Chloé
Featured Chloé projects
This week's top Chloé projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Chloé · Chloé Winter 2026 Campaign
For the Chloé Winter 2026 campaign, the storied luxury fashion house masterfully balances the tension between raw, organic landscapes and the precise architecture of modern couture. Photographed by the iconic duo Inez and Vinoodh, the editorial imagery transports the viewer into a dense, sun-drenched meadow where the boundary between humanity and nature dissolves. Models Jacqui Hooper, Raquel Zimmermann, Sarah Isaksen, and Thalita Ferreira are captured in a series of high-angle compositions that emphasize ethereal movement, with their delicate, ruffled white dresses creating a striking visual rhythm against the wild, unkempt green grasses. Under the creative vision of designer Chemena Kamali, the campaign leans into a soft, nostalgic lens that feels both contemporary and timeless. The use of natural light amplifies the crisp, structural details of the brand’s leather goods, which act as anchored, metallic accents within the fluid, pastoral setting. Through the expert lens of the photography team and the meticulous styling of Elodie David Touboul, the project avoids the sterility often found in high-fashion photography, instead favoring a lived-in, lifestyle-driven narrative. By integrating intricate hair textures styled by Anthony Turner and grounded makeup by Yadim, the campaign establishes a tactile intimacy that reaffirms Chloé as a pioneer of romantic, feminine identity within the competitive landscape of the luxury fashion industry.
Project Chloé · Winter 2026 Ad Campaign
For the Chloé Winter 2026 ad campaign, creative director Chemena Kamali captures a distinct sense of breezy, bohemian luxury that feels both grounded and aspirational. Photographers and directors Inez Van Lamsweerde and Vinoodh Matadin utilize cinematic, natural light to frame a series of models—including Raquel Zimmerman and Jacqui Louise—against the verdant, wildflower-strewn backdrops of a sun-drenched coastal meadow. The resulting imagery leans into editorial minimalism, allowing the intricate craftsmanship of the collection to take center stage. From voluminous ruffled chiffon dresses to structured plaid capes and robust, shearling-lined over-the-knee leather boots, the campaign celebrates a tactile interplay between soft, romantic textiles and rich, durable leather goods. With precise styling by Elodie David Touboul, the project feels like a sophisticated evolution of the brand’s signature identity. The use of natural light accentuates the organic textures of the landscape, creating a high-fashion aesthetic that is grounded in the reality of the outdoors. This collaboration successfully highlights the tension between structure and fluidity, offering a visual narrative that is as much about the environment as it is about the garments themselves. By focusing on the interplay of color and proportion, the creative team has produced a commercial yet deeply artistic vision for the winter season that invites viewers into a serene, sun-drenched world of elevated style.
Project Chloé · Chloé Spring 27
Chloé continues to refine its signature aesthetic of effortless romanticism with the Spring 27 campaign, a collection that balances delicate construction with a contemporary edge. Captured through the lens of photographer Brianna Capozzi, the imagery leans into a refined editorial minimalism that allows the nuances of the garment textures to take center stage. The campaign features models Alexa Chung and Jessica Miller, whose presence helps anchor the collection in a grounded, authentic reality. The visual execution emphasizes the interplay between soft, high-key lighting and natural light, casting the collection in a bright, ethereal atmosphere that feels distinctly modern. The portraits highlight key stylistic choices, such as intricate pussy-bow necklines, translucent chiffon layers, and bold, sculptural gold-toned jewelry that punctuates the pastel-heavy palette. By utilizing a stripped-back studio backdrop, the campaign forces a direct focus on the artisanal details of the clothing, from tailored blazers to ruffled halter dresses. The collaboration between Capozzi and the talent successfully evokes a sense of airy sophistication, blending classic fashion house values with a candid, portrait-focused sensibility. This project demonstrates how a cohesive visual narrative, built through clean composition and a focus on textile quality, can effectively communicate the identity of a legacy luxury fashion house for a new season without relying on complex artifice or elaborate set design.
