Marc Jacobs

Marc Jacobs · Marc Jacobs x A.P.C.

Marc Jacobs · Summer 2026 Campaign

The Marc Jacobs Summer 2026 campaign leans into a sophisticated, minimalist aesthetic that anchors the label’s latest luxury fashion collection within a controlled, studio-driven environment. Captured by photographer Marili Andre, the imagery utilizes a deliberate interplay of geometric forms and muted color palettes, set against stark grey walls and vibrant yellow platforms. This editorial approach prioritizes the tactile qualities of the season’s leather goods, using varied fabric textures and soft, even lighting to frame the accessories as the undeniable protagonists. With styling by Spencer Shirakawa, the campaign strikes a balance between commercial polish and avant-garde composition, often employing a tight depth of field to draw the viewer into the intimate details of gold-tone hardware and structured tailoring. The influence of an expert creative team is evident throughout the series, from the precise, clean lines of the silhouettes to the vibrant, high-fashion makeup looks by Aaron de Mey and hair styling by Akki Shirakawa. By blending lifestyle portraits with deliberate studio strobe lighting and natural light, the campaign successfully elevates the everyday accessory into a high-concept fashion statement. The models, including Enya Davis and Matilde Lucidi, embody a contained yet assertive energy, reinforcing the brand's identity while showcasing the collection's versatile layering and bold, saturated hues. Ultimately, this project serves as a masterclass in modern fashion photography, demonstrating how minimalist staging can amplify the presence of iconic luxury design.

Marc Jacobs · "The Scene" Pre-Fall Ad Campaign

The latest campaign for Marc Jacobs, titled The Scene, marks a compelling intersection of street-smart grit and high-fashion polish, effectively bridging the gap between urban reality and the house's storied luxury identity. Under the creative direction of Lina Kutsovskaya and Said Differently, the project leans into a multifaceted visual language that shifts seamlessly from cinematic lifestyle vignettes to stark, gallery-style portraiture. By utilizing a diverse cast that includes Rachel Sennott, Francesca Scorsese, and Sandra Bernhard, the campaign infuses a performative edge into its editorial storytelling. The imagery deftly contrasts the tactile complexity of pale blue textured jackets and vibrant purple leather opera gloves against the brutalist backdrop of city streets and the minimalist precision of a neutral studio environment. Throughout the series, the project employs a blend of natural light to ground the subjects in authentic, recognizable locales, while studio strobe setups sharpen the focus on the collection's signature accessories, particularly the structured handbags with their distinctive gold metallic clasps. The result is a cohesive, modern commercial statement that balances playful, expressive movement with the rigor of luxury fashion houses. By weaving together lace-trimmed skirts, sheer floral details, and bold, metallic accents, the work captures a distinct energy that feels both elevated and accessible, reinforcing the brand's ability to dominate the contemporary fashion narrative with sophisticated, trend-forward imagery.

Marc Jacobs · St. Marc 2023 Ad Campaign

The Marc Jacobs St. Marc 2023 ad campaign is a masterclass in modern luxury fashion editorial, blending nostalgic domesticity with a sharp, contemporary edge. Under the creative direction of Marc Jacobs, the campaign features an eclectic cast including iconic musician Debbie Harry alongside models like Lila Moss and Destroy Lonely. Photographer Chris Rhodes captures the subjects against saturated, color-blocked backdrops and retro-inspired interiors, utilizing a mix of natural light and direct flash photography to create a distinct, high-contrast aesthetic. The imagery leans into the playful tension between vintage styling and the structured modernity of the St. Marc handbag, which serves as a consistent focal point across the diverse portraits. Stylist Sydney Rose Thomas expertly curates a look defined by bold monochromatic patterns, opera gloves, and platform footwear, which adds a layer of graphic cohesion to the varied shots. With hair by Evanie Frausto and makeup by Sam Visser, the campaign feels both meticulously curated and effortlessly cool. The deliberate use of flash and editorial minimalism underscores the brand's ability to maintain a youthful, rebellious spirit while highlighting the timeless craftsmanship of its latest collection. By grounding the avant-garde apparel and accessories in approachable, lived-in environments, the project successfully elevates the product without sacrificing the grit and personality that have become synonymous with the Marc Jacobs identity.

Marc Jacobs · Spring 2023 Ad Campaign

Marc Jacobs continues its tradition of provocative visual storytelling with the Spring 2023 ad campaign, a masterclass in editorial minimalism that feels both rooted in classic luxury and sharply contemporary. Shot by acclaimed photographer Alasdair McLellan, the campaign utilizes a stark, high-key white environment to elevate the season's collection into a study of graphic contrast and sculptural silhouette. By pairing clean, studio strobe lighting with the natural light of minimalist setups, the imagery allows the bold geometric patterns and metallic hardware of the Marc Jacobs accessories to command the frame. Stylist Alastair McKimm curates an ensemble that balances structured denim and oversized layers against striking, high-shine silver platform boots, creating a visual tension that is both commercial and avant-garde. The casting of Anok Yai as the central talent lends a statuesque, poised quality to the compositions, while the detailed contributions of hair stylist Akki Shirakawa and makeup artist Sam Visser ensure that every portrait remains precise and impactful. The campaign serves as a testament to the power of a refined palette, using high-contrast monochrome design to underscore the brand’s mastery of luxury fashion houses and modern consumer aesthetics. Ultimately, this project succeeds by stripping away the noise of high-fashion clutter, favoring a crisp, focused gaze that makes each accessory and garment feel like a deliberate, sculptural piece of art.

