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ASICS: AW25 LIMITED SERIES DRAGONFLY

Brand
ASICS
Date

Jan 2026

Description

ASICS highlights the performance capabilities of its AW25 Limited Series Dragonfly collection through this promotional campaign. Produced by Chisel, the video bridges the gap between natural precision and urban movement by pairing macro footage of insect anatomy with cinematic tracking shots of runners navigating city streets after dark. The film utilizes low-key lighting and high-contrast dark tones to frame the apparel, leaning into a moody aesthetic that prioritizes texture and pace. By juxtaposing biological detail with the physicality of the athlete, the piece presents a stylized look at modern performance wear through live-action techniques.

Style

Horizontal, Cinematic, Moody

Techniques

Macro, Low-key / chiaroscuro

Industries
Sportswear
Color
Jet Black
Light Grey
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Chisel
ChiselProduction
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