Zimmermann

Zimmermann · High Summer 2026 Ad Campaign

Zimmermann’s High Summer 2026 ad campaign masterfully captures the essence of elevated leisure, leaning into an aesthetic that feels both rooted in heritage and effortlessly modern. Through the lens of photographer Lachlan Bailey, the luxury fashion house presents a visual narrative defined by organic warmth and sophisticated ease. The editorial project showcases a collection brimming with intricate paisley prints, delicate lace, and fluid silhouettes that demand movement. Under the sharp creative direction of Nicky Zimmermann, the campaign utilizes a palette of peach, mustard, and earthy tans that resonate with the golden, natural light soaking every frame. The imagery, which includes cinematic portraits and lifestyle shots, benefits from the thoughtful styling of Romy Frydman, whose focus on layered necklaces and fringe accents adds necessary texture to the brand’s bohemian-leaning silhouettes. Model Rosalieke Fuchs provides a grounding, neutral presence as she transitions between sun-drenched outdoor settings and the intimate, domestic comfort of rich interiors. By emphasizing the tactile quality of the fabrics—from sheer lace robes to structured tie-dye blouses—the campaign achieves a dreamlike quality that feels both aspirational and deeply grounded. The result is a cohesive, high-fashion statement that reinforces the brand’s signature blend of craftsmanship and summer-ready elegance, ensuring that every detail, from the cast of shadow to the reflective surfaces, serves to highlight the collection’s intricate, multi-toned patterns.

Zimmermann · Zimmermann High Summer 2026

The Zimmermann High Summer 2026 campaign captures the essence of sun-drenched escape through a sophisticated lens of editorial minimalism. Photographer Peter Langer leans into the brand's penchant for elevated leisure, utilizing natural light to highlight the intricate textures of raffia, woven straw, and supple leather against a palette of vibrant Mediterranean hues. The project functions as a curated visual diary of the season, moving seamlessly between product-focused studio strobe work and lifestyle-driven snapshots that evoke the feeling of a vintage summer getaway. By pairing sculptural accessories and signature footwear with contrasting backgrounds—ranging from hand-painted ceramic tiles to the polished wood grain of classic car interiors—the imagery creates a rhythmic, tactile narrative. Each frame emphasizes craftsmanship, whether through the sharp, elongated shadows cast by shield-style sunglasses or the deliberate composition of gold-toned jewelry draped over ceramic forms. This commercial series avoids the noise of traditional advertising, instead favoring a clean, intentional aesthetic that invites the viewer to linger on the fine details of the collection. Through a balanced synthesis of cinematic perspective and deliberate still-life styling, the campaign successfully elevates the High Summer offering into a aspirational lifestyle statement, proving that even the most grounded accessories can embody a sense of timeless, transportive luxury when framed with such precision and artistic restraint.

Zimmermann · Spring 2026

Zimmermann continues its exploration of elevated resort wear in the Spring 2026 collection, a series that perfectly encapsulates the brand’s signature blend of intricate femininity and coastal luxury. Through the lens of photographer Simon Lekias, the campaign serves as a masterclass in editorial lifestyle photography, utilizing warm, natural light to emphasize the ethereal textures of delicate lace, flowing linen, and crisp color-blocked silhouettes. Under the sharp creative direction of Nicky Zimmermann, the project leans into a sun-soaked aesthetic that feels both grounded and aspirational. Featuring model Taylor D, the imagery captures a serene, contemplative mood against stunning backdrops that alternate between Mediterranean coastal cityscapes and lush, palm-fringed patios. Stylists Romy Frydman and Daria Di Gennaro lean into the collection’s breezy versatility, pairing structured swimsuits and layered gold jewelry with relaxed, oversized button-downs and intricate floral kimonos. The deliberate use of soft-focus highlights and lens flare enhances the ethereal atmosphere, turning each frame into a portrait of golden hour indulgence. With additional contributions from hair stylist Ben Skervin and makeup artist Jodie Boland, the project maintains a polished, cohesive visual language that feels distinctly Zimmermann—effortlessly sophisticated, intrinsically linked to the spirit of travel, and technically proficient in its commitment to high-fashion storytelling that feels at home in any global setting.

Zimmermann · Fall 2023 Ad Campaign

Zimmermann’s Fall 2023 Ad Campaign masterfully leans into the tension between historical opulence and contemporary romanticism, establishing a visual narrative that feels both timeless and distinctly high-fashion. Captured by photographer Benny Horne, the campaign finds its soul within the sun-drenched, ornate interiors of a Parisian conservatory, where the juxtaposition of lush indoor greenery against intricate wood paneling creates an atmospheric, greenhouse-like setting. Under the creative direction of Emil Vrisakis and the sharp art direction of Gabriele Hackworthy, the imagery celebrates the brand’s signature bohemian elegance. Model Vivienne Rohner breathes life into the collection, wearing voluminous organza gowns, structured wool tailoring, and lace-heavy silhouettes that highlight the house’s dedication to intricate craftsmanship and painterly prints. The execution relies heavily on natural light, which softly illuminates the rich textures of velvet, silk, and embroidery, lending a cinematic quality to the editorial photography. With styling by Romy Frydman, the look is anchored by sleek hair by James Rowe and polished makeup by Jodie Boland, ensuring the focus remains squarely on the dramatic ruffles and architectural tailoring of the garments. This campaign succeeds by creating a sophisticated, airy silhouette that feels perfectly at home within its historic, mood-lit surroundings, ultimately capturing the essence of luxury fashion through a lens of refined, organic artistry.

