ASICS
Undropped Kit
Brand
ProjectUndropped Kit
Date
Jun 2026
Description
ASICS explores the barriers to participation in sports among teenage girls in this documentary-style campaign titled Undropped Kit. Directed by Meg Wriggles, the project investigates the relationship between physical education uniforms and athletic engagement through a series of candid interviews and personal accounts. Featuring cinematography by Beatriz Delgado, the film utilizes a live-action technique to weave together architectural imagery, archival sketches, and expert testimony. By focusing on the intersection of design and social pressure, the piece maintains a clean, editorial aesthetic that frames the conversation around accessibility in sportswear.
Style
Documentary, Horizontal
Industries
Sportswear
Context
Brand Film / Corporate Video
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