Marc Jacobs · Fall 2023 Ad Campaign

The Marc Jacobs Fall 2023 ad campaign marks a decisive exploration of high-fashion surrealism, positioning Kim Kardashian as the anchor in a visually arresting narrative that oscillates between raw editorial intensity and polished commercial appeal. Photographed by Tyrone Lebon, the campaign leverages a high-contrast aesthetic that leans into the interplay of light and shadow, utilizing studio strobe techniques to amplify the interplay between matte textiles and reflective surfaces. The imagery constructs a dreamlike atmosphere, juxtaposing structured denim and polka-dot motifs against an abstract landscape of oversized silver Mylar balloons and exaggerated sculptural platform footwear. Stylist Alastair McKimm brings a sharp, deliberate edge to the collection, ensuring that the accessories—specifically the iconic Marc Jacobs tote—are integrated seamlessly into the high-fashion composition. Whether captured through tight, evocative macro portraits that reveal refined skin texture or cinematic wide shots that emphasize the scale of the surreal set design, the collection speaks to a bold, modern luxury house sensibility. By blending a classic editorial approach with a contemporary, high-key commercial lens, the project establishes a cohesive, striking visual identity that challenges traditional fashion photography norms. The resulting work remains a masterful study in texture and proportion, affirming a distinct creative vision that defines the season's luxury fashion trajectory through its sophisticated, graphic visual language.

Marc Jacobs · The Sack Bag Summer 2024 Ad Campaign

For The Sack Bag Summer 2024 ad campaign, Marc Jacobs leans into a vibrant, high-energy aesthetic that bridges the gap between commercial polish and editorial flair. Captured by photographer Carin Backoff, the campaign features a dynamic cast of high-profile talent, including Sabrina Carpenter, Charli XCX, and Irina Shayk, who bring a sense of playfulness to the minimalist studio setting. The imagery utilizes studio strobe lighting to achieve a crisp, high-key look that allows the bold color palette—ranging from fuchsia pinks to soft lavenders—to pop against neutral, light grey and white backdrops. Stylist Alastair McKimm curates a texture-forward wardrobe, juxtaposing fuzzy knits and tactile bodices against the structured leather of the signature Sack Bag. By pairing these disparate elements with industrial-style bright yellow folding chairs, the campaign creates a striking visual tension. The result is a series of commercial portraits that emphasize both the brand’s iconic branding and the distinct personalities of its subjects. With grooming touches from makeup artist Carolina Gonzalez and manicurist Zola Ganzorigt, the project maintains a polished, cohesive finish. This campaign successfully channels a contemporary editorial minimalism, proving that even against a seamless, stripped-back backdrop, fashion photography can feel immediate, colorful, and relentlessly modern.

Marc Jacobs · Fall 2024 Ad Campaign

The Marc Jacobs Fall 2024 campaign is a masterclass in high-contrast visual storytelling, blending the luxury fashion house's signature irreverence with a stark, modern editorial aesthetic. Captured through the sharp, clinical lens of photographer Harmony Korine, the series utilizes studio strobe lighting to carve out bold silhouettes against saturated deep-red velvet backdrops and minimalist architectural settings. The campaign eschews traditional lifestyle softness in favor of a punchy, commercial intensity that centers on texture—from plush faux fur and sparkling sequins to distressed denim and smooth, embossed leathers. This season, the project leans into a star-studded ensemble cast, featuring Cardi B, Lil Uzi Vert, and Irina Shayk, whose presence is heightened by the meticulous styling of Alastair McKimm. The imagery channels a tension between the classical and the contemporary, often pairing avant-garde garments with neoclassical sculptures, effectively positioning the iconic Tote and Sack bags as artifacts of modern desire. With set design by Matt Jackson providing a clean, theatrical stage, each frame achieves a polished, symmetrical balance that feels both curated and relentlessly cool. By focusing on these tactile details—and the vibrant manicures of Mei Kawajiri—the campaign asserts a sophisticated, graphic identity that feels inherently rooted in the evolving language of contemporary luxury fashion.