Zimmermann · Resort 2024 Ad Campaign

The Zimmermann Resort 2024 ad campaign captures the quintessential spirit of coastal luxury through a series of sun-drenched, Mediterranean-inspired vignettes. Set against the weathered stone architecture and dramatic, jagged cliffside landscapes of Atrani, Italy, the project leans into a nostalgic, high-fashion aesthetic that emphasizes the intricate craftsmanship of the brand's latest collection. Through the lens of photographer Benny Horne, the campaign employs natural light to highlight the textural interplay between the soft, voluminous fabrics of Zimmerman’s signature floral prints and the rigid, historical masonry of the setting. Creative direction from Nicky Zimmermann and Emil Vrisakis, alongside art direction by Gabriel Hackworthy, establishes a cohesive visual narrative that balances editorial minimalism with commercial appeal. Model Barbara Valente serves as the central figure, navigating these outdoor, European-style squares with an effortless grace that underscores the movement and drape of the garments. With deliberate styling by Romy Frydman, complemented by the polished hair and makeup artistry of James Rowe and Jodie Boland, the campaign feels both grounded and aspirational. By integrating elements like 3D floral appliqués and intricate lace against the rustic backdrop of the Italian coast, the production successfully bridges the gap between sophisticated luxury fashion and relaxed lifestyle storytelling, resulting in a series that is as evocative as it is visually arresting.

Zimmermann · Spring 2024 Ad Campaign

For the Zimmermann Spring 2024 ad campaign, creative director Nicky Zimmermann and the production team masterfully lean into the tension between ethereal couture and the raw, unyielding beauty of the Portuguese coastline. Photographed by Benny Horne, the campaign captures a series of striking editorial portraits set against the rugged, volcanic cliffs and sun-drenched, craggy shores of Madeira. The imagery is defined by a consistent use of natural light, which serves to illuminate the intricate textures of the collection—ranging from sheer, voluminous chiffon gowns to structured leather tailoring and delicate lace-trimmed ensembles. By placing the model, Barbara Valente, in these desolate, earth-toned environments, the project achieves a sophisticated juxtaposition where the fluidity of flowing floral fabrics meets the harsh, stratified stone of the landscape. Stylist Romy Frydman works to elevate the narrative, pairing the brand's signature femininity with minimalist gold jewelry and clean, pulled-back hair by James Rowe, ensuring the focus remains on the movement of the garments. The campaign channelizes a sense of quiet, outdoor elegance, effectively marrying commercial polish with an adventurous, cinematic spirit. The execution thrives on high-fashion editorial sensibilities, utilizing vast negative space and the gentle coastal breeze to breathe life into every frame, resulting in a cohesive, dreamy, and meticulously composed visual story that feels both grounded in nature and undeniably aspirational.

Zimmermann · Summer Swim 2024 Ad Campaign

Zimmermann’s Summer Swim 2024 ad campaign transports the viewer to a sun-drenched, tropical paradise in the Seychelles, perfectly embodying the brand's signature blend of high-end bohemian elegance and refined coastal luxury. Under the creative direction of Nicky Zimmermann and Emil Vrisakis, the campaign leans into a cinematic, editorial aesthetic that emphasizes the tactile beauty of the collection. Photographer Benny Horne captures the essence of the season with striking natural light, masterfully playing with the interplay of soft, golden hour warmth and the rugged, weathered textures of jagged granite boulders against the pristine, shallow shoreline. The campaign, which features model Felice Noordhoff, showcases a meticulous focus on detail, from intricate floral embroidery and layered lace to flowing, tiered ruffles and vibrant, earth-toned paisley prints. Stylist Romy Frydman’s curation of accessories—ranging from chunky gold-toned jewelry to amber-tinted aviators—complements the ethereal and romantic mood of the garments. With production by Anna Zantiotis Productions and artistic guidance from art director Gabriele Hackworthy, the visuals feel both intimate and expansive. By balancing the delicate, feminine silhouettes of the swimwear and resort wear with the raw, monumental quality of the coastal environment, this campaign serves as a masterclass in luxury fashion imagery, where every element contributes to a cohesive, sun-kissed story of sophisticated travel and effortless, island-inspired grace.

