Calvin Klein

Calvin Klein · Back To School - The Campus Edit

Calvin Klein taps into the perennial allure of academic aesthetics with The Campus Edit, a sophisticated take on back-to-school luxury fashion. Moving beyond the typical collegiate tropes, the campaign grounds itself in an authentic, lived-in reality that elevates everyday basics into essential style statements. Photographer Clara Balzary expertly captures this transition, utilizing soft, diffused natural light to bathe the urban park settings in an approachable, quiet luxury glow. Through a series of lifestyle images, the work showcases a curation of relaxed silhouettes, from wide-leg denim to structured zip-up sweatshirts, maintaining a clean visual narrative that leans into editorial minimalism. The styling, helmed by Thistle Brown, emphasizes a contemporary approach to student life, where wired earphones and casual coffee cups serve as subtle props that anchor the models in a relatable, modern context. With Haena Rumpf at the center of the frame, the imagery feels less like a traditional commercial push and more like a candid look at campus life, defined by loose fits and thoughtful layering. The campaign successfully balances high-end branding with the texture of a crisp autumn afternoon, proving that even the most casual wardrobe staples can exude a polished, high-fashion sensibility when framed through such a refined and intentional lens.

Calvin Klein · CK 90’S UTILITY CAMPAIGN

The CK 90’S Utility campaign masterfully channels the heritage of American minimalism, reinterpreting Calvin Klein’s signature aesthetic through a lens of contemporary urban ease. With creative direction from Ben Keren, the campaign leans into a clean, monochromatic palette that celebrates functionality, juxtaposing the rugged durability of cargo trousers and zip-up utility jackets with the refined simplicity of crisp white layering pieces. Photographer Luis Alberto Rodriguez anchors the project in two distinct environments: the controlled, focused atmosphere of studio portraiture and the spontaneous, kinetic energy of the city. In the studio, soft strobe lighting highlights the tactile depth of denim and cotton textures against muted, earthy backdrops. Conversely, the outdoor lifestyle imagery captures subjects mid-stride on cobblestone streets, utilizing natural light to infuse the campaign with a warm, nostalgic quality. Stylist Carlos Nazario elevates the utility-focused wardrobe, ensuring the silhouettes remain polished yet inherently relaxed. Featuring talent such as Aboubakar Konte and River Klein, the visuals emphasize a modern, gender-neutral fluidity. This editorial-driven commercial work successfully balances nostalgic nods to the 1990s with a sharp, forward-looking sensibility, ultimately presenting a masterclass in understated, premium fashion communication that feels both timeless and perfectly attuned to the present day.

Calvin Klein · Heron

In a striking convergence of rhythm and minimalism, the Calvin Klein project titled Heron masterfully recontextualizes the brand within the music, media and entertainment sphere. This live-action technique piece centers on a lone performer, whose rhythmic, tap-driven dance routine on a stark wooden platform serves as the heartbeat of the production. The atmosphere is defined by a deep, empty void, utilizing high-contrast, focused lighting that cuts through the darkness to isolate the dancer’s precise movements. By stripping away visual clutter, the execution emphasizes the raw acoustic qualities of the performance, creating a cinematic experience that feels both intimate and expansive. The creative focus remains entirely on the visceral connection between sound and physical motion, eschewing traditional fashion tropes for a more abstract, lifestyle-driven narrative. William McVay’s contribution to the post-production, VFX, and sound design is instrumental in maintaining this polished, singular vision, ensuring the audio clarity matches the sharp, geometric visual framing. By leaning into this understated, avant-garde aesthetic, the project successfully captures a tension between stillness and kinetic energy, proving that the most compelling brand stories are often those told through silence, rhythm, and impeccable control. It represents a bold step forward for the brand, prioritizing artistic tension over conventional lifestyle marketing to leave a lasting, hypnotic impression on the viewer.

Calvin Klein · Calvin Klein Denim Campaign

Calvin Klein · Calvin Klein Refined Campaign 2026

The Calvin Klein Refined 2026 campaign marks a sophisticated return to the brand's minimalist roots, masterfully blending luxury fashion with a raw, tactile sensibility. Under the creative direction of Ben Keren, the project leans into a grounded, editorial aesthetic that prioritizes clean lines and high-end fabric textures over excess. Captured through the lens of photographer Bryan Liston, the imagery oscillates between intimate, sun-drenched domestic scenes and expansive, rustic landscapes, utilizing the golden hour to bathe subjects in warm, evocative natural light. The campaign features models Grace Elizabeth and Simon Nessman, whose neutral, contemplative expressions heighten the project's quiet, cinematic tension. Stylist Katelyn Gray elevates the collection through a palette of earthy tones and structured tailoring, utilizing linen suits, slip dresses, and refined knitwear that embody contemporary, understated elegance. From poolside captures with sharp, chiaroscuro-inspired contrast to soft-focus portraits within textured, stone-walled interiors, every frame feels deliberate and polished. The casting, overseen by Mark Foltz, focuses on authentic, natural movement that keeps the focus firmly on the interplay between the human form and the environment. By favoring soft, directional light and minimalist compositions, the Refined 2026 campaign successfully reinforces Calvin Klein as a cornerstone of modern luxury, offering a visual narrative that is both deeply personal and effortlessly commercial in its execution.

