Tommy Hilfiger

Tommy Hilfiger · Tommy Jeans SU26 Campaign

The Tommy Jeans SU26 campaign captures the quintessential spirit of summer through a lens of relaxed, youthful energy. Positioning the brand firmly within the luxury fashion houses landscape, the imagery leans into an authentic lifestyle aesthetic that feels both aspirational and grounded. Through the expert vision of photographer Chloé Horseman, the campaign masterfully utilizes natural light to illuminate the collection’s vibrant textures, from striped knits to classic denim, all while evoking the high-spirited atmosphere of festival season. The visual narrative is elevated by the precise hand of fashion editor and stylist Margherita Moro, whose curation of layers—such as the deliberate pairing of patterned shirts and vintage-inspired accessories—brings a tactile, lived-in quality to the work. With thoughtful casting by Nandi Macalou, the campaign showcases a diverse ensemble that feels organic and full of personality, perfectly framed against sun-drenched urban backdrops and open-air event spaces. The photography blends commercial polish with the raw honesty of portraiture, resulting in a series that is as much about individual style as it is about garment design. By prioritizing soft, directional lighting and focusing on the subtle details of personal expression, the production creates a cohesive, summery world that resonates with the heritage of the Tommy Hilfiger brand while signaling a fresh, contemporary direction for the upcoming season.

Tommy Hilfiger · Tommy Hilfiger SU26 Campaign

The Tommy Hilfiger SU26 campaign captures the quintessential essence of summer, leaning into a polished, preppy aesthetic that feels both aspirational and deeply rooted in the brand's heritage. Through the expert lens of photographer Misha Taylor, the campaign utilizes natural light to cultivate a sun-drenched atmosphere that perfectly complements the collection’s vibrant palette of pastels, crisp stripes, and nautical-inspired detailing. The imagery moves seamlessly from candid, energetic moments of connection on lush garden lawns to refined, lifestyle-oriented portraits beside shimmering pools, effectively showcasing the versatility of luxury fashion house staples. Fashion editor Géraldine Saglio brings a cohesive styling narrative to the work, balancing structured, tailored shorts with relaxed cable-knit vests and swimwear, while casting director Nandi Macalou ensures a diverse, dynamic ensemble of models including Francisco Henriques and Jade Nguyen who bring a sense of approachable vitality to each frame. Technical precision is evident throughout the series, which employs a clear commercial aesthetic to emphasize high-end fabric textures and classic silhouettes. By masterfully blending editorial sophistication with the warmth of an outdoor getaway, the project successfully translates the spirit of the season into a visual language of timeless style. The resulting photography serves as a masterclass in modern lifestyle marketing, proving that even the most established brands can reinvigorate their identity through a commitment to clean composition and authentic, evocative visual storytelling.

Tommy Hilfiger · Tommy Hilfiger SP26 - Linen Edit

Tommy Hilfiger channels an effortless sense of Mediterranean sophistication for its SP26 Linen Edit, a campaign that masterfully balances high-end polish with an accessible, relaxed lifestyle aesthetic. Photographed by Clara Balzary, the imagery leans into a sun-drenched palette that highlights the breathable, crisp nature of the collection’s signature textiles. By pairing tailored silhouettes with an organic, lived-in setting, the campaign successfully elevates everyday wear into an aspirational narrative. Stylist Clare Richardson plays a pivotal role in the visual identity, curating smart casual ensembles—from structured midi dresses to sharp linen blazers—that feel both timeless and contemporary. The aesthetic is heavily defined by the use of natural light, which casts gentle shadows across architectural textures like travertine walls and marble bar tops, lending the series a warm, editorial portrait feel. Casting directors Nandi Macalou selected a group including Dorit Revelis, Francisco Henriques, and Jade Nguyen, whose candid expressions and relaxed postures ground the clothing in reality rather than rigid studio artifice. With grooming by hair stylist Dennis Gots and makeup artist Sara Tagaloa, the project achieves a seamless harmony between luxury fashion houses standards and the authentic, sun-kissed vibrance of the modern leisure traveler. Every frame functions as an invitation to a refined yet carefree world where the elegance of linen meets the golden hour.

Tommy Hilfiger · New Year 2025 Ad Campaign

For the Tommy Hilfiger New Year 2025 ad campaign, the iconic luxury fashion house turns its lens toward a vibrant, nostalgic aesthetic that perfectly captures the energy of the season. Featuring global star Jisoo, the campaign leans into a playful, retro-inspired color palette, utilizing saturated deep reds and muted pinks to create a contemporary visual narrative. Photographer Peter Ash Lee masterfully employs studio strobe techniques in select frames to highlight the intricate textures of the brand’s signature quilted varsity jackets, while natural light setups in other shots emphasize the soft, modern glow of neon environmental accents. The project feels both elevated and accessible, bridging the gap between high-end editorial and relatable lifestyle commercialism. Ian Salter’s set design acts as the grounding force, transforming sterile arcade elements and modern interior spaces into a cohesive, dreamlike backdrop that emphasizes the collection’s bold athletic heritage. With a sharp focus on composition and a refined sense of color theory, the imagery balances Jisoo’s poised presence with the structural rigidity of the surrounding arcade machines. Enhanced by the subtle, polished work of manicurist Jin Soon Choi, the campaign succeeds in cementing the brand’s relevance, proving that even classic Americana styles can be reinterpreted through a fresh, forward-thinking lens that feels distinctly current yet grounded in the enduring legacy of the Hilfiger aesthetic.

