalism. The styling, helmed by Tamara Rothstein, subtly integrates the brand’s iconic checked detailing into performance silhouettes, reinforcing a narrative of functional elegance. With deliberate hair styling by Gonn Kinoshita and a fresh, radiant makeup look by Mee Kee, the imagery avoids the overly polished tropes of traditional sportswear advertising. Instead, the project channels a sense of maritime exploration, underscored by the recurring, bold inclusion of the equestrian knight emblem. This collaboration feels like a definitive statement for the luxury sector, demonstrating that athleisure can remain deeply rooted in craftsmanship while embracing the demands of an active, modern lifestyle.

Burberry · Burberry Beauty Signatures Campaign

Burberry continues to redefine the intersection of luxury fragrance and heritage design with its latest campaign for the Beauty Signatures collection. By focusing on the intrinsic link between the brand's iconic textile patterns and the olfactory experience, the campaign achieves an elevated editorial minimalism that feels both contemporary and deeply rooted in British history. Photographer Yuvali Theis orchestrates a precise visual narrative, utilizing studio strobe lighting to emphasize the sharp, crystalline quality of the glass bottles against the textured, high-contrast fabric backgrounds. This technical approach highlights the intricate details of the signature check pattern, transforming a simple commercial product shot into a sophisticated exploration of tactile luxury. The imagery manages to isolate the perfume as a singular design object while simultaneously celebrating the house's storied aesthetic legacy. Makeup artist Pernille Nadine rounds out the project vision, ensuring that the tonal palette remains consistent with the brand's evolved identity across the entire beauty segment. The result is a refined series of stills that lean into graphic clarity, stripping away extraneous clutter to leave only the essence of the Burberry brand. By prioritizing composition and light, this project demonstrates how fragrance marketing can successfully bridge the gap between accessory design and high-end beauty, positioning the Burberry Beauty Signatures line as an essential artifact of modern lifestyle luxury.

Burberry · Winter 2023 Ad Campaign

For the Burberry Winter 2023 ad campaign, Creative Director Daniel Lee and photographer and director Tyrone Lebon craft a visual narrative that firmly roots the brand in the rugged, cinematic majesty of the British Isles. Shot across the windswept landscapes of the Isle of Skye in Scotland and the volcanic basalt columns of the Giant’s Causeway in Northern Ireland, the project leans into a moody, atmospheric aesthetic that elevates heritage luxury through an uncompromisingly raw lens. Utilizing natural light to emphasize the rich, tactile quality of oversized wool blankets, faux-fur collars, and intricate plaid knits, the series functions as both an editorial showcase and a definitive commercial statement. A diverse ensemble of models, including Jean Campbell, Sora Choi, and Kit Butler, inhabit these vast, misty terrains with a calm, neutral presence that allows the collection’s vibrant pattern work—from abstract yellow ducks to bold argyle—to pop against the muted, mossy backdrop of the outdoors. By balancing intimate portraiture with wide-angle landscape shots, the campaign successfully channels a sense of storied British resilience. Every frame is elevated by the interplay between the sophisticated, clean typography of the Burberry wordmark and the iconic equestrian knight logo, reinforcing a sense of timeless elegance grounded in the visceral, elemental beauty of the landscape.