Moncler

Moncler · Moncler Genius x EE72

Moncler · Moncler Collection Pre Fall 2026

Moncler · Moncler Collection Pre-Fall 2026

Moncler continues to redefine the boundaries of luxury fashion with its latest Pre-Fall 2026 collection, a series that masterfully balances technical utility with an elevated, contemporary aesthetic. Captured through the lens of photographer Gabriele Rosati, the imagery leans into a clean and sharp studio environment that emphasizes the intricate textures of the garments. The campaign centers on Pascal Thulin, whose stoic presence brings a grounded, masculine elegance to the multi-layered ensembles. The styling, curated by Fashion Editor Alexandra Carl, features sophisticated juxtapositions such as diamond-pattern knitwear layered over crisp shirting and structured pinstriped tailoring. This editorial approach prioritizes clarity and form, utilizing precision studio strobe lighting to pull out the subtle nuances of each fabric, from the softness of the oversized knits to the rigid structure of the outerwear. The project functions as a definitive portrait of modern luxury, stripping away complex backdrops to focus entirely on the craftsmanship and thoughtful design inherent in every stitch. By blending these high-end fashion elements with a distinct, minimal visual language, the series captures a timeless sophistication that resonates with a global audience. Through the collaborative efforts of hair stylist Andrea Lemme and makeup artist Alice Fayre, the final visuals maintain an effortless polish that reinforces Moncler’s stature as a premier force within the industry, solidifying the brand’s reputation for merging functional performance with avant-garde sartorial sensibilities.

Moncler · Moncler Grenoble SS26

Moncler Grenoble’s SS26 campaign masterfully synthesizes the brand’s high-performance DNA with the raw, cinematic expanse of the desert. Captured by photographers and directors Gus&Lo, the project leans into a rugged, exploratory aesthetic, framing the latest collection against the stark silhouettes of saguaro cacti and arid mountain ranges. The visual narrative relies heavily on natural light, utilizing the golden hour to bathe the utility-focused apparel in warm, evocative tones that underscore the garments’ technical integrity. Through a series of editorial lifestyle portraits and sweeping, wide-angle cinematic frames, the campaign elevates functional outdoor gear—such as layered technical jackets, quilted vests, and utility-driven trousers—into the realm of high fashion. Stylist Sabino Pantone curates an earthy, muted palette punctuated by vibrant strategic accents, while hair stylist Kelly Peach and makeup artist Jo Strettell maintain a grounded, authentic beauty direction that mirrors the harsh yet beautiful landscape. Featuring models Aiden Andrews, Mia Regan, and Nixon Soglo, the work effectively channels a sense of quiet adventure. Techniques like low-key chiaroscuro lighting and soft-focus natural light photography add a refined, artisanal texture to the imagery, grounding the performance-ready pieces in a tangible sense of place. This project stands as a sophisticated exploration of the intersection between technical outerwear and evocative, landscape-driven fashion storytelling.

Moncler · Have A Puffy Summer

Moncler redefines the intersection of seasonal utility and high-end aesthetics with its Have A Puffy Summer campaign, a project that skillfully maneuvers the brand away from its winter heritage into a lighter, more vibrant narrative. Through the sharp, discerning eye of photographer Gabriele Rosati, the campaign employs editorial minimalism to highlight the intricate textures of summer-ready technical sportswear. Model Zaram Obasi anchors the series, bringing a focused, neutral presence that allows the collection’s vibrant palette—ranging from sun-drenched yellows to soft sage greens and high-gloss pinks—to take center stage. By utilizing a stark, seamless white backdrop, the imagery leans into a clean, high-key aesthetic that prioritizes the interplay between quilted fabric and structured layering. The juxtaposition of technical jackets with crocheted bucket hats and plush, puffer-inspired accessories creates a visual language that feels both modern and inherently playful. These portraits, characterized by precise studio strobe lighting balanced with natural light, emphasize a sophisticated contrast between smooth synthetic surfaces and raw knit textiles. Ultimately, the project serves as a compelling masterclass in contemporary fashion photography, successfully stripping away environmental distraction to celebrate the tactile details of the garments while maintaining a cohesive, elevated brand identity that resonates within the luxury fashion sector.

