Tumi

14 projects· creatives·

Featured Tumi projects

This week's top Tumi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Tumi · Tumi Spring 2026 Campaign “Mediterra ...

The Tumi Spring 2026 campaign, titled Mediterra, masterfully captures the intersection of high-end travel utility and coastal sophistication. Through the lens of photographer Dario Catellani, the series leans into a sun-drenched Mediterranean aesthetic, utilizing warm natural light to accentuate the vibrant textures of rustic stone walls and overflowing bougainvillea. This lifestyle and commercial imagery avoids the frenetic energy of traditional travel advertising, instead opting for a sense of quiet, elevated movement. By featuring models Gilone and Lewis Jamison in a series of thoughtfully curated, tonal outfits that mirror the muted, pastel color palette of the hardshell suitcases and carryalls, the campaign creates a seamless visual harmony between the accessories and their environment. Every frame emphasizes a relaxed, travel-oriented lifestyle, where the luggage functions as an extension of the individual rather than a mere product. Whether navigating narrow, stone-paved passages or lounging on an expansive balcony overlooking the sea, the subjects embody a refined ease. The project successfully leverages high-key, natural light to elevate its editorial sensibility, positioning Tumi as a brand that is as much about the journey and the atmosphere as it is about the destination. By centering on authentic human connection and sophisticated styling, the campaign transforms functional bags and accessories into essential companions for the modern, discerning traveler.

Project

Tumi · Spring 2025 Ad Campaign

For the Tumi Spring 2025 Ad Campaign, the brand leans into a sophisticated fusion of structural minimalism and architectural elegance. Set against the historic backdrop of Mexico City, the project captures the essence of modern, high-end travel by juxtaposing the tactile, carbon fiber textures of Tumi's signature hardshell luggage and ballistic nylon totes with the city's neoclassical colonial details. Under the creative direction of Victor Sanz, the campaign utilizes a masterful mix of natural light and controlled studio strobe techniques to accentuate the reflective metallic finishes and clean lines of the collection. Photographer Emma Summerton employs an editorial lens to frame model Xenia Adonts, whose relaxed, effortless posture bridges the gap between functional travel gear and luxury fashion. Whether it is a suitcase positioned solitary on a sun-drenched stone plaza or a sleek backpack captured during an active, live-action transit moment, the imagery consistently emphasizes durability without compromising aesthetic refinement. The campaign succeeds by creating a cohesive visual language that feels both aspirational and deeply rooted in the practical requirements of the contemporary traveler, resulting in a refined series that feels less like a traditional commercial and more like a high-fashion editorial narrative.