ASICS
AW25 LIMITED SERIES DRAGONFLY
Brand
Date
Jan 2026
Description
ASICS highlights its AW25 Limited Series Dragonfly through this promotional campaign, drawing a parallel between the precision of nature and the endurance of urban runners. Produced by Chisel, the video integrates macro cinematography with tracking shots of athletes navigating city streets at night. Utilizing low-key lighting and dramatic chiaroscuro techniques, the edit balances tight, detailed sequences of dragonfly wings with motion-heavy athletic footage. This cinematic approach emphasizes the performance attributes of the sportswear line through a nocturnal, atmospheric lens.
Style
Horizontal, Cinematic, Moody
Techniques
Macro, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Light Grey
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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