Jimmy Choo
Featured Jimmy Choo projects
This week's top Jimmy Choo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jimmy Choo · Fall 2026 Ad Campaign
For the Jimmy Choo Fall 2026 ad campaign, the brand leans into an aesthetic of quiet luxury that effortlessly bridges the gap between classic refinement and contemporary edge. Captured in the storied halls of Milan’s Palazzo Gallarati Scotti, the imagery functions as a masterclass in editorial fashion photography. Creative directors Sandra Choi and Kerry Haynes orchestrate a visual narrative that centers on the house’s iconic accessories, positioning handbags and footwear not merely as accompaniments, but as the focal point of a sophisticated lifestyle. Photographers Francesc Planes and Joaquin Laguinge skillfully utilize natural light to emphasize the rich tactility of leather, lace, and fringe, allowing the textures of the apparel to stand out against both ornate architectural backdrops and minimalist studio settings. With talent Africa Garcia anchoring the scenes, the styling by Vanessa Coyle—enhanced by the clean hair work of Michał Bielecki and the precise makeup artistry of Patrick Glatthaar—creates a cohesive look that is polished yet distinctly modern. By blending commercial precision with a high-end editorial sensibility, the campaign captures a sense of poise that feels both aspirational and grounded. Through the intentional interplay of light and shadow, the project highlights the heritage of the Jimmy Choo brand while reinforcing its status as a pillar of the luxury bags and accessories market.
Project Jimmy Choo · Men's Summer 2026 Ad Campaign
The Jimmy Choo Men's Summer 2026 Ad Campaign masterfully redefines luxury footwear within an intimate, organic narrative. Moving away from the high-gloss aesthetic often associated with the brand, the campaign leans into an editorial sensibility that prioritizes tactile realism and a quiet, contemplative atmosphere. Featuring model Alfie Nickerson, the imagery unfolds across two distinct outdoor environments: a rustic, sun-drenched glass greenhouse and a sprawling meadow filled with yellow wildflowers. This juxtaposition of structured, architectural glass and wild, blooming flora creates a sophisticated tension that mirrors the versatility of the footwear collection itself. By utilizing high-quality natural light, the creative team emphasizes the intricate textures of the product, from woven leather loafers and suede fisherman sandals to mesh-patterned sneakers. The cinematography and still compositions favor a relaxed, lifestyle-focused perspective where the footwear feels integrated into the subject’s daily life rather than staged. Whether captured through a low-angle shot to highlight material detail or a wider portrait to convey mood, the campaign maintains a consistent, cinematic quality that elevates the everyday. This commercial project succeeds by positioning Jimmy Choo not just as a maker of luxury goods, but as a brand deeply rooted in a modern, earthy elegance. Through this subtle, nature-inspired visual language, the campaign achieves a timeless appeal that feels both aspirational and inherently grounded in the warmth of the summer season.
Project Jimmy Choo · Summer 2026 Ad Campaign
For its Summer 2026 ad campaign, Jimmy Choo leans into an interplay of rugged desert minimalism and high-octane luxury. Captured by photographer Quentin de Briey, the collection finds a sharp, cinematic backdrop within the arid terrain of The Invisible House. Creative Director Sandra Choi orchestrates a visual narrative where the brand's iconic footwear and accessories—ranging from pearl-embellished sandals to vibrant, suede bucket bags—emerge as hero objects against raw, sun-drenched rock formations. The imagery oscillates between the golden glow of natural light and the dramatic intensity of flash photography, elevating the textures of sequins, suede, and intricate metallic hardware. Stylist Sydney Rose Thomas anchors the editorial aesthetic by pairing these sculptural accessories with sleek, form-fitting silhouettes and utility-inspired layers. Models Georgia Palmer and Lilli Cummings inhabit this landscape with a confident, effortless cool, their poses interacting dynamically with reflective architectural structures that mirror the surrounding desert flora. By blending the tactile, grounded elements of the landscape with the polished refinement of Jimmy Choo’s design language, the campaign delivers a sophisticated take on seasonal glamour. This commercial work successfully positions the collection as a staple of modern elegance, where the refined craftsmanship of the bags and heels stands out against the harsh, beautiful expanse of the natural world.