Zimmermann · Resort 2025 Ad Campaign

For the Resort 2025 ad campaign, Zimmermann leans into an atmospheric blend of high-end luxury fashion and nocturnal cinematic storytelling. Set against the backdrop of modern architectural homes and sprawling vistas in Los Angeles, the campaign captures a mood that is at once intimate and expansive. Photographer Benny Horne masterfully employs natural light and chiaroscuro techniques to heighten the drama, casting his subjects in deep, moody silhouettes against the glowing, turquoise reflection of backyard swimming pools. Under the creative direction of Nicky Zimmermann and Emil Vrisakis, the project explores a sophisticated juxtaposition of textures, pairing ethereal, voluminous ruffled dresses and intricate lace with sharp, structured tailoring and edgy leather accessories. Art direction by Gabriele Hackworthy ensures a seamless flow between the romantic, vintage-inspired prints and the crisp, contemporary settings. Stylist Romy Frydman elevates each look with thoughtful detailing, from oversized sunglasses to layers of pearls, while model Kristine Lindseth anchors the editorial narrative with a poised, direct gaze. The use of natural light, combined with the recurring low-key aesthetic, transforms the pool decks and cityscapes into stages for a high-fashion lifestyle portrait. Through this collection, the brand achieves a powerful balance between the delicate femininity of their signature silhouettes and the raw, nocturnal energy of the city, resulting in a visual language that feels both timeless and distinctly modern.

Zimmermann · Spring 2025 Ad Campaign

For the Zimmermann Spring 2025 ad campaign, the brand leans into a masterclass of textural contrast, setting its latest luxury fashion collection against the raw, desolate beauty of the Moroccan desert. Under the creative direction of Nicky Zimmermann and Emil Vrisakis, the project channels a spirit of ethereal resilience, casting model Abee Nyial as the central figure whose striking silhouette—complemented by a closely cropped hairstyle—anchors the vast, sandy landscape. Photographed by Benny Horne, the imagery prioritizes natural light, which is utilized to accentuate the intricate, voluminous layers of the garments, from sheer ruffled gowns to structured cargo-inspired tailoring. The editorial aesthetic finds harmony in the juxtaposition of organic, wind-swept dunes and the architectural precision of the collection, where metallic bronzes and dusty pastels meet the grounding earth tones of leather accessories. With styling by Romy Frydman, the campaign succeeds in merging a high-fashion editorial sensibility with the grounded, tactile reality of its environment. By avoiding excessive artifice, the team allows the intricate fabric work—featuring signature ruffles and lattice-work—to serve as the primary narrative. The result is a series of commercial yet deeply artistic images that feel both expansive and intimate, perfectly capturing the wandering, sun-drenched ethos that defines the modern luxury fashion house, ensuring the collection resonates with both its sophisticated heritage and a contemporary, minimalist edge.

Zimmermann · Swim 2025 Ad Campaign

The Zimmermann Swim 2025 ad campaign serves as a masterclass in luxury fashion storytelling, seamlessly blending high-end editorial precision with an effortless resort-inspired aesthetic. Through the lens of photographer Benny Horne, the campaign captures a sun-drenched, tranquil coastal escape that feels both aspirational and intimate. Under the creative direction of Nicky Zimmermann and Emil Vrisakis, the imagery leans into a soft, desaturated color palette that elevates the collection’s intricate paisley prints, delicate lace textures, and structured bikini designs. With Abbey Lee taking center stage, the visuals channel a relaxed, sophisticated elegance, perfectly complemented by Romy Frydman’s masterful styling, which emphasizes tactile details like knotted leather, fringed straw accessories, and layered bohemian jewelry. Utilizing predominantly natural light, the series captures the golden hour glow and the subtle diffusion of overcast skies, grounding the collection in a serene, tactile reality. The production excels at balancing commercial accessibility with a curated editorial minimalism, ensuring the focus remains on the movement and drape of the textiles against the dramatic backdrop of stone sea walls and sprawling ocean vistas. With thoughtful contributions from hair stylist Damien Boissinot and makeup artist Jodie Boland, the campaign presents a cohesive, aspirational vision of modern femininity, expertly positioning the brand within the pinnacle of the global luxury fashion market.

Zimmermann · Fall 2025 Ad Campaign

Zimmermann’s Fall 2025 ad campaign is a masterclass in atmospheric storytelling, grounding the brand’s signature romanticism within the untamed beauty of the Portuguese countryside. Under the vision of creative director Nicky Zimmermann and creative lead Emil Vrisakis, the collection channels an ethereal luxury that feels both grounded and otherworldly. Captured by photographer Benny Horne, the campaign leans into a cinematic aesthetic, utilizing natural light to highlight the intricate textures of lace, sheer ruffles, and earthy, snake-skin inspired prints. Models Annemary Aderibigbe and Lexi Boling move through sprawling meadows of wild daisies and golden grass, their dynamic poses and flowing silhouettes creating a sense of effortless movement against the backdrop of ancient stone ruins and serene horizons. The styling by Romy Frydman, paired with the sophisticated beauty work of hair stylist Damien Boissinot and makeup artist Jodie Boland, reinforces a polished yet rustic narrative that feels intrinsically connected to the landscape. By blending editorial minimalism with lifestyle cues—including whimsical interactions with local wildlife and curated vintage props—the imagery achieves a cohesive, high-fashion editorial polish. This project successfully synthesizes Zimmermann’s bohemian spirit with a sophisticated, textured approach to luxury fashion, ensuring the campaign stands as a evocative, sun-drenched portrait of modern femininity that feels both timeless and deeply rooted in the natural world.

Zimmermann · Spring 2026 Ad Campaign