COS

COS · New Uniforms

In the latest campaign for COS titled New Uniforms, the brand leans into a refined interpretation of modern masculinity, effectively blending the boundaries between classic corporate attire and contemporary leisure. Captured through the lens of photographer Pablo Di Prima, the project functions as a masterclass in editorial minimalism, emphasizing clean lines and the inherent structural integrity of the garments. The visual language relies heavily on natural light to underscore the tactile quality of the collection, from crisp tailored blazers to the relaxed drape of wide-legged pleated trousers. By integrating cinematic framing with high-key lighting and occasional low-key chiaroscuro techniques, the imagery transforms everyday professional staples into objects of deliberate design. The setting plays a critical role, utilizing paneled walls, architectural pillars, and checkered flooring to establish a sophisticated, timeless environment that mirrors the collection's muted color palette. Rather than relying on overt styling tricks, the work focuses on the dialogue between the subject and the space, capturing a series of portraits that feel both candid and carefully composed. This series effectively positions the brand as a leader in elevated menswear, demonstrating that simplicity, when executed with precision and a keen eye for architectural detail, remains the most powerful tool in luxury fashion communication.

COS · COS Menswear Pre Fall 2025

COS · Beach 2026

For Beach 2026, COS leans into the intersection of architectural structure and the fluid, serene nature of the coastline to present a sophisticated vision for the upcoming summer season. Captured by photographer Benjamin Werner, the campaign maintains a sharp focus on editorial minimalism, utilizing natural light to accentuate the rich, earthy color palette and the crisp textures of linen and pleated fabrics. The visual narrative is anchored by models Liz Kennedy and Vanessa Becker, who embody a refined sense of ease against the expansive, deep blue backdrop of the ocean. Styled by Dogi Nesanir, the collection balances oversized, tailored blazers with lightweight, minimalist swimwear and delicate sarong-style silhouettes, creating a seamless transition from urban terrace to seaside retreat. Supporting the clean, high-contrast aesthetic, hair stylist Franziska Presche and makeup artist Siddhartha Simone contribute to the polished, understated look, emphasizing the models' natural features through sleek styling and glowing skin. The execution relies on precise composition and high-key lighting to highlight the garments' clean lines, with subtle accessories like headscarves and structured woven totes adding a tactile, contemporary dimension to the attire. By synthesizing modern fashion house sensibilities with a distinct, coastal tranquility, the project channels a timeless, aspirational mood that defines the brand’s enduring commitment to effortless, sophisticated design.

COS · High Summer 2026

The COS High Summer 2026 collection campaign masterfully channels the serene, sophisticated essence of modern luxury fashion through a series of sun-drenched, seaside vignettes. Shot by photographer Bruno Staub, the editorial leans into a minimalist aesthetic, utilizing the raw, tactile textures of coastal architecture—weathered stone, rustic metal doors, and reflective glass—to ground the season's relaxed, refined silhouettes. Stylist Dogi Nesanir curates a monochromatic and tonal palette, where vibrant oranges, pale yellows, and crisp whites act as architectural accents against the deep, saturated blues of the Mediterranean landscape. The imagery is defined by a clean, deliberate approach to composition, relying exclusively on high-contrast natural light to emphasize the structural lines of the garments and the quiet confidence of model Karolina Spakowski. With hair by Franziska Presche and makeup by Siddhartha Simone, the project maintains an effortless, elevated polish that mirrors the brand's commitment to intentional design. Every frame, from the close-up portraits to the wide-angle shots on stone piers, reinforces a narrative of airy, summertime elegance, characterized by subtle ruched detailing, wide-leg trousers, and delicate accessories. By integrating sharp, angled shadows with soft, breezy silhouettes, the campaign captures a timeless, contemporary sensibility that feels both grounded in its environment and aspirational, perfectly articulating the quiet luxury inherent in the High Summer 2026 offering.

COS · COS High Summer S/S 276Campaign

The COS High Summer S/S 276 campaign perfectly encapsulates the brand’s signature dedication to refined minimalism and architectural precision. Photographed by Mark Kean, the series leans into a serene, sun-drenched narrative that feels both timeless and distinctly contemporary. By masterfully utilizing natural light, the campaign highlights the intricate textural depth of linen blazers, ribbed knits, and crisp cottons, allowing the premium quality of the materials to take center stage. Under the discerning eye of fashion editor and stylist Jane How, the aesthetic reaches a harmonious balance between sharp, structured tailoring and the relaxed, languid ease of a coastal retreat. The visuals—ranging from deliberate, portrait-heavy compositions to evocative, cinematic wide shots—capture a sophisticated summer spirit that feels aspirational yet deeply grounded. With contributions from hair stylist Tom Wright and makeup artist Thom Walker, the models, including Gaye Serigne, Leonard Kipker, and Mica Argañaraz, embody a quiet, effortless confidence. Featuring techniques such as analogue 35mm film photography and balanced editorial minimalism, the campaign creates a cohesive visual language that celebrates the intersection of luxury fashion houses and Mediterranean-inspired lifestyle imagery. It is a masterclass in restrained elegance, proving that when the focus remains on impeccable cut and clean composition, the result is an enduring and powerful statement for the modern season.