Project Chloé · Chloé 520
The Chloé 520 campaign represents a masterclass in luxury fashion house branding, pivoting away from traditional apparel to embrace the raw, sculptural beauty of the natural world. Through a series of high-contrast editorial and commercial images, the project highlights the brand’s refined aesthetic by isolating botanical subjects against uniform, neutral backdrops. Photographer Thomas Lohr captures each specimen—ranging from the architectural linearity of palm leaves to the delicate, fibrous textures of poppy petals—with a precise macro focus that elevates these organic forms into fine art. Under the sharp vision of art director Anna Schiffel, the campaign leans into minimalist composition, utilizing ample negative space and soft natural light to ensure the floral subjects breathe within the frame. This focus on purity allows the iconic Chloé serif typeface to act as a graphic anchor, grounding the ethereal imagery in a sophisticated, high-fashion context. By emphasizing detail and symmetry, the visual narrative avoids the noise of traditional seasonal campaigns, opting instead for a quiet, deliberate elegance that feels both timeless and contemporary. The project successfully communicates brand identity through subtext and texture rather than literal product placement, proving that a marriage of organic subject matter and bold typography can redefine a legacy label’s visual language in the modern luxury market.
Project Chloé · Chloé 520
The Chloé 520 campaign elegantly captures the essence of the Atelier des Fleurs fragrance collection, grounding the brand's storied luxury identity in a series of sophisticated still life compositions. Through a focus on botanical beauty, the imagery highlights the delicate craftsmanship of the perfume bottles, emphasizing their signature fluted glass texture and clean, minimalist silhouettes. Photographer Thomas Lohr masterfully balances the interplay of product and environment, utilizing both studio strobe lighting and soft natural light to define the geometric forms of the glass against neutral, pale backdrops. This professional commercial aesthetic is further elevated by the creative vision of Art Director Anna Schiffel, who integrates stylized floral illustrations and organic botanical elements to tell a story of refined nature. The set design, meticulously orchestrated by Valerie Weill, introduces a tactile dimension to the fragrance, using props like open books and vintage-inspired paper cards to create a sense of intimate storytelling. These images read as a masterclass in modern luxury marketing, where the scent is treated as a piece of art. By anchoring the products within a thoughtfully curated space, the project leans into a clean and polished visual language that underscores the premium nature of the fragrance while maintaining a timeless, airy quality that feels quintessentially Chloé.
Project Chloé · Chloé à la Plage 2026 Campaign
For the Chloé à la Plage 2026 campaign, the iconic luxury fashion house transports the viewer to a sun-drenched coastal idyll, masterfully blending high-end editorial sensibilities with an effortless, vacation-ready spirit. Under the vision of designers and creative leadership, the project leans into a narrative of elevated leisure, featuring Apple Martin as the face of the collection. The imagery, captured by renowned photographer David Sims, oscillates between intimate, warm studio strobe compositions and bright, crisp outdoor portrait shots that celebrate the tactile beauty of summer. Through the collaborative direction of Charles Levai and Kevin Tekinel, the campaign highlights the intricate details of the seasonal pieces, from the bold parrot and floral graphics on swimwear to the structured elegance of woven terracotta accessories. Stylist Elodie David Touboul anchors the aesthetic with layered gold jewellery and soft, voluminous silhouettes, ensuring every frame feels both aspirational and grounded. By utilizing a mix of natural light to define the beach-side atmosphere and controlled studio lighting to accentuate fine textures, the campaign achieves a polished, cohesive look. This season, Chloé successfully navigates the intersection of commercial appeal and fashion-forward artistry, capturing a timeless sense of elegance that defines the modern, global woman enjoying the warmth of a long-awaited summer day.