Project Jimmy Choo · Jimmy Choo Summer 2026
For the Jimmy Choo Summer 2026 campaign, the brand masterfully leans into an adventurous spirit, juxtaposing high-fashion luxury against the raw, arid backdrop of a sun-drenched desert. Photographed by Quentin De Briey, the collection finds its pulse in the tension between refined accessories and the rugged, elemental textures of the landscape. Through a series of editorial lifestyle images, the campaign captures a sophisticated interplay of light, where natural sunlit desert scenes and crisp twilight settings highlight the metallic sheen, intricate beading, and vibrant hues of the season’s signature handbags and strappy sandals. Models Georgia Palmer and Lilli Cummings anchor the visual narrative, moving with an effortless grace that mirrors the collection’s duality of rugged utilitarianism and evening glamour. With expert styling by Sydney Rose Thomas, who balances textured layering against the minimalist precision of the footwear, the imagery feels both cinematic and grounded. Hair stylist Ryan Mitchell and makeup artist Homa Safar complete the look with a polished yet raw aesthetic, ensuring the models complement the dramatic surroundings without losing the elevated focus on the hero products. By utilizing wide angles and deliberate compositions that frame the desert horizon, the campaign elevates the summer accessories into essential artifacts of a modern, nomadic luxury, proving that Jimmy Choo thrives best when placed at the intersection of nature and uncompromising style.
Project Jimmy Choo · Fall 2023 Ad Campaign
For the Jimmy Choo Fall 2023 ad campaign, the brand leans into an aesthetic of refined urbanity, grounding its high-end accessories within the effortless cool of everyday Parisian life. Under the creative direction of Sandra Choi, the project strikes a deliberate balance between luxury craftsmanship and approachable modern fashion, favoring a minimalist visual language that allows the collection’s bold hardware and deep-hued leathers to command attention. Photographers Stas Komarovski and Mikael Jansson capture this narrative through a blend of editorial portraiture and tight macro product shots, utilizing consistent natural light to emphasize the interplay between soft textures like silk and wool and the structured, polished finish of the brand’s signature handbags and footwear. With styling by Karl Templer, models Cho Miyeon and Rebecca Leigh Longendyke inhabit a sophisticated, metropolitan reality, juxtaposing tailored blazers and distressed denim with the sharp, geometric accents of the season’s latest pieces. The resulting imagery, meticulously groomed with hair by Damien Boissinot and makeup by Diane Kendal, functions as both a commercial showcase and a lifestyle editorial. By framing these accessories against neutral stone surfaces and urban street-style backdrops, the campaign successfully elevates the utility of the collection while maintaining a sense of timeless elegance, ensuring that each piece feels both highly covetable and essential for the modern wardrobe.
Project Jimmy Choo · Mens Fall 2023 Ad Campaign
The Jimmy Choo Mens Fall 2023 ad campaign masterfully bridges the gap between high-fashion editorial polish and accessible urban lifestyle imagery. Captured by photographer Ali Foroughi, the series utilizes neoclassical architecture as a sophisticated backdrop, creating a stark, rhythmic contrast between the ornate white stone pillars and the clean, modern lines of the collection. Stylist Ben Schofield emphasizes this equilibrium through a curated wardrobe that balances textured knits and minimalist outerwear with the brand’s signature, hardware-heavy footwear. The campaign leans into a diverse range of visual techniques, shifting seamlessly from high-speed freeze action shots that convey kinetic energy to macro perspectives that interrogate the granular details of stud embellishments and premium leather finishes. Model Charlie Florence anchors the narrative with a sense of relaxed composure, whether captured in the soft, even wash of natural light or the crisp, high-contrast flash used to carve out silhouettes against nighttime concrete. By grounding the luxury product within familiar, yet elevated urban environments, the campaign feels both aspirational and inherently wearable. The execution is defined by a commitment to commercial precision, where every architectural framing choice and lighting shift serves to highlight the craftsmanship of the footwear, effectively positioning the Jimmy Choo man as a figure defined by effortless, modern elegance.