Calvin Klein · Calvin Klein Casual Campaign Summer 2026

Calvin Klein’s latest summer 2026 campaign captures the essence of raw, sun-drenched intimacy through a lens that feels both nostalgic and distinctly contemporary. By leaning into a high-key aesthetic that celebrates the intersection of human connection and physical form, the series defines the next chapter of the brand’s lifestyle identity. Photographer Bryan Liston utilizes the brilliance of natural light to illuminate the textures of skin and fabric, creating an airy atmosphere that oscillates between candid movement and deliberate editorial precision. The campaign employs a live-action technique that prioritizes movement and sensory detail, whether through the quiet interaction of bodies partially submerged in water or the sharp, casual silhouettes posed against a backdrop of lush foliage and open horizons. Fashion editor and stylist Katelyn Gray elevates the collection with a minimalist approach, opting for light-wash denim and classic branded essentials that resonate with a timeless commercial appeal. Model Momo Ciss features prominently, anchoring the visual narrative with a quiet, grounded presence that shifts effortlessly from the grit of a vintage car setting to the serene stillness of nature. This collection channels a clean, stripped-back visual language, proving that even as the brand evolves, its core strength remains in the power of uncomplicated, light-filled photography to convey the effortless allure of the modern summer experience.

Calvin Klein · Calvin Klein Eyewear Spring 2026

For the Calvin Klein Eyewear Spring 2026 campaign, the creative team leans into an effortless, sun-drenched aesthetic that defines modern luxury through a minimalist lens. Captured by photographer Robin Galiegue, the collection centers on a series of editorial portraits and lifestyle imagery that highlight the sleek, contemporary lines of the season's frames. Utilizing natural light to bridge the gap between casual summer ease and high-end fashion, the visual narrative moves seamlessly from crisp, bright-sky portraits to the soft, golden-hour warmth of a seaside backdrop. Fashion editor and stylist Malina Joseph Gilchrist anchors the campaign in a palette of clean whites and tailored neutrals, allowing the architectural quality of the metal and acetate eyewear to take center stage. With hair styling by Jimmy Paul and makeup by Hannah Murray, the models—including Chen Yang, Morgan Sahadow, and Xiangyu Li—project a relaxed, confident spirit that mirrors the brand’s enduring commercial appeal. Each frame is presented with precision, emphasizing the interplay between the subjects' features and the geometric minimalism of the eyewear design. This campaign effectively balances a highly polished commercial aesthetic with a natural, airy atmosphere, ensuring the frames remain the focal point while building a sophisticated, aspirational narrative that feels both timeless and perfectly suited for the upcoming spring season.

Calvin Klein · Calvin Klein x Jung Kook Collab Campaign

In a striking convergence of global pop culture and heritage luxury, the Calvin Klein x Jung Kook collaboration campaign redefines the intersection of high-fashion editorial and raw, urban lifestyle photography. Photographed by Alasdair McLellan, the series captures an undeniable sense of grit, utilizing high-contrast natural light to emphasize the rich tactile qualities of leather, distressed denim, and metallic motorcycle components. The project leans into an automotive-inspired aesthetic, placing entertainers and models like Jung Kook, Morgan Sahadow, Rafaella Consentino, and Yoon Young Bae within cinematic, dimly lit environments that feel both intimate and expansive. Fashion editor and stylist Alice Goddard masterfully curates the wardrobe, pairing structural black leather with minimalist athletic staples to achieve a silhouette that is at once classic and contemporary. Supported by the environmental framing of set designer Andy Hillman and a precise vision from casting director Mark Foltz, the imagery captures a mood of quiet confidence. By leveraging live-action techniques alongside traditional portraiture, the campaign manages to bridge the gap between commercial polish and authentic, lived-in energy. These compositions, defined by direct lighting and deliberate shadow play, serve as a masterclass in modern luxury fashion house marketing, proving that the right synthesis of talent and stark, editorial styling can turn a commercial collaboration into an enduring visual statement that resonates deeply within the current cultural zeitgeist.