Project Chloé · à la Plage 2026 Ad Campaign
The Chloé à la Plage 2026 ad campaign serves as a masterclass in summer-inspired editorial minimalism, perfectly capturing the house’s signature blend of free-spirited femininity and structural sophistication. Under the guidance of creative director Chemena Kamali and the creative vision of Charles Levai and Kevin Tekinel, the imagery leans into a soft, sun-drenched palette that feels both intimate and expansive. Photographer David Sims anchors the project with a series of high-fashion portraits that emphasize material craftsmanship, from intricate eyelet lace detailing to the tactile, embroidered logos on woven straw handbags. The campaign utilizes natural light to draw out the subtle warmth of the sand and terracotta elements, while model Apple Martin carries the narrative with a poised, effortless grace. Stylist Elodie David Touboul expertly integrates delicate crochet-style trims and breezy, lightweight layers that define the season’s aesthetic. With hair by Paul Hanlon and makeup by Yadim, the look is grounded in a polished yet relaxed naturalism. The inclusion of sculptural, oversized props by set designer Poppy Bartlett adds a conceptual layer to the frame, transforming a beach setting into an abstract, clean-lined environment. This campaign is a quintessential example of luxury lifestyle storytelling, where every detail, from the cinematic shadow play to the sharp focus on accessories, speaks to the enduring, bohemian allure of the brand.
Project Chloé · Chloé x Salone de Mobile
For the Chloé x Salone del Mobile collaboration, the brand pivots from the runway to the living room, curating a sophisticated dialogue between fashion-forward sensibilities and mid-century furniture design. This multi-faceted campaign translates the house's signature tactile elegance into a series of interior vignettes that emphasize sculptural form and material depth. Photographer Camille Vivier brings a refined, editorial eye to the project, utilizing natural light and studio strobe setups to highlight the interplay between glossy leather surfaces and raw, industrial concrete backdrops. With precise set design by Jeanne Briand, the visuals lean into a minimalist aesthetic, featuring iconic pieces from the Poltronova collection. The creative execution employs a distinct, graphic layout, often juxtaposing the organic, bulbous silhouettes of the furniture with fresh, vibrant heirloom tomatoes to underscore the collection's playful yet elevated nature. By blending high-key lighting with careful, typographic compositions, the campaign positions these lifestyle objects as extensions of the Chloé brand identity. The resulting imagery creates a serene, almost cinematic atmosphere that celebrates the intersection of luxury craftsmanship and functional art, proving that the language of fashion can resonate just as loudly through the architecture of a room as it does through a collection of leather goods.
Project Chloé · Fall 2023 Ad Campaign
The Chloé Fall 2023 campaign serves as a masterclass in editorial minimalism, grounding high-fashion luxury within the raw, windswept landscapes of Greece. Under the creative direction of Gabriela Hearst, the project leans into a serene and polished aesthetic that juxtaposes the ethereal fluidity of the collection against the rugged, weathered textures of white limestone cliffs and pale rock formations. Captured through the lens of photographer Zoe Ghertner, the imagery prioritizes natural light, allowing the diffused, overcast glow to heighten the tactile interplay between the delicate, finely pleated dresses and the substantial grain of structured leather handbags. Art director Peter Miles orchestrates a visual narrative where movement meets stillness, with models Devyn Garcia and Raquel Zimmermann embodying a calm, deliberate presence against the sweeping geological backdrop. Stylist Camilla Nickerson weaves together a sophisticated, neutral color palette that emphasizes the collection’s intricate craftsmanship—from voluminous shearling coats to delicate pearl body chains—creating a cohesive series of portraits. By balancing the soft, airy silhouettes of flowing gowns with the grounded reality of the coastal environment, the campaign reads as an exploration of elemental contrast. This editorial work captures a distinct sense of place, blending commercial polish with a raw, organic sensibility that defines the modern Chloé identity.
