ASICS: Onitsuka Tiger
Brand
Date
Nov 2024
Description
ASICS presents this campaign for the Onitsuka Tiger line, focusing on a series of vignettes that pair footwear and apparel with minimalist, architectural forms. Through a mix of high-contrast graphic backdrops and geometric set design, the work brings a technical lens to the brand's heritage silhouettes. The production, led by 100% with agency support from The Adventures of, leans into clean studio lighting to define textures and the brand's signature side stripes. The execution, delivered in a vertical format, channels a commercial aesthetic through focused product close-ups and motion-based sequences.
Style
Vertical, Commercial
Industries
Color
Pure White
Navy
Crimson
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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