Moncler · MONCLER COLLECTION SPRING 2026

For the Moncler Collection Spring 2026 campaign, the iconic luxury fashion house transports its audience to the timeless, sun-drenched cobblestones of Rome. This expansive editorial project masterfully balances the heritage of European architecture with a forward-looking, minimalist aesthetic that defines contemporary luxury. Through the lens of photographer Boo George, the campaign captures a sophisticated interplay between structured outerwear and soft, organic urban environments. The collection leans into editorial minimalism, utilizing natural light and high-contrast chiaroscuro techniques to highlight the intricate fabric textures of quilted layers and tailored jackets. Fashion editor Robert Rabensteiner crafts a series of deliberate, layered silhouettes, while grooming by hair stylist Cim Mahony and makeup artist Arianna Campa maintains a clean, polished finish that mirrors the collection’s refined character. The imagery flows seamlessly from intimate, cinematic portraits to atmospheric street-style photography, grounding the high-fashion garments in the palpable, historical texture of an eternal city. By integrating 35mm film-inspired aesthetics with sharp, modern compositions, the project achieves a sense of movement and quiet intensity. Ultimately, the campaign serves as a testament to Moncler’s commitment to sophisticated versatility, where every frame feels curated, deliberate, and undeniably timeless, capturing the intersection of heritage craftsmanship and modern lifestyle in a visual language that remains consistent with the brand's distinguished global legacy.

Moncler · Moncler Summer 2026 Campaign

Moncler pivots toward a youthful, high-energy narrative for its Summer 2026 campaign, stripping away the mountain-ready heaviness of the brand’s alpine heritage in favor of a crisp, studio-centric aesthetic. Under the precise lens of photographer Bobby Doherty and the creative oversight of director Shayne Laverdiere, the collection reimagines luxury outerwear through a vibrant, playful lens. The campaign leans into editorial minimalism, utilizing a stark white backdrop that allows the saturated color palette of canary yellow, khaki, and soft pastels to take center stage. Stylist Max Pearmain curates a series of intricate, layered ensembles that balance practical quilted textures with whimsical accessories, such as gingham neckerchiefs and retro-style headphones. The visual execution relies on the meticulous application of studio strobe lighting to achieve an even, high-key finish that defines the tactile qualities of the lightweight jackets and hoodies. Hair stylist Shiori Takahashi and makeup artist Ammy Drammeh contribute to the polished, modern look, ensuring the focus remains on the interplay between the subjects—including models Yumi Lambert and Junyeong Baek—and their candid, youthful props. By marrying commercial polish with the irreverent spirit of a contemporary lifestyle shoot, the campaign successfully elevates everyday leisure wear into a definitive statement for the season, proving that Moncler remains at the forefront of the evolving global luxury fashion landscape.

Moncler · 'For The Love of Winter' Fall 2023 Ad Campaign

Moncler’s For The Love of Winter Fall 2023 campaign serves as a masterclass in luxury fashion house branding, distilling the technical prowess of high-performance alpine gear into a series of bold, highly curated visual statements. Under the creative direction of Remo Ruffini, the campaign pivots away from traditional mountain vistas to embrace a stark, editorial minimalism that prioritizes material texture and silhouette above all else. Captured by photographers Gus&Lo, the series utilizes precise studio strobe lighting to elevate quilted nylon, ribbed knits, and synthetic down into objects of sculptural design. The imagery leans into a cinematic, high-contrast aesthetic, where vibrant, saturated pops of cobalt blue, fuchsia, and mustard yellow break through dark, chiaroscuro-inspired backgrounds. Each frame functions as an isolated study of form, pairing oversized puffer volumes with sleek, streamlined accessories like mirrored ski goggles and insulated balaclavas. By stripping away extraneous environment, the campaign forces an intimate focus on the craftsmanship of the apparel. The resulting portraits represent a sophisticated evolution of the commercial editorial, balancing an athletic sensibility with an uncompromising high-fashion gaze. Through this lens, the collection feels less like seasonal functional wear and more like a deliberate, modern architectural study that recontextualizes the luxury puffer for the contemporary landscape.

Moncler · Winter 2023 Ad Campaign

The Moncler Winter 2023 ad campaign masterfully bridges the gap between high-altitude performance and intimate, human-centered storytelling. Captured through the lens of photographer Jamie Hawkesworth, the project leans into a compelling visual duality, juxtaposing the raw, cinematic grandeur of glacial landscapes with the quiet warmth of rustic cabin interiors. By featuring elite athletes including Perrine Laffont, Shaun White, Richard Permin, and Xuetong Cai, the campaign moves beyond traditional fashion photography to anchor its technical outerwear in authentic, action-oriented contexts. The editorial portraits utilize natural light to emphasize the crisp, functional textures of the apparel, from the vibrant primary-colored technical jackets to the reflective finish of performance goggles. Hawkesworth’s aesthetic, which makes heavy use of low-key and chiaroscuro techniques, brings a moody, introspective layer to the imagery, effectively highlighting the brand’s alpine heritage through a sophisticated lens. Whether depicting a snowboarder mid-air against a vast, blindingly white slope or a focused subject within a dimly lit, timber-paneled room, the execution remains rooted in a refined documentary style. This campaign is a masterclass in lifestyle branding, successfully positioning the Moncler collection as essential equipment for both the extreme requirements of the mountain and the refined, cozy demands of post-slopeside life, all while maintaining a consistent and elevated cinematic narrative across its diverse array of portraits and action-packed landscape shots.