Calvin Klein · Calvin Klein Pride 2026 Campaign

For the Calvin Klein Pride 2026 campaign, the brand leans into its heritage of clean, provocative minimalism while celebrating bold self-expression. By partnering with photographer Bruno Staub and director Deon Hinton, the campaign captures a series of editorial portraits that feel both intimate and athletic. Featuring models Deon Hinton and Jordan Rand, the imagery sidesteps traditional static posing, instead opting for dynamic, movement-heavy compositions that highlight the physical freedom inherent in the collection. Whether reclining on a leather sofa or captured mid-leap against a stark white backdrop, the subjects embody a contemporary energy that defines the modern underwear and fashion landscape. The aesthetic is anchored by soft, high-quality studio strobe lighting that emphasizes both the vibrant hues of the collection and the raw texture of the models' skin and tattoos. By utilizing natural light techniques alongside professional studio setups, the work achieves a seamless, commercial polish that feels entirely authentic. Hairstylist Ramona Eschbach contributes to the polished look, ensuring that every detail aligns with the brand's iconic, sporty identity. This project successfully balances the commercial necessity of showcasing branded elastic waistbands with an editorial focus on individual identity and movement, ultimately serving as a cohesive visual statement that feels right at home within the storied history of Calvin Klein visual storytelling.

Calvin Klein · Pride Underwear Collection

Calvin Klein elevates the visual narrative of its latest Pride Underwear collection through a series of striking images that lean into a clean, editorial aesthetic. By leveraging a minimalist studio environment, the campaign effectively centers the focus on the vibrant color palettes and functional design of the apparel. Photographer Bruno Staub captures the models in a range of dynamic and athletic poses, moving seamlessly from static, high-fashion portraiture to movement-driven imagery that showcases the elasticity and fit of the garments against stark white and concrete backdrops. The lighting approach, which skillfully blends natural light with precise studio strobe techniques, emphasizes skin texture and the distinct details of the collection, including the signature branded waistbands. Hair stylist Ramona Eschbach ensures a polished, cohesive look that complements the raw, authentic energy of the talent. The overall composition feels intentionally spare, allowing the boldness of the yellow, green, and pink trunks to stand out against the neutral, monochromatic settings. This campaign serves as a masterclass in commercial portraiture, proving that a minimalist approach can communicate both the athletic utility of the product and the celebratory, vibrant spirit of the Pride collection. By stripping away extraneous artifice, the work creates a compelling, elevated showcase that remains firmly rooted in the brand’s iconic heritage of contemporary fashion communication.

Calvin Klein · 'Pride' 2026 Ad Campaign

For the Calvin Klein Pride 2026 ad campaign, creative directors Deon Hinton, Bruno Stau, and Rebekah Campbell have orchestrated a visual narrative that effortlessly bridges the gap between raw, intimate expression and high-fashion editorialism. The campaign celebrates identity through a series of striking portraits that lean into both commercial minimalism and dramatic, cinematic flair. By utilizing a mix of bright, studio strobe lighting for crisp, high-key impact and more moody, chiaroscuro-inspired natural light, the imagery captures a spectrum of human emotion and physical form. The collection, which spans underwear and fashion essentials, is characterized by vibrant rainbow-accented logos and bold monochromatic palettes, set against stark studio backdrops or industrial, urban landscapes featuring vintage motorcycles. The execution channels an authentic, lifestyle-oriented energy, blending live-action technique with deliberate, balanced compositions that highlight the models' athletic builds and personal details. Whether through the quiet confidence of a reclined portrait on textured furniture or the dynamic movement of an athletic stretch, the campaign maintains a polished, cohesive aesthetic. By focusing on the interplay of skin, fabric, and iconic branded waistbands, this project serves as a sophisticated extension of the brand's heritage, inviting viewers into an honest celebration of Pride that feels both timeless and deeply of the moment.

Calvin Klein · The 90s Campaign Summer 2026

Calvin Klein’s 90s Campaign for Summer 2026 serves as a masterclass in revitalizing heritage, stripping away the superfluous to reveal the enduring power of essential denim. Through the lens of photographer Alexandra Nataf, the project leans into a nostalgic, high-key minimalism that feels both archival and distinctly contemporary. By oscillating between the controlled environment of studio strobe lighting and the expansive, golden-hour warmth of coastal landscapes, the campaign captures a tactile, effortless atmosphere. Model Morgan Sahadow embodies this duality, transitioning seamlessly from stark, portrait-focused commercial shots against infinite white backdrops to the rugged, sun-drenched textures of the shoreline. The imagery prioritizes the raw physicality of the collection—highlighting frayed hems, light-wash denim, and the iconic branded waistband—while employing a clean, editorial aesthetic that recalls the golden age of 90s fashion advertising. Nataf’s compositions emphasize silhouette and fabric, ensuring the clothing functions as both a nostalgic touchstone and a modern wardrobe staple. By focusing on simple, purposeful styling—such as shirts tied casually at the waist and the utility of carpenter shorts—the work creates a sense of relaxed, sun-soaked freedom. This collection effectively balances the technical demands of a commercial fashion campaign with a refined, lifestyle-driven visual language that feels inherently authentic to the luxury fashion house’s core identity.