Brioni

Brioni · Brioni Spring / Summer 2027 Lookbook

The Brioni Spring/Summer 2027 lookbook masterfully bridges the gap between heritage tailoring and contemporary ease. Captured through the lens of photographer Eddie Wrey, the collection finds its rhythm against a backdrop of neoclassical columns and textured stone courtyards, creating a visual dialogue between the brand’s enduring luxury fashion identity and the raw, rhythmic geometry of its architectural surroundings. Under the editorial guidance of stylist Giovanni Dario Laudicina, the campaign emphasizes a rich, earth-toned palette that feels both grounded and elevated. The casting, overseen by Piotr Chamier and modeled by Robbie Jr, leans into an aesthetic of quiet, mature confidence, allowing the craftsmanship of each piece—from wide-leg trousers and structured leather totes to intricate knit polos—to take center stage. By utilizing natural light as a primary narrative tool, the imagery highlights the interplay of wool, silk, and suede textures with remarkable clarity. This series transcends traditional commercial fashion imagery, instead favoring a refined editorial lifestyle approach that feels intimate yet grand. Every portrait emphasizes the tactile quality of the tailoring, inviting the viewer to experience the collection not just as a seasonal offering, but as a deliberate study in balance and modern elegance, perfectly suited for the discerning individual.

Brioni · Brioni Les Extraits de Parfum

Brioni redefines the olfactory landscape with its Les Extraits de Parfum collection, a project that treats fragrance as an architectural endeavor rather than mere cosmetic goods. Through a series of striking commercial visuals, photographer Peter Langer collaborates with art director Giulia Miggiano to strip away the noise of traditional beauty advertising, favoring a rigorous approach to minimalism. By centering the campaign on the interplay between liquid hues and geometric glass structures, the team evokes a sense of refined permanence that echoes the heritage of the Brioni brand. The photography leans into the textural contrast of the faceted crystal caps against polished white marble, utilizing studio strobe techniques and natural light to emphasize the transparency and craftsmanship of the vessels. The composition feels deliberate and precise, with macro focus points that invite the viewer to linger on the intricate embossed details and the way light interacts with the crystalline glass. Eschewing the cluttered vignettes common in the fragrance industry, this work finds its strength in a stark, monochromatic aesthetic that feels both elevated and accessible. It is a masterful exercise in product storytelling, demonstrating how careful framing and thoughtful lighting can transform a simple tabletop setup into an evocative sensory experience that feels undeniably high-end and meticulously curated for the modern consumer.

Brioni · Fall 2023 Ad Campaign

For the Fall 2023 ad campaign, Brioni leans into the quiet power of sartorial heritage, blending the house's storied bespoke traditions with a stark, contemporary visual language. Creative director Norbert Stumpfl orchestrates a narrative that moves beyond the typical runway spectacle, opting instead for a minimalist editorial approach that celebrates the architecture of the garment. Through the lens of photographer Gregory Harris, the campaign captures actor Glen Powell in a series of high-contrast, black-and-white portraits that prioritize clean lines and precise tailoring. These images utilize studio strobe lighting to emphasize the sharp silhouettes of three-piece suits and structured blazers, creating an aesthetic that feels both timeless and aggressively refined. The campaign effectively bridges the gap between high-end fashion portraiture and an intimate documentary look at the artisanal process. Macro shots of hand-stitched buttonholes, tailor's shears, and personalized pattern pieces—captured using both studio techniques and analogue film—provide a grounded, tactile contrast to the polished studio work. Styled by Warren Alfie Baker, the imagery strips away artifice to focus entirely on the interplay between the human form and the texture of fine wool. Ultimately, the project serves as a sophisticated testament to the enduring craftsmanship of the luxury fashion house, presenting a vision of menswear that is as much about the process as it is about the final, impeccable look.

Brioni · Fall 2024 Ad Campaign

For the Brioni Fall 2024 ad campaign, creative director Norbert Stumpfl crafts a masterclass in understated luxury, distilling the essence of the heritage house into a series of intimate and profoundly human portraits. Anchored by the magnetic presence of actor Oscar Isaac, the imagery leans into a refined, minimalist aesthetic that feels both contemporary and timeless. Photographed by Josh Olins, the campaign utilizes a clean, studio-centric approach where the interplay between shadow and texture takes center stage. The visual narrative relies heavily on the nuanced interplay of natural light, which meticulously traces the heavy wool weaves, pleated trousers, and structured chore jackets that define the collection. Stylist Michael Fisher elevates the wardrobe with a focus on relaxed tailoring, allowing the garments to drape with an effortless sophistication that mirrors Isaac’s own composed, steady demeanor. Throughout the series, the transition between vibrant, earthy color palettes and sharp, cinematic black and white captures adds a layer of depth, evoking the raw authenticity of 35mm film and analogue aesthetics. With art direction by Li Von Euler, the campaign sidesteps the hyper-stylized tendencies of modern fashion photography in favor of editorial minimalism. By stripping away complex environments, the focus remains entirely on the tactile quality of the fabrics and the quiet, introspective gaze of the talent, resulting in an campaign that feels decidedly classic.

Brioni · Brioni F/W 2025 Campaign

Brioni · Brioni S/S 26 Women's Lookbook

Brioni · Brioni S/S 26 Men's Lookbook

Brioni · Spring Summer 26

Brioni · Oscar Isaac

Brioni · BRIONI FW 24

Brioni · Brioni F/W 25 Men's Lookbook

Brioni · Brioni S/S 2025