SKIMS
Featured SKIMS projects
This week's top SKIMS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project SKIMS · The Campus Collection
SKIMS leans into a nostalgic, academic aesthetic with The Campus Collection, a campaign that masterfully blends luxury fashion house sensibilities with the relaxed ease of collegiate life. Captured through the lens of photographer Bryan Liston, the imagery breathes life into a collection defined by its textured knits, flannel patterns, and soft jersey fabrics. The campaign relies on a consistent editorial approach, utilizing natural light and lifestyle-oriented portraiture to ground the high-end apparel in relatable, sun-drenched settings. Whether perched on a library ladder, reclining on a lush green lawn, or staged within the muted tones of a lecture hall, the visuals cultivate a sense of ease and intellectual charm. Models Camille Opp and Rae Rodriguez anchor the narrative, their presence elevated by the precise hair styling of Ward Stegerhoek and the clean, polished makeup artistry of Michaela Bosch. By emphasizing the tactile quality of every garment—from cozy zip-up fleece jackets to structured rugby shirts—the imagery creates a cohesive visual rhythm. The project successfully maneuvers between high-fashion composition and casual comfort, ensuring the collegiate-inspired pieces feel both aspirational and inherently wearable. It is a seamless marriage of brand identity and seasonal mood, offering a sophisticated take on campus classics that feels distinctly current, polished, and effortlessly chic.
Project SKIMS · spring 2026 Ad Campaign
For its spring 2026 ad campaign, SKIMS embraces a surprising pivot into tongue-in-cheek humor, recruiting comedian Will Ferrell to headline a series of irreverent, highly stylized portraits. Moving away from traditional high-fashion polish, the campaign channels a deadpan sensibility that disrupts typical underwear marketing tropes. Photographer Nadia Lee Cohen drives the visual narrative, utilizing a consistent studio strobe technique to create a clean, minimalist aesthetic that allows the juxtaposition between the elevated loungewear and the absurdist styling to shine. By pairing ribbed tank tops and briefs with eclectic accessories like pearl chokers, puka shells, and HAWK-branded golf visors, the imagery creates a deliberate clash of suburban dad archetypes and editorial minimalism. Each frame is meticulously balanced, utilizing the uniform grey backdrop as a neutral stage for Ferrell’s contemplative, deadpan expressions. Through this commercial project, the brand effectively leans into a playful, self-aware identity, proving that even the most structured studio photography can be injected with personality and wit. The execution highlights the texture of the garments through soft, even lighting, ensuring the product remains central while the overall mood remains unmistakably comedic. This campaign ultimately succeeds by refusing to take itself too seriously, leveraging star power to deliver a memorable, lifestyle-driven visual story that feels both high-concept and refreshingly grounded within the modern fashion landscape.
Project SKIMS · Skims E-Commerce June
For their June e-commerce campaign, SKIMS embraces an effortless, sun-drenched aesthetic that leans heavily into the brand's core ethos of inclusivity and relaxed comfort. Photographer Theo Wenner captures a series of intimate lifestyle visuals that effectively bridge the gap between high-fashion editorial and accessible commercial appeal. By utilizing soft natural light and a warm, golden hour color palette, the imagery avoids the sterile clinical feel often associated with product catalogues, opting instead for a candid, organic vibrancy. The project relies on the collaborative synergy between fashion editor Georgia Bedel, who curates the clean, minimalist silhouettes, and hair stylist Akki Shirakawa and makeup artist Jamal Scott, whose work highlights the natural textures of the models against the varied outdoor environments of grassy fields, weathered cedar, and beachside rock formations. This composition is further grounded by the subtle, film-like texture present in the stills, which lends a sense of nostalgia and depth to the athletic and loungewear offerings. Through deliberate casting and an emphasis on camaraderie, the campaign succeeds in framing SKIMS not just as a garment line, but as an essential element of a contemporary, coastal lifestyle. The result is a cohesive, high-quality visual narrative that feels both aspirational and deeply rooted in the ease of summer, proving that even direct-to-consumer e-commerce can possess a sophisticated editorial point of view.