COS · COS S/S 26 show teaser

The countdown to the COS Spring/Summer 2026 runway show has officially begun, and the brand is setting the stage with a teaser campaign that embodies their signature commitment to refined luxury fashion. By stripping away the noise, this series of images leans into a sophisticated, minimalist aesthetic that feels both atmospheric and intentionally restrained. Photographer Jori Komulainen captures the essence of the collection through high-contrast silhouettes and soft-focus profiles, playing with light and depth-of-field techniques to create a ghost-like, cinematic presence. The visual narrative is punctuated by precise, clean sans-serif typography that anchors the monochromatic compositions, providing just enough information—the date, the season, and the Seoul location—to pique interest without overwhelming the viewer. With creative oversight from art directors Johanna Bonnevier and Peter Ainsworth, the project transforms simple brand communication into a disciplined study of form and space. The use of a subtle red glow in one frame acts as a strategic intervention against the otherwise pale, muted backdrop, signaling a shift in the brand’s visual vocabulary. By balancing editorial minimalism with clear commercial intent, this teaser functions as a masterclass in modern luxury branding, proving that a brand can command attention through the quiet, confident precision of its graphic identity and an uncompromising dedication to visual clarity.

COS · COS High Summer SS27 Campaign

The COS High Summer SS27 campaign masterfully bridges the gap between coastal serenity and urban sophistication, grounding its luxury fashion identity in the tactile realities of the season. Captured by photographer Mark Kean, the series leans into a distinct minimalist aesthetic that favors clean lines and rich, organic textures over ornate artifice. Through a curated collection of lifestyle and editorial portraiture, the narrative unfolds across both serene seaside vistas and intimate, high-contrast interior settings. The styling, helmed by fashion editor Jane How, showcases a deliberate focus on relaxed tailoring and layered linen, while hair stylist Tom Wright and makeup artist Thom Walker introduce a polished, understated grooming approach that complements the dreamlike, hazy foregrounds created by translucent curtains. Casting director Simone Schofer achieves a grounded, neutral presence in model Leonard Kipker, who carries the season's knitwear and crisp whites with an effortless composure. Every frame utilizes natural light to emphasize the depth of the fabrics, from the shallow depth of field portraits to the expansive, soft-lit coastal shots that anchor the brand’s refined vision. By marrying the rhythmic patterns of the coastline with a consistent, warm afternoon glow, the campaign reinforces the luxury status of the house through a disciplined, evocative visual language that feels both timeless and perfectly attuned to the height of summer.

COS · SUMMER IN THE CITY

The Summer in the City campaign for COS translates the sophisticated, minimalist ethos of the brand into a high-fashion editorial exploration of urban life. Through the expert lens of photographer Charlotte Stouvenot and under the precise art direction of Phoebe Sing, the project captures the intersection of contemporary architecture and refined sartorial elegance. The series leans into a polished, monochromatic palette, where the tactile textures of ribbed knits, crisp pleated linens, and structured leather accessories take center stage against a backdrop of geometric cityscapes and industrial stone surfaces. With hair styled by Tom Wright and makeup by Thom Walker, the aesthetic emphasizes clean lines and sleek, slicked-back silhouettes that feel effortlessly modern. The campaign channels a sense of cosmopolitan grace, utilizing natural light to highlight the sharp tailoring and subtle detailing of the collection. By featuring models Faith Johnson and Jeanne Cadieu, the imagery balances composure with a cinematic quality, documenting the fluid relationship between a subject and their environment. Every frame is carefully composed to emphasize verticality and form, resulting in a cohesive portfolio that reads as a masterclass in modern luxury fashion photography. The work manages to feel both intimate and expansive, perfectly mirroring the deliberate, understated luxury that has become a hallmark of the COS identity in an increasingly fast-paced urban landscape.