Project Jimmy Choo · Spring 2024 Men's Ad Campaign
For the Jimmy Choo Spring 2024 men's ad campaign, photographer Anton Gottlob crafts a visual narrative that effortlessly blends high-end luxury with an accessible, urban ease. Featuring model Guy Remmers, the campaign channels a refined yet relaxed energy, set against a backdrop of characterful brick facades and vibrant, color-blocked doorways. The imagery prioritizes a clean, lifestyle-focused aesthetic, leaning into the season's emphasis on coordinated accessories. Stylist Ben Schofield elevates the collection by masterfully pairing textured leather bags and patterned footwear with sharp, minimalist tailoring, creating a cohesive dialogue between the garments and the environment. Grooming by Blake Henderson ensures a polished, fresh-faced finish that complements the overall editorial minimalism of the production. Shot in crisp natural light, the series masterfully highlights the tactical quality of suede mules, woven totes, and metallic hardware, transforming the familiar settings of stone steps and asphalt crossings into a curated fashion landscape. By utilizing portraiture and high-angle compositional techniques, the campaign captures a sense of movement and spontaneity, ensuring the Jimmy Choo aesthetic feels both aspirational and grounded in contemporary reality. The result is a sophisticated exploration of modern masculinity, where the interplay of structured design and casual styling defines the brand's latest seasonal chapter with clarity and distinct, stylish confidence.
Project Jimmy Choo · Fall 2024 Ad Campaign
For the Jimmy Choo Fall 2024 ad campaign, creative director Sandra Choi delivers a masterclass in editorial minimalism, positioning Hollywood icon Winona Ryder as the face of a collection that thrives on stark, high-contrast sophistication. Eschewing busy backdrops for a pristine white studio environment, photographer Ezra Petronio utilizes studio strobe lighting to craft crisp, clean portraits that force the viewer to engage directly with the luxury accessories. Stylist Camilla Nickerson curates an ensemble of black leather garments—from structured jackets to trench coats—that creates a deliberate, monochromatic canvas, allowing the vibrant red handbags and delicate footwear to serve as the campaign's undeniable focal points. The visual language leans into a refined commercial aesthetic, where the juxtaposition of Ryder's composed gaze and the bold, overlaid red brand typography reinforces the house's identity as both timeless and urgently modern. By stripping away extraneous noise, the project highlights the tactile quality of the leatherwork and the precision of the brand's design language. This series stands as a testament to the power of a focused concept, proving that in the world of high fashion accessories, simplicity remains the most effective tool for capturing the intersection of celebrity, style, and brand authority, ensuring the product remains the ultimate protagonist in every frame.
Project Jimmy Choo · Spring 2025 Ad Campaign
The Jimmy Choo Spring 2025 ad campaign marks a sophisticated evolution of the brand’s visual identity, channeling a sense of effortless, high-fashion ease through a series of refined portraits. Captured by photographer Ezra Petronio, the campaign features actress Chloë Sevigny as the face of the collection, bringing a distinct sense of poise and dynamic energy to each frame. The project leans into editorial minimalism, utilizing clean, neutral studio backdrops that allow the intricate textures of the season’s footwear and accessories to command center stage. Under the creative direction of Sandra Choi, the imagery balances precision with playfulness, showcasing structural slingbacks, metallic-embellished mules, and structured handbags against crisp silhouettes. The execution relies heavily on studio strobe lighting to create sharp, deliberate shadows that emphasize the architectural lines of the products and the depth of the color palette. Stylist Jane How curates a monochromatic and neutral-toned wardrobe that serves as the perfect canvas for the brand’s signature glossy leather and shimmering silver accents. By blending commercial accessibility with an editorial sensibility, the campaign captures a modern aesthetic that feels both timely and timeless. The result is a cohesive, high-impact series of images that reinforces Jimmy Choo’s commitment to meticulous craftsmanship while highlighting the tactile beauty of their latest seasonal offerings in an authentic, controlled environment.