Project SKIMS · The Riviera Collection
Transporting the viewer to a sun-drenched Mediterranean escape, The Riviera Collection for SKIMS masterfully channels the nostalgia of mid-century coastal glamour. Under the sharp, visionary creative direction of Kim Kardashian, the campaign leans into a high-contrast aesthetic that feels both curated and effortlessly luxurious. Captured through the lens of photographer Tony Kelly, the editorial imagery employs natural light to accentuate a saturated palette of signature SKIMS red against the cooling turquoise of the sea and the stark white of coastal limestone. By blending cinematic storytelling with the precision of a fashion house campaign, the visuals highlight the versatility of the swimwear line, contrasting sleek, minimalist silhouettes with the flamboyant charm of vintage European travel. Models Francesco Farina and Tommaso Barra anchor the narrative, performing in sharp formal dinner jackets that juxtapose the fluid, vibrant swimwear, effectively blurring the lines between high-fashion editorial and elevated commercial lifestyle content. The composition utilizes high-angle perspectives and a rhythmic repetition of color, creating a cohesive visual language that feels both aspirational and deeply rooted in the brand’s penchant for modern, figure-focused design. This series stands as a definitive exploration of seasonal luxury, where every frame is meticulously staged to evoke a feeling of eternal, sun-soaked summer living.
Project SKIMS · Skims E-commerce January 2026
The latest campaign for Skims, dubbed Skims E-commerce January 2026, marks a sophisticated turn for the lingerie and underwear brand as it leans into a more intimate, narrative-driven aesthetic. Captured through the lens of photographer Carin Backoff, the series features model Michael Yerger in an evocative lifestyle commercial portrait that breaks from standard e-commerce conventions. By positioning the subject against a neutral, beige backdrop, the imagery utilizes soft, natural light to emphasize both the model’s physique and the intricate details of the brand’s signature patterned boxer shorts. The composition feels intentional and grounded, moving away from hyper-polished studio work to capture a moment of quiet, personal sentiment. This editorial approach, highlighted by the inclusion of a light pink bouquet and a sealed envelope, suggests a romantic, storytelling-focused direction for the collection. The interplay between the model’s rugged tattoos and the delicate, thematic props creates a compelling visual tension that feels both accessible and distinctly premium. This project successfully reinforces the brand's ability to pivot its commercial identity while maintaining the high production values expected within the competitive fashion space. Through this refined visual strategy, the work proves that even product-led e-commerce photography can serve as a powerful vehicle for brand storytelling, proving once again that Skims continues to define the modern intersection of comfort and luxury.
Project SKIMS · 'Swim' 2023 Ad Campaign
The 2023 Swim campaign from SKIMS serves as a masterclass in high-fashion editorial production, seamlessly blending the polished aesthetic of luxury fashion houses with the accessible allure of lifestyle photography. Captured by renowned photographer Steven Klein, the imagery channels a hyper-stylized narrative that leans into architectural minimalism and sculptural silhouettes. Central to the campaign, Kim Kardashian anchors the visual storytelling, appearing alongside a diverse cast in a series of outdoor, poolside settings that emphasize both athleticism and couture-inspired glamour. The execution relies heavily on natural light to elevate the slick, high-gloss textures of vinyl, latex, and leather, creating a sharp contrast against vibrant turquoise water and manicured green lawns. By pairing unconventional swimwear accessories like opera-length gloves and stiletto boots with a minimalist color palette, the campaign transforms traditional poolside leisure into a high-octane fashion statement. Each composition, often utilizing live-action technique to capture candid interactions within a staged, modern environment, highlights a meticulous attention to texture and form. The result is a cohesive, high-impact collection of images that bridges the gap between commercial appeal and avant-garde editorial, proving that the brand remains at the forefront of contemporary fashion communication through its commitment to bold, visually striking, and masterfully lit campaign imagery.