Marc Jacobs · "Essentials" Fall 2024 Ad Campaign

The Marc Jacobs Essentials Fall 2024 campaign serves as a masterclass in urban surrealism, perfectly blending the gritty texture of New York City with the brand’s signature high-fashion accessibility. Orchestrated under the creative direction of Marc Jacobs, the campaign features a dynamic ensemble including Adriana Lima, Joan Smalls, and Lourdes Leon, each captured through a distinct lens that leans into both editorial precision and playful scale play. Photographers Valentin Herfray and Clinton Hild deploy a mix of natural light and high-impact flash to anchor these luxury accessories within the metropolitan sprawl. The visuals utilize a variety of techniques, ranging from live-action cinematic framing to whimsical 3D renders and CGI, which insert oversized iterations of iconic totes and crossbody bags into the city’s skyline, effectively transforming everyday infrastructure into an avant-garde runway. Through the strategic use of wide-angle and fish-eye perspectives, the project captures the frantic, stylish energy of the city, utilizing everything from subway stations to taxi fleets as a backdrop for the collection. With expert styling by Jermaine Daley and meticulous production design by Matt Jackson, the campaign feels both grounded in reality and delightfully unhinged, proving that even the most functional accessory can command a massive, surreal presence within the chaos of the urban environment.

Marc Jacobs · Holiday 2024 Ad Campaign

The Marc Jacobs Holiday 2024 campaign is a masterclass in high-fashion surrealism, blending the brand's quintessential bold aesthetic with a whimsical, wintry narrative. Under the expert creative direction of Marc Jacobs, the campaign leans into a visual language of high-contrast saturation, juxtaposing iconic accessories against both stark studio environments and rugged, cinematic alpine landscapes. The project captures the essence of the season by oscillating between polished editorial minimalism and playful, dreamlike compositions. Whether highlighting the tactile luxury of The Tote Bag and The Sack Bag against crisp, snow-dusted evergreens or showcasing a surreal array of platform shoes mounted on skis, the imagery establishes a sharp, festive identity. The use of studio strobe lighting ensures every piece of leather and gold-tone hardware appears with crystalline precision, while the integration of 3d render and vfx techniques elevates the promotional photography into the realm of conceptual art. By weaving together vibrant, solid red backdrops and snowy, natural light vistas, the campaign effectively creates a cohesive tension between city-ready sophistication and winter wonder. This collection of imagery functions as a comprehensive brand statement, utilizing meticulous product placement and surrealist motifs to position Marc Jacobs accessories as the ultimate, covetable staples for a high-fashion holiday season, perfectly capturing the brand's flair for the unexpected.

Marc Jacobs · Spring 2025 Ad Campaign

The Marc Jacobs Spring 2025 ad campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place the brand’s iconic accessories at the center of a high-fashion narrative. By utilizing a stark white studio backdrop, the imagery leans into a clean, modern commercial aesthetic that allows the textures of the leather and the metallic hardware to command the viewer's attention. Throughout the series, the visual language is defined by bright, even studio strobe lighting, which meticulously maps the contours of the products while maintaining a sense of accessible luxury. Featuring models Anok Yai, Georgia Palmer, and Rolf Schrader, the campaign seamlessly blends high-fashion portraiture with elevated lifestyle photography, juxtaposing the collection against everyday essentials to suggest a wearable, contemporary relevance. The creative direction, guided by the signature aesthetic of Marc Jacobs, focuses on the structural integrity of the accessories, whether captured in dynamic, movement-oriented poses or precise, high-angle flat lays. By prioritizing clear silhouettes and a disciplined color palette, the project reinforces the brand's identity as both a high-end luxury house and a purveyor of essential, stylish hardware. This strategic restraint creates a cohesive, premium look that speaks to the versatility of the bags, proving that even the most vibrant pieces can thrive within a strictly minimalist, high-contrast framework.

Marc Jacobs · 'Mother’s Day' 2025 Ad Campaign

The Marc Jacobs Mother’s Day 2025 campaign masterfully blends the intimacy of domestic life with the high-fashion sensibilities synonymous with the brand. Shot by photographer Nadine Ijewere, the series leans into a soft, aspirational aesthetic that centers on the relationship between mother and child, grounding luxury accessories within the relatable chaos of a kitchen or the casual rhythm of a sidewalk stroll. Featuring model Nara Smith, the imagery elevates everyday accessories—ranging from the iconic quilted shoulder bags to the utilitarian elegance of The Tote Bag—by placing them in natural, sunlight-drenched environments that emphasize tactile textures and pastel palettes. Under the careful eye of stylist Clare Byrne, the collection is presented through a mix of lifestyle portraiture and clean commercial product shots that highlight the versatility of the leather goods. By utilizing natural light to capture the warmth of the subjects alongside more focused studio strobe lighting for detail-oriented product displays, the campaign creates a cohesive narrative of refined, modern luxury. The result is a celebration of the everyday, where meticulously embossed lettering and gold-toned hardware become part of a larger, affectionate story. Through a balance of editorial minimalism and candid lifestyle frames, the project successfully positions these accessories as essential companions for the multifaceted lives of contemporary women.