Project Jimmy Choo · Summer 2025 Ad Campaign
For the Jimmy Choo Summer 2025 campaign, the brand leans into an aesthetic of quiet luxury and refined effortlessness, masterfully capturing the intersection of high-end accessories and candid portraiture. Under the vision of creative director Sandra Choi, the campaign breathes life into the latest collection of bags and accessories through a series of striking images that balance editorial polish with lifestyle authenticity. Featuring the unmistakable presence of actress Chloë Sevigny, the series utilizes soft, natural light and clean, minimalist studio backgrounds to ensure the intricate textures of suede, woven fabrics, and metallic hardware remain the focal point. Art direction from Ezra Petronio and Lana Petrusevych of Petronio Associates, paired with Petronio’s lens, emphasizes a relaxed posture that feels both intimate and aspirational. The creative cohesion is further bolstered by the styling of Jodie Barnes, whose choice of crisp white button-downs and ribbed bodysuits provides a neutral canvas for the brand’s bold footwear and tactile handbags. With contributions from hair stylist Shiori Takahashi, makeup artist Thomas de Kluyver, and set designer Gideon Ponte, the campaign successfully elevates the commercial utility of the products into a high-fashion narrative. This project stands as a sophisticated study in visual storytelling, where every detail, from the fringe detailing on a bucket bag to the deliberate choice of footwear, reinforces the brand's commitment to timeless elegance.
Project Jimmy Choo · Fall 2025 Men's Ad Campaign
The Jimmy Choo Fall 2025 men's ad campaign masterfully bridges the gap between heritage luxury and contemporary urban edge. Under the creative direction of Sandra Choi and Takuya Chiba, the project leans into a cinematic aesthetic that prioritizes texture and architectural framing, utilizing the grit of weathered brick walls and neutral concrete pillars to ground the collection in a rugged, street-informed environment. The campaign, which features distinct editorial portraiture by Takay, highlights a curated blend of menswear staples, from polished leather loafers and studded combat boots to intricate quilted sneakers. By integrating the styling expertise of Motofumi Poggy Kogi and Shohei Kashima, the imagery achieves a sophisticated, modern minimalist look where the clothing serves as a clean canvas for the brand’s technical craftsmanship. Each shot relies on soft, diffused natural light to emphasize the materiality of the leather and the structured silhouettes of the tailored apparel. By showcasing models Yuhi Miyahara and Mico in these evocative, high-contrast settings, the campaign effectively balances commercial product visibility with a high-fashion narrative. The result is a cohesive, highly polished visual experience that elevates footwear to the forefront, framed by an uncompromising commitment to refined, modern masculinity.
Project Jimmy Choo · Fall 2025 Ad Campaign
For the Jimmy Choo Fall 2025 ad campaign, the brand leans into a sophisticated duality, contrasting the gritty reality of backstage production with the polished allure of high-fashion luxury. By positioning actress Sydney Sweeney as the central figure, the campaign captures a narrative that feels both candid and meticulously curated. The imagery moves fluidly between the raw, honest atmosphere of a professional studio—highlighted by images of Sweeney seated on production cases—and the sleek, controlled environment of a high-end editorial shoot. Under the creative direction of Sandra Choi, the campaign effectively showcases a collection of bags and accessories that bridge the gap between everyday utility and decadent statement pieces. Technique-wise, the work utilizes a mix of natural light to evoke an intimate, lifestyle-oriented authenticity, while strategic studio strobe lighting emphasizes the intricate textures of crocodile-embossed leather, suede, and crystal-fringe embellishments. Whether Sweeney is captured leaning against a city-view desk or posing against a neutral grey seamless, the live-action technique employed throughout the series anchors the brand in a space of modern, approachable glamour. This visual storytelling manages to maintain a cohesive commercial appeal, ensuring the focus remains firmly on the craftsmanship of the footwear and handbags while celebrating the effortless, iconic presence of its star. It is a masterclass in fashion advertising that feels at once grounded, aspirational, and distinctly relevant.
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