COS · SUMMER IN THE CITY CAMPAIGN

For their latest seasonal push, luxury fashion house COS captures the essence of urban sophistication in the Summer in the City campaign. Photographer Charlotte Stouvenot masterfully frames the collection against raw, architectural backdrops that mirror the clean lines and deliberate minimalism inherent to the brand. With an editorial eye for detail, stylist Jack Reid leans into the tactile quality of the garments, emphasizing woven knits, crisp linens, and high-waisted tailoring that define this contemporary menswear narrative. Model Gilles Vlieghe brings a composed, effortless energy to the portrait sessions, which are defined by their sharp interplay of high-contrast natural light and deep, rhythmic shadows. The cinematography by Eoin Mcloughlin, supported by grooming artistry from Tom Walker and Tom Wright, ensures that every shot feels both grounded and aspirational. By integrating soft, warm-hued sunlight with the muted, grey-toned textures of city masonry, the team crafts a visual language that feels perfectly attuned to the modern landscape. The campaign functions as a study in lifestyle photography, proving that simplicity is the ultimate form of style. Through this cohesive collaboration, the project captures the quiet confidence of the COS man, balancing classic tailoring with a relaxed, modern sensibility that feels entirely at home in the bustling energy of the urban sprawl.

COS · COS Summer In The City 2026

For their Summer In The City 2026 campaign, luxury fashion house COS captures the intersection of urban landscape and sartorial ease through a series of evocative portraits. The project, brought to life through the lens of photographer Charlotte Stouvenot, leans into a sense of quiet contemplation, grounding its high-fashion narrative within the hard, honest textures of concrete and metallic architecture. By balancing crisp, directional lighting with softer, natural light, the series emphasizes the depth of the collection, highlighting the tactile quality of crinkled fabrics, ribbed knits, and stiff, structured collars. Fashion editor and stylist Jack Reid meticulously curates the wardrobe, opting for a palette of deep earth tones and monochrome staples that feel both timeless and decidedly modern. Model Kaplan Hani anchors the visual narrative, embodying an intimate, relaxed posture that strips away the artifice often found in luxury advertising, instead favoring an editorial minimalism that feels authentic to the metropolitan lifestyle. Casting director Simone Schofer ensures the tone remains grounded, allowing the interplay between shadow and silhouette to take center stage. Ultimately, these lifestyle images function as a cinematic exploration of urban living, where the clothing acts as a bridge between the wearer and their environment, proving that true sophistication is best achieved through clean lines and an unwavering focus on the subtle, nuanced details of material and form.

COS · Fall 2023 Ad Campaign

For the COS Fall 2023 ad campaign, the brand leans into a refined exploration of modern tailoring, anchored by a series of clean, studio-based portraits that define the season’s minimalist identity. Shot by photographer Daniel Jackson, the campaign emphasizes structural precision and tactile material depth, utilizing a balanced mix of studio strobe and natural light to elevate the collection’s muted, earth-toned palette. The imagery channels a sharp, editorial minimalism, foregrounding architectural silhouettes—from oversized pinstriped blazers to structured leather accessories—against seamless, neutral backdrops. Featuring a diverse cast including Kelela, Will Poulter, Curtis Harding, and Havana Rose Liu, the project captures a sense of quiet dynamism through both static compositions and motion-oriented poses. The visual narrative is defined by the collaborative efforts of stylist Jane How, whose work highlights the precise layering of knitwear and tailoring, while hair by Shon Hyungsun Ju and makeup by Petros Pethrohilos provide a polished, classic finish. By blending high-contrast monochrome portraits with dynamic lifestyle frames, the campaign reinforces the brand's commitment to essential, contemporary fashion, successfully merging professional commercial polish with an intimate, contemplative aesthetic that remains distinctly timeless and sophisticated.

COS · Fall 2024 Ad Campaign

For its Fall 2024 campaign, luxury fashion house COS reaffirms its commitment to modern, architectural elegance through a series of striking studio portraits. Under the creative direction of Karin Gustafsson, the campaign leans into a monochromatic palette, stripping away unnecessary noise to foreground the house's signature minimalist silhouette. Photographed by Karim Sadli, the imagery captures a diverse ensemble of talent, including Mariacarla Moscono, Rianne Van Rompaey, Colman Domingo, Christopher Abbott, Aidan Bissett, Taemin Park, Dara Gueye, Awar Odhiang, and Chu Wong, each framed against neutral, seamless backdrops. The editorial focus remains steadfastly on material quality, with lighting techniques that range from crisp high-key illumination to low-key chiaroscuro, effectively elevating the tactile nuances of wool, leather, and tweed. Stylist Jane How curates a selection of tailored blazers, oversized knits, and sculptural accessories that emphasize structural integrity, while hair by Anthony Turner and makeup by Christelle Cocquet lend a clean, polished finish to the series. By blending commercial accessibility with a high-end editorial sensibility, the project channels a timeless, contemporary aesthetic. The result is a cohesive narrative that celebrates the interplay of texture and form, establishing a masterclass in modern fashion portraiture that feels both grounded and aspirational, perfectly capturing the essence of the season with deliberate, understated precision.