Project SKIMS · Summer 'Swim' 2023 Ad Campaign
The SKIMS Summer Swim 2023 campaign leans into a nostalgic, high-octane aesthetic that feels equal parts poolside glamour and pop-culture pastiche. By centering the collection against a recurring, vibrant red grid-tiled studio backdrop, the imagery establishes a monochromatic visual language that makes the minimalist design of the swimwear truly pop. The campaign deftly employs studio strobe lighting to ensure every frame remains crisp and punchy, capturing the playful spirit of summer through a lens that feels both editorial and hyper-commercial. Featuring iconic talents like Carmen Electra and Jenny McCarthy, the project effectively revitalizes 90s-inspired archetypes, from the quintessential car wash motif to rock-and-roll motifs involving electric guitars and ice cream props. These stylistic choices serve as a cohesive thread that ties together a series of high-energy shots, where water sprays, soap suds, and wind-swept hair add a layer of tactile motion to the static studio environment. By utilizing dynamic live-action technique elements within the controlled space, the brand successfully bridges the gap between classic lifestyle photography and modern fashion marketing. The result is a polished, consistent visual narrative that champions the versatility and confidence inherent in the SKIMS brand identity, proving that even the most minimalist pieces can be presented with immense visual complexity and personality.
Project SKIMS · 'Best of SKIMS' 2023 Ad Campaign
For the Best of SKIMS 2023 ad campaign, the brand leans into its signature ethos of elevated basics, crafting a visual narrative that is as polished as it is inclusive. Under the creative direction of Kim Kardashian, the project employs a clean, minimalist aesthetic to champion the diversity of form, featuring a high-profile ensemble of talent including Kim Cattrall, Lana Condor, Hari Nef, Coco Jones, and Nelly Furtado. The imagery captures a sophisticated range of body-conscious silhouettes against stark, neutral studio backgrounds, relying on precise studio strobe lighting to emphasize the ribbed textures and seamless construction of the collection. The campaign alternates between crisp, professional portraiture and a nostalgic, tactile instant/polaroid technique that provides a sense of intimacy and spontaneity to the otherwise sleek commercial execution. By balancing high-key editorial minimalism with a variety of relatable, individual expressions, the project successfully elevates essential undergarments into objects of modern luxury. This strategy reinforces the brand's dominance in the fashion sector, where the focus remains steadfast on clean lines, neutral palettes, and a timeless, contemporary appeal that resonates across diverse demographics. The resulting collection of photographs functions less like traditional advertising and more like a curated lookbook, showcasing a cohesive, confident vision of comfort and style that defines the modern, essential wardrobe.
Project SKIMS · Spring 2024 Ad Campaign
For the SKIMS Spring 2024 Ad Campaign, the luxury fashion house strips away the noise to return to the core of its identity through a sharp, monochromatic lens. This campaign leans into an editorial aesthetic that prioritizes form, focus, and a deliberate lack of artifice. By centering the creative direction on a high-contrast black and white portrait, the brand captures a sense of quiet intensity that defines its modern appeal. The composition utilizes a clean white backdrop and precise studio strobe lighting to emphasize the structural silhouettes of the collection, allowing the texture of the garments to command attention against the frame. With Kim Kardashian serving as both the visionary creative director and the on-camera talent, the imagery achieves a polished, minimalist consistency that feels both intimate and expansive. Directed by Frank Lebon, the project effectively pares down the visual narrative to the essentials, moving away from ornate staging to highlight the intersection of high fashion and effortless, everyday comfort. The resulting visuals channel a refined sensibility that feels inherently elevated, proving that when the execution is this precise, the brand's signature aesthetic speaks loudest through simplicity. This collaboration with Wieden+Kennedy on production rounds out the campaign, ensuring that every element remains cohesive while successfully upholding the house's reputation for sleek, contemporary portraiture that resonates within the global fashion market.
