Wales Bonner

Wales Bonner · Wales Bonner S/S 27

The Wales Bonner S/S 27 collection represents a masterclass in nuanced tailoring, effortlessly bridging the gap between classic luxury fashion houses and contemporary streetwear sensibilities. Captured through the lens of photographer Senta Simond, the campaign leans into a sophisticated editorial aesthetic that prioritizes texture and clean, minimalist lines. Under the creative vision of Grace Wales Bonner, the collection thrives on a tension between structured, athletic-inspired silhouettes and the fluid, natural movement of the human form. Stylist Tom Guinness elevates the narrative, blending high-contrast patterns with artisanal details, from intricate knitwear embroidery to precision-cut suiting that feels both timeless and urgent. Throughout the series, the use of soft natural light creates an intimate, almost documentary-style atmosphere, allowing the rich fabrications and architectural layers to take center stage against muted urban and interior backdrops. With hair by Akemi Kishida and makeup by Aurore Gibrien, the models, including Leon Dame and Luma Vitoria, embody a calm, grounded poise that brings a tangible humanity to the sharp, directional photography. By utilizing subtle motion blur and careful framing, the campaign captures a candid, energetic spirit, proving that the Wales Bonner label remains committed to a refined, intellectual approach to modern dressing that balances precise craft with an inherent, understated elegance.

Wales Bonner · Wales Bonner S/S 27 Lookbook

The Wales Bonner S/S 27 lookbook captures a masterful intersection of sportswear precision and heritage-driven luxury fashion. Through the lens of photographer Senta Simond, the collection comes alive in a series of images that channel a refined, editorial minimalism, grounded by the recurring use of soft, natural light. Each frame prioritizes texture, from the intricate floral embroidery on knitwear to the sharp, snakeskin-patterned leathers, allowing the garments to resonate against the sparse, architectural backdrops. Stylist Tom Guinness elevates the narrative by layering structured blazers over sporty zip-up track jackets, creating a dialogue between high-concept tailoring and relaxed, kinetic movement. The deliberate pacing—seen in mid-stride motion blurs contrasted against static, intense portraiture—highlights the versatility of the apparel. With creative direction from Grace Wales Bonner, the campaign feels both intimate and expansive, inviting the viewer into a world where everyday materials are reimagined with sophistication. The presence of talent like Leon Dame brings a magnetic, grounded energy to the visual language, while the meticulous hair styling by Akemi Kishida and makeup by Aurore Gibrien underscore the clean, polished aesthetic. This project serves as a quintessential study in contemporary luxury, proving that when the focus remains on the interplay of color, fabric, and form, the result is an enduringly elegant portrait of modern style.

Wales Bonner · Y-3 by Wales Bonner 2026

The latest collaboration between Wales Bonner and Y-3 for their 2026 collection masterfully blurs the lines between performance sportswear and elevated artisanal design. Captured through the lens of photographer Takashi Homma, the campaign leans into a quiet, meditative aesthetic that prioritizes texture and cultural resonance over the typical high-octane energy of athletic branding. The imagery, defined by an editorial minimalism, oscillates between intimate indoor portraits and serene urban documentation, emphasizing the interplay of natural light and tactile surfaces. Whether highlighting the intricate material contrasts of the collaborative sneakers resting on raw live-edge wood or capturing the deliberate, rhythmic ritual of vinyl playback in a shoji-lit interior, Homma maintains a cohesive visual narrative that feels both cinematic and grounded. The fashion industry often struggles to marry the technical precision of sportswear with the warmth of craft, yet this series achieves a seamless synthesis. By positioning the garments against traditional Japanese architecture and carefully curated interiors featuring hand-carved masks and glazed ceramics, the project elevates the track jackets and tailored trousers into objects of thoughtful living. These portraits avoid the aggressive posturing of commercial campaigns, instead offering a soft, composed meditation on heritage and motion. Through this refined lens, the Wales Bonner x Y-3 collection emerges not just as apparel, but as a lifestyle study centered on intentionality and the beauty of human scale.

Wales Bonner · adidas Originals by Wales Bonner S/S ...

