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ASICS: Move Your Body, Move Your mind

Brand
ASICS
Date

Jan 2025

Description

ASICS presents 'Move Your Body, Move Your Mind,' a commercial campaign that explores the connection between physical activity and mental well-being. The production moves through diverse environments, transitioning from urban night streets to daylight suburban settings, highlighting a range of athletic apparel and footwear in motion. Produced by MXR with agency support from AGIT8, the project utilizes live-action techniques characterized by dynamic handheld movement and natural lighting. The visual aesthetic is marked by saturated, warm tones that emphasize the energy of the runners. Post-production and VFX were managed by Absolute, with a bespoke soundscape developed by King Lear.

Style

Horizontal, Commercial, Saturated, Warm

Industries
Sportswear
Color
Navy
Pure White
Background

Street

Context

TVC / TV Commercial

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