ASICS
Move Your Body, Move Your mind
Brand
Date
Jan 2025
Description
ASICS presents 'Move Your Body, Move Your Mind,' a commercial campaign centered on the relationship between physical activity and mental well-being. The project features a sequence of diverse runners navigating urban nightscapes and suburban environments, utilizing dynamic handheld camera movement to maintain a sense of momentum. Produced by MXR with creative work from AGIT8, the campaign emphasizes active lifestyles through a saturated, warm visual palette. The production integrates post-production and VFX from Absolute, with sound design and music composition provided by King Lear, culminating in a rhythmic, live-action study of motion.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Sportswear
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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