The latest chapter of the Adidas Originals by Wales Bonner collaboration masterfully bridges the gap between heritage sportswear and high-fashion editorial, resulting in a campaign that feels both nostalgic and distinctly contemporary. Captured by photographer Harley Weir, the project explores the intersection of movement and intimacy through a series of portraits that lean into low-key chiaroscuro lighting to elevate the collection's tactile qualities. By juxtaposing vibrant, saturated pieces like the signature pink track jacket against muted, earth-toned interiors, the imagery transforms technical athletic gear into a study of personal style. The creative narrative is bolstered by a precise editorial eye, with fashion editor Tom Guinness curating looks that emphasize material texture and retro-inflected silhouettes. Models Marlon Mejia and Yahne Ba ground the visuals in an authentic, lived-in energy, complemented by thoughtful hair styling from Virginie Pinto Moreira and nuanced makeup by Lauren Parsons. The set design, crafted by Jabez Bartlett, utilizes warm, muted backdrops and vintage furniture to frame the collection within a sophisticated, quiet aesthetic. By blending commercial precision with the raw, evocative feel of lifestyle photography, this collaboration transcends standard sportswear tropes, proving that the synergy between Wales Bonner's refined sensibility and Adidas’s iconic design language remains a formidable force in the fashion industry today, offering a fresh, elevated perspective on classic athletic apparel.

Wales Bonner · Spring 2024 ‘The Marathon’ Ad Campaign

For the Spring 2024 collection, The Marathon, Wales Bonner crafts an evocative dialogue between athletic rigor and sartorial grace. Under the vision of Creative Director Grace Wales Bonner, the campaign transcends traditional luxury fashion boundaries by casting world-class marathon champions Tamirat Tola and Yomif Kejelcha alongside a curated ensemble of talent. Captured by photographer Malick Bodian, the imagery moves fluidly between the gritty, nocturnal energy of Paris and the controlled intimacy of the studio. The project leans into a cinematic mood, utilizing both stark flash photography and the softer, more nuanced quality of 35mm film to emphasize the tactile nature of the garments, from crisp, structured wool blazers to intricate metallic detailing. Stylist Tom Guinness elevates the silhouettes through masterful layering, while hair by Cyndia Harvey and makeup by Lauren Parsons provide a polished finish that underscores the collection's editorial minimalism. Whether framing subjects against the architectural stone pillars of the city or the blurred motion of urban streets, the series maintains a symmetrical, deliberate focus. By blending these commercial portrait techniques with a deeply human, narrative-driven aesthetic, the campaign reinterprets the marathon runner not merely as an athlete, but as a central figure of contemporary elegance and poise. The resulting portfolio stands as a masterclass in modern luxury storytelling, where technical precision meets the raw, cinematic texture of analogue photography to define a new standard for the house.

Wales Bonner · Fall 2024 Ad Campaign

For the Fall 2024 ad campaign, Grace Wales Bonner continues to define the intersection of cultural narrative and luxury fashion through a series of evocative, highly textured visual stories. Photographed by Zoë Ghertner with art direction by Peter Miles Studio, the collection leans into a sophisticated dialogue between light and shadow. The campaign features the enigmatic Solange Knowles, whose presence anchors the narrative, shifting seamlessly from low-key chiaroscuro lighting that captures floating golden sparks to vibrant, high-contrast studio portraits. The imagery masterfully utilizes editorial minimalism, moving from the atmospheric tension of cinematic, dark environments to the clean, soft-focus elegance of draped fabric backdrops. Stylist Camilla Nickerson brings a tactile focus to the tailoring, highlighting the intricate floral embroidery and mirrored detailing that have become signatures of the brand. Technical execution is varied and intentional, incorporating analogue film textures and live-action techniques to produce a feeling of timeless intimacy. With contributions from hair stylist Jawara and makeup artist Miguel Ramos, the portraits emphasize a natural, emotive humanity. By blending high-fashion editorial rigor with an organic, almost sculptural sensibility—aided by the set design of Andy Harman—the campaign reaffirms Wales Bonner as a powerhouse within the luxury fashion sector, proving that commercial work can remain deeply rooted in artistic, filmic exploration.

Wales Bonner · Spring 2026 Ad Campaign

Wales Bonner · Wales Bonner S/S 26 Footwear

Wales Bonner · adidas Originals by Wales Bonner Autumn Winter 2025

Wales Bonner · SS25 Accessories

Wales Bonner · Stüssy x Wales Bonner 2025 Collection

Wales Bonner · Wales Bonner Jewel S/S 2026