Project Chloé · Chloé Portraits' 2024 Ad Campaign
For the Chloé Portraits 2024 campaign, the storied luxury fashion house masterfully captures the essence of Parisian elegance through a series of evocative, high-end visual narratives. Orchestrated under the vision of creative director Chemena Kamali and agency Be Good Studio, with creative direction by Lina Kutsovskaya, the campaign serves as a poignant love letter to the brand's heritage. Photographer David Sims anchors the project with a signature editorial aesthetic that feels both intimate and expansive, utilizing soft natural light to highlight the intricate textures of sheer blouses, ruffled garments, and delicate lace. Set against the iconic skyline of Paris, these portraits leverage the city’s architectural gravity—including the ever-present Eiffel Tower—to frame a diverse cast of models, including Jerry Hall, Liya Kebede, and Natalia Vodianova. The technical execution leans into a refined lifestyle and portrait approach, where clean compositions and a neutral color palette prioritize the human subject over the urban backdrop. By integrating expert styling by Lotta Volkova with meticulous hair and makeup from Damien Boissinot and Lucia Pieroni, the imagery radiates a calm, direct confidence. This campaign is a quintessential example of modern fashion branding, balancing the raw, windswept movement of the models with the polished, sophisticated storytelling that defines Chloé’s identity in the contemporary luxury market.
Project Chloé · Fall 2024 Ad Campaign
For the Chloé Fall 2024 ad campaign, creative director Chemena Kamali orchestrates a masterclass in Parisian romanticism, grounding the house’s ethereal signature in the gritty, storied reality of the French capital. Captured by photographer Sam Rock, the project functions as a sophisticated editorial narrative that leans into the juxtaposition of delicate, layered chiffon against the brutalist textures of Parisian stone and ironwork. The campaign successfully captures a sense of dynamic movement, with models Jessica Miller, Liya Kebede, and Suvi Koponen navigating the city’s bridges and streets in pieces that prioritize fluid, ruffled volumes and structured leather tailoring. By utilizing consistent natural light, the imagery creates a soft, diffuse atmosphere that elevates the collection’s tactile details, from ornate gold hardware to translucent, sheer fabrics. Styled by Lotta Volkova, the aesthetic feels both nostalgic and distinctly contemporary, maintaining a high-fashion editorial polish while remaining grounded in the lifestyle sensibility that defines the modern Chloé woman. This project serves as a cohesive visual manifesto, blending the brand’s heritage with a fresh, wind-swept energy that makes the urban environment feel like an extension of the runway. Through careful casting and an emphasis on organic composition, the work avoids static formality, instead opting for a narrative that feels alive, lived-in, and profoundly elegant against the iconic, overcast backdrop of Paris.
Project Chloé · Winter 2024 Ad Campaign
For the Chloé Winter 2024 ad campaign, creative director Chemena Kamali orchestrates a visual narrative that effortlessly bridges the heritage of the house with a contemporary, high-fashion sensibility. Captured by photographer David Sims, the campaign utilizes a masterful interplay of light—balancing high-contrast chiaroscuro and stark studio strobe setups—to emphasize the tactile quality of the collection. The imagery, which spans both moody black-and-white portraits and vibrant, color-rich compositions, leans into editorial minimalism, allowing the intricate details of ruffled chiffon and delicate floral lace to take center stage. Casting director Ashley Brokaw brings together an ensemble cast, including Kaia Gerber, to embody this romantic yet grounded aesthetic. Art direction from Petronio Associates ensures that every frame feels deliberate, whether it is a close-up highlighting metallic hardware or a wider shot capturing the fluid movement of sheer fabrics against neutral backgrounds. With styling by Elodie David Touboul, the campaign avoids excessive artifice, favoring natural-looking beauty and expressive, direct gazes. The result is a series of commercial portraits that read as both intimate and cinematic, successfully anchoring the brand's identity within the luxury fashion market. By stripping away extraneous environment, the focus remains entirely on the interplay between the garment's texture and the human form, defining a sophisticated vision for the season that feels both timeless and urgent.
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