Moncler · Spring 2024 Men's Ad Campaign

Moncler continues to refine its visual identity with the Spring 2024 Men’s ad campaign, a sophisticated exploration of the modern luxury lifestyle that seamlessly balances heritage craftsmanship with contemporary ease. Featuring talent Joaquín Furriel, the campaign captures a series of transient, cinematic moments set against the backdrop of urban architecture. Through a deliberate use of natural light, the photography elevates the brand’s technical outerwear—such as its signature quilted puffer jackets and precision-knit sweaters—into the realm of high-end editorial storytelling. The imagery leans into a soft, monochromatic palette that emphasizes the interplay of textures, from the matte finish of nylon vests to the tactile warmth of layered wool and suede. By employing live-action techniques and a depth-of-field effect that pulls the viewer into the frame, the project achieves a sense of intentional movement and quiet intensity. These portraits transcend traditional commercial styling, opting instead for a polished, lifestyle-driven narrative that feels both timeless and grounded. Whether navigating city streets or pausing in a moment of structured reflection, the subject embodies a poised masculinity that reinforces Moncler’s position within the luxury fashion houses sector. The result is a cohesive, highly curated aesthetic that focuses on the interplay of light and shadow to highlight the quiet, elevated details of each garment.

Moncler · Fall 2024 Ad Campaign

For its Fall 2024 ad campaign, Moncler leans into the sophisticated intersection of technical performance and high-end luxury fashion, grounding its latest collection against the iconic, soft-focus backdrop of Paris. By leveraging an editorial lifestyle approach, the campaign trades grandiose staging for a tactile, intimate exploration of seasonal layering. The imagery, defined by a palette of tonal neutrals and charcoal hues, emphasizes the rich interplay of textures—from the signature quilted puffer aesthetic to the raw contrast of wool knitwear and smooth leather gloves. Throughout the series, the composition remains restrained and cinematic, utilizing natural light to elevate the materiality of the apparel. Models Arnaud Binard and Maya Rose Binard navigate an urban landscape that feels both grounded and aspirational, with the silhouette of the Eiffel Tower subtly anchoring the narrative in a quintessentially French setting. The project thrives on a sense of quiet pensive energy, particularly in the car-bound portraits where soft shadows frame the subjects, lending the campaign a grounded, documentary feel. By prioritizing technical fabrics alongside elevated knitwear, the campaign reinforces the brand's identity as a leader in winter-ready luxury, masterfully balancing commercial appeal with a refined editorial sensibility that feels modern, cohesive, and intrinsically connected to the cold-weather spirit of the season.

Moncler · Collection Spring 2025 Ad Campaign

The Moncler Collection Spring 2025 ad campaign is a masterclass in atmospheric luxury fashion, blending high-end technical outerwear with the raw, rhythmic pulse of an urban environment. With creative direction from Remo Ruffini, the campaign channels a sophisticated, cinematic editorial aesthetic that feels both timeless and grounded in contemporary movement. Featuring actor Penn Badgley as the central on-camera talent, the imagery masterfully leans into the juxtaposition of industrial cobblestone city streets and the refined, quilted textures of Moncler’s latest silhouettes. The execution relies heavily on low-key chiaroscuro lighting and high-contrast monochromatic treatments to elevate the collection, turning everyday metropolitan strolling into a deliberate, visual narrative. By utilizing a narrow depth of field and natural light, the campaign achieves an intimate, almost documentary-style quality, while subtle elements like windblown hair and wet pavement add a layer of visceral realism. The choice to frame these portraits and lifestyle captures through an analogue-inspired lens further emphasizes the tactile nature of the garments, from crisp cotton neckerchiefs to heavy-duty technical jackets. Ultimately, this project succeeds by stripping back the artifice of traditional commercial fashion, opting instead for a gritty, narrative-driven intensity that captures the spirit of modern city living through a lens of quiet, unwavering confidence.