ASICS presents 'Move Your Body, Move Your Mind,' a commercial campaign that explores the connection between physical activity and mental well-being. The production moves through diverse environments, transitioning from urban night streets to daylight suburban settings, highlighting a range of athletic apparel and footwear in motion.
Produced by MXR with agency support from AGIT8, the project utilizes live-action techniques characterized by dynamic handheld movement and natural lighting. The visual aesthetic is marked by saturated, warm tones that emphasize the energy of the runners. Post-production and VFX were managed by Absolute, with a bespoke soundscape developed by King Lear.