Project SKIMS · Spring 2024 "Wedding Shop" Ad Campaign
The SKIMS Spring 2024 Wedding Shop campaign effortlessly bridges the gap between traditional bridal elegance and the brand’s signature contemporary minimalism. Under the astute creative direction of Kim Kardashian, this fashion industry campaign leans into a playful, cinematic aesthetic that reframes wedding attire through a fresh, modern lens. Captured by the iconic photographer Ellen von Unwerth, the imagery moves beyond standard lookbook territory, placing lead talent Alex Cooper in staged, narrative-rich environments that feel both intimate and aspirational. The creative execution utilizes a mix of natural light and studio strobe techniques, which masterfully draw out the tactile depth of sheer lace, delicate embroidery, and subtle pearl embellishments. Whether featuring a bride perched atop a classic hotel bellman cart or sharing a quiet moment over an ornate cake, the campaign maintains a consistent commercial polish while embracing a whimsical, tongue-in-cheek sensibility. By blending soft peach-toned drapery with bold, unexpected color splashes, the visual story ensures that every garment feels like a statement piece. It is a masterclass in modern lifestyle advertising that celebrates bridal fashion as a fluid, wearable experience, proving that even the most conventional wedding themes can be revitalized with the right creative vision and high-end production values.
Project SKIMS · Spring 2024 Ad Campaign
For the SKIMS Spring 2024 ad campaign, the brand leans into a potent blend of millennial nostalgia and intimate editorial minimalism. Captured through the lens of photographer Jack Bridgland and under the creative direction of Kim Kardashian, the campaign reimagines the lingerie and underwear category by situating its subject, Sabrina Carpenter, within the hyper-specific confines of a teenage dreamscape. The series utilizes cinematic lighting and natural light to transform mundane bedroom settings into stages for vulnerability, featuring voluminous waves, vintage landline phones, and scattered CDs that evoke a distinct early 2000s aesthetic. This lifestyle portraiture approach prioritizes texture and candid energy, with the intricate lace details of the garments popping against vibrant blue carpets and salmon-hued interiors. By integrating live-action technique elements—such as wired earbuds and analog media—the visuals transcend traditional fashion advertising, feeling less like a rigid catalog and more like a captured moment of private daydreaming. The resulting imagery is both meticulously composed and deceptively effortless, leaning into a soft-focus narrative that emphasizes domestic comfort. Through this deliberate stylistic choice, the campaign successfully elevates everyday intimate apparel into a desirable, lived-in experience, proving that a cohesive visual language built on retro-inspired cues can deeply resonate within the contemporary fashion landscape while maintaining the brand's signature modern polish.
Project SKIMS · Spring 2024 Swim Ad Campaign
For the SKIMS Spring 2024 swim ad campaign, the brand pushes into a sharp, minimalist aesthetic that prioritizes the raw physicality of its latest collection. Under the vision of creative director Kim Kardashian, the imagery strips away environmental noise, opting for a controlled studio strobe environment where the focus remains tethered to the product. Through the lens of photographer Nick Knight, the campaign leans into a high-gloss editorial sensibility, utilizing a monochromatic tan backdrop to make the vibrant red and intricate snakeskin-print textiles command full attention. The styling, helmed by Carine Roitfeld, utilizes a deliberate wet-hair aesthetic that adds a tactile, lived-in quality to the otherwise polished, commercial portraiture. This fusion of clean composition and textured detail effectively bridges the gap between high fashion editorial and functional lifestyle photography. By utilizing subtle directional lighting, the series highlights the technical precision of the swimwear cuts, specifically the angular necklines and complex strap configurations that define the season. As Kim Kardashian steps in as both the creative lead and the campaign talent, the work reinforces a singular, cohesive identity for the label. The result is a masterclass in modern minimalism, where the combination of portrait-focused framing and sophisticated styling allows the garment design to take center stage, proving that restraint in production design can often generate the most powerful, industry-defining visual impact.
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