RIMOWA

RIMOWA · Terracotta and Clay

RIMOWA · Brand Identity

The latest brand identity project for RIMOWA serves as a masterclass in luxury minimalism, stripping away the superfluous to reveal the architectural soul of the luggage icon. Executed with the sophisticated precision of Bureau Borsche, this visual campaign leans into a strictly curated palette of high-key whites, light greys, and metallic textures. The imagery relies heavily on the deliberate use of studio strobe lighting, which cuts across the iconic grooved aluminium surfaces to emphasize geometric depth and tactile refinement. By focusing on the interplay between embossed monograms, crisp sans-serif typography, and the industrial materiality of the suitcase handles, the project channels a sense of elevated order that is quintessentially Rimowa. Each frame operates as a study in commercial restraint, favoring a clean, symmetrical composition that elevates everyday collateral—such as owner manuals, shopping bags, and branded stationery—into objects of desire. This approach perfectly aligns with the bags and accessories industry, where the brand’s identity is synonymous with durability and design-forward engineering. The result is a highly controlled, professional aesthetic that feels both modern and timeless. Through this lens, the brand identity does more than present products; it communicates a commitment to precision and understated luxury, ensuring that every touchpoint reflects the brand's heritage of high-end travel performance while maintaining a polished, architectural visual language across all digital and physical assets.

RIMOWA · RIMOWA X MYKITA

The RIMOWA X MYKITA collaboration marks a significant intersection between high-end luggage heritage and precision-engineered eyewear design. This commercial campaign, captured through the lens of photographer Artem Kononenko, leans into an aesthetic of industrial minimalism that honors the shared DNA of both legacy brands. By utilizing a disciplined studio strobe technique against stark, neutral backgrounds, the imagery strips away extraneous elements to focus exclusively on the architectural integrity of the frames. Model Al Fofana brings a poised, understated presence to these portraits, allowing the technical details of the metallic and matte-textured eyewear to take center stage. The result is a series of clean, symmetrical compositions that highlight the functional elegance inherent in the collection. With an editorial eye for detail, the photography emphasizes the nuanced gradient tints and precise, modern silhouettes that define this partnership. The project eschews over-stylization, opting instead for a pure, focused look that reflects the utilitarian luxury common to both the RIMOWA and MYKITA identities. By maintaining such a strict visual hierarchy, the campaign effectively translates the sophistication of high-fashion eyewear into a cohesive, contemporary narrative, demonstrating how careful framing and deliberate lighting can amplify the impact of design-led objects within the global fashion market.

RIMOWA · Rimowa Original Backpack Campaign 2026

For the Rimowa Original Backpack Campaign 2026, photographer Nigel Shafran crafts an intimate visual narrative that redefines luxury as a fluid, functional companion to the everyday. Working alongside fashion editor and stylist Rae Boxer, the campaign elevates the iconic grooved aluminum aesthetic of the brand through a lens of editorial minimalism. By placing the backpack within the frame of a serene, light-filled domestic sanctuary, the imagery suggests a seamless blend of high-end travel gear and personal expression. Set designer Justine Ponthieux grounds the series in a sophisticated, minimalist interior characterized by herringbone floors and classic molding, which provides a stark, elegant contrast to the industrial texture of the signature metallic shell. Featuring model Nicholas Braun, the campaign utilizes a deliberate live-action technique to capture candid, human-centric moments—whether he is finding focus in a quiet workspace, enjoying a solitary breakfast, or integrating the bag into the rhythm of his creative hobbies. Each composition leans into the clarity of natural light to accentuate the tactile quality of the hardware, framing the backpack not merely as a carry-all but as a versatile fixture of modern life. This commercial project successfully bridges the gap between heritage design and contemporary lifestyle, presenting a cohesive vision that feels both aspirational and deeply lived-in, capturing the essence of the fashion and accessories industry with understated confidence.

RIMOWA · Brand Identity

RIMOWA · Troubleshooter

RIMOWA · A Discourse Regarding Vanity

RIMOWA · Never Still | Jay Chou

RIMOWA · Never Still | LEWIS

RIMOWA · Never Still | Rosé

RIMOWA · A synergy of legacy

RIMOWA · Hawaii