Tommy Hilfiger · Fall 2025 Ad Campaign

The Tommy Hilfiger Fall 2025 campaign masterfully leans into the brand's quintessential preppy heritage by framing a sophisticated lifestyle narrative against the high-octane backdrop of a professional racetrack. This expansive editorial endeavor captures a sense of elevated collegiate energy, utilizing a sprawling cast of talent including Claudia Schiffer, Nicholas Hoult, Ida Heiner, Jeremiah Berko Fourdjour, Raphael Diogo, and Selena Forrest. Under the creative direction of Tommy Hilfiger, the campaign prioritizes a rich, tactile aesthetic, where textured woolens, classic argyle knitwear, and structured varsity jackets are set against the metallic sheen of vintage sports cars. Photographer Glen Luchford employs a polished editorial minimalism, relying heavily on natural light to emphasize the authenticity of the setting, whether captured trackside or within the industrial ambiance of a professional garage. The visuals read as a seamless blend of commercial aspiration and cinematic storytelling, effectively bridging the gap between luxury fashion houses and classic American sportswear. By integrating live-action technique tags alongside meticulously curated casting, the campaign succeeds in modernizing traditional motifs. Every frame serves as a testament to the brand's ability to evolve its identity, transforming everyday racetrack scenes into a high-fashion spectacle that feels both timeless and impeccably relevant for the contemporary consumer.

Tommy Hilfiger · Tommy Hilfiger Underwear 2026 Campaign

The Tommy Hilfiger Underwear 2026 campaign leans into a clean, elevated aesthetic that prioritizes comfort and casual confidence. Photographed by Garrett Naccarato, the series captures a vibrant interplay between classic brand heritage and a modern, relaxed lifestyle. By utilizing a consistent, textured cream fabric backdrop, the campaign strips away unnecessary distraction, allowing the signature navy, white, and red branded waistbands to stand out with crisp clarity. The imagery features model Max Turland in various states of ease, from solo studio portraiture to candid, joyful interactions that communicate a sense of approachable intimacy. Through the expert application of studio strobe lighting mixed with natural light, the campaign achieves a luminous, high-end feel that feels both polished and authentic. This editorial approach successfully blurs the lines between traditional commercial fashion and everyday comfort, showcasing the loungewear in a way that feels organic rather than staged. Whether through a dynamic solo pose or a genuine moment of laughter between two individuals, the project highlights the versatility of the apparel while maintaining the premium, recognizable identity that Tommy Hilfiger is known for. The result is a cohesive, highly professional body of work that masters the balance of commercial appeal and soft, lifestyle-driven visual storytelling.

Tommy Hilfiger · Tommy Jeans S/S26 Lookbook

The Tommy Jeans S/S26 lookbook masterfully recalibrates the brand's classic American aesthetic for a contemporary audience, leaning into a refined minimalism that feels both nostalgic and distinctly forward-looking. Through the lens of photographer Petros, the collection adopts a clean, lifestyle-oriented fashion portraiture style, emphasizing the interplay between heritage branding and modern garment layering. With fashion styling by Margherita Moro, the series successfully balances the oversized silhouettes and heavy color-blocking synonymous with the label against softer, more nuanced compositions. The imagery relies heavily on natural light to define the textures of denim and cotton, creating a cohesive visual language that elevates the commercial format into something more intimate and character-driven. Hair stylist Claire Grech and makeup artist Mel Arter contribute to this grounded atmosphere, ensuring that the diverse roster of talent—including Alexander Kosi, Bonnie Panasenko, Mara Kasanpawiro, and Mathieu Simoneau—retains a sense of authentic, lived-in ease. By utilizing dramatic, grid-like shadow play alongside soft, even studio lighting, the lookbook maintains a delicate tension between graphic impact and subtle editorial storytelling. This project serves as a polished study in essentialism, proving that even within the constraints of a traditional lookbook, an elevated approach to lighting and composition can effectively transform branded apparel into an aspirational lifestyle narrative that feels current, approachable, and effortlessly cool.

Tommy Hilfiger · Tommy Hilfiger Spring 2026 Campaign

Tommy Hilfiger · Tommy Jeans S/S 26

Tommy Hilfiger · Tommy Hilfiger WI25 January Prep Edit

Tommy Hilfiger · F1 The Movie Anamorphic Billboard

Tommy Hilfiger · F1 The Movie