Chanel

Chanel · Chanel Fall Winter 2026 Pre-Collection

Chanel continues to define the intersection of high fashion and fine jewellery with its latest Fall Winter 2026 Pre-Collection, a campaign that masterfully pivots between house heritage and modern graphic simplicity. Photographed by the lens of Louise and Maria Thornfeldt, the series employs a crisp, studio strobe aesthetic that strips away environmental noise to place the collection firmly in the spotlight. The imagery leans into a stark editorial minimalism, utilizing a high-contrast white background to ensure the vibrant, flower-shaped motifs of the earrings and rings command the frame. Model Josephen Akuei brings a sharp, deliberate energy to the portraits, with casting director Anita Bitton facilitating a look that feels both timeless and undeniably contemporary. The technical precision of the studio strobe lighting serves to accentuate the glossy, sculptural quality of the floral hardware while highlighting the signature lustre of the layered pearl necklaces. By elevating the jewellery to the level of portraiture, the campaign avoids the clutter of traditional product-heavy advertising, instead opting for a refined, intimate focus on the interaction between the wearer and the accessory. The result is a clean, visually arresting study of proportion and detail that reaffirms the brand’s ability to remain classic while stripping its aesthetic down to its most impactful, essential elements.

Chanel · Chanel June 2026 Cover

The Chanel June 2026 cover project represents a masterclass in editorial minimalism, seamlessly bridging the worlds of high-end jewellery and sophisticated fashion. Photographed by Alexandra Utzmann, this body of work leans into a refined, high-key aesthetic that places the subject and the intricate craftsmanship of the house's latest collections at the absolute center of the frame. Through a series of clean, studio-lit portraits, the campaign highlights the tactile elegance of layered charm bracelets, sunburst-style diamond headpieces, and statement rings that serve as the narrative anchor for each composition. With fashion editing and styling by Brit Cato, the imagery finds a delicate balance between pensive, intimate moments and bold, structured silhouettes. The visual language utilizes soft, natural light and studio strobe techniques to emphasize the interplay of texture—from the delicate scalloped hem of a pleated dress to the matte finish of iconic Chanel suiting. Starring model Latahlia Hickling, the series feels both timeless and contemporary, capturing a quiet, contemplative energy that defines luxury branding today. By stripping away visual clutter, the execution ensures that the ornate details of the accessories, enhanced by the work of makeup artists Isis Moënne-Loccoz and Sevil Tai, remain the focal point. This project is a quintessential example of modern editorial portraiture, where understated styling and precise lighting choices coalesce to project a polished, enduring brand image.

Chanel · PHARM Dog USA -- Channeling Good

Chanel · Awar Odhiang for Matthieu Blazy's fi ...

Chanel captures a singular moment of kinetic energy and high-fashion whimsy in this latest portrait feature, showcasing the meticulous design vision of Matthieu Blazy. The editorial portrait centers on model Awar Odhiang, who brings an infectious, candid joy to the frame that disrupts the often stoic conventions of luxury fashion photography. Captured by photographer Alexandre Ean, the image leverages high-contrast studio strobe lighting to isolate the subject against a stark, minimalist white backdrop. This deliberate choice draws the viewer's eye immediately to the interplay of textures: the sleek, cream satin top provides a refined anchor to the centerpiece of the look, a dramatic skirt overflowing with voluminous, multi-colored feathers. The transition of hues from delicate whites into vibrant reds, blues, and pale greens creates a maximalist silhouette that feels both architectural and organic. By prioritizing movement and authentic expression, the project successfully frames the complexity of the garment within an accessible, human-centric narrative. The composition serves as a masterclass in balance, demonstrating how a singular focus on form and texture can elevate an editorial spread beyond standard lookbook tropes. It is a striking exploration of contemporary luxury, where the technical precision of the photography meets the exuberant, tactile reality of Blazy's creative direction, solidifying the brand's position at the intersection of fine art and high-end apparel.

Chanel · Summer Tour

Chanel · Chanel Coco Magazine Issue No. 1 Covers

Chanel reinvents the traditional beauty campaign with the inaugural issue of Chanel Coco Magazine, a daring publication that functions as both a brand manifesto and a high-fashion portfolio. By commissioning a collective of industry luminaries—including photographers Drew Vickers and Julien Martinez Leclerc, alongside makeup maestros Lynsey Alexander and Thomas De Kluyver—the project avoids the sterile tropes of standard cosmetics marketing. Instead, it leans into editorial minimalism to showcase a range of boundary-pushing looks, from stark white eyebrows paired with high-shine orange lips to saturated blue eyeshadows. The project leans into a rigorous visual language, utilizing sharp studio strobe lighting and flash photography to elevate skin texture and cosmetic detail. Art direction by Thomas Lenthal provides a structural backbone, with clean, bold borders and vibrant typography that frame each portrait like a modern artifact. Whether utilizing vintage-style brass props to create a surreal, circular frame or experimenting with inverted perspectives against a bright blue sky, the magazine embraces a live-action technique that feels both timeless and kinetic. Through the expert casting of models like Lulu Tenney and Awar Odhiang, the first issue positions Chanel at the intersection of avant-garde art and commercial beauty. It is a masterclass in creative collaboration, where every detail, from the graphic layout to the precise application of color, serves to redefine the brand's contemporary identity within the luxury cosmetics space.

Chanel · CHANEL Next Prize

The CHANEL Next Prize campaign masterfully bridges the gap between high-fashion prestige and the avant-garde spirit of contemporary artistry. Through a series of carefully composed diptychs, photographer Jeff Henrikson captures the intersection of fine art and individual expression, grounding each subject in a space that feels both personal and curated. With styling by Edward Bowleg III, the portraits lean into editorial minimalism, allowing the distinct personalities of visionaries like Alvaro Urbano, Pol Taburet, Ayoung Kim, and Payal Kapadia to take center stage. The project utilizes natural light to soften the studio environments, creating an intimate dialogue between the artist and their craft. From the lush botanical sketches surrounding Urbano to the surreal, cinematic digital fragments of Kim’s work, the imagery remains cohesive through its restrained typography and balanced layout. By integrating live-action techniques alongside traditional portraiture, the campaign reflects a sophisticated visual language that is synonymous with the brand's heritage. This collaboration serves as an evocative exploration of creative evolution, where the tactile textures of oil paint and leather meet the sleek, futuristic aesthetics of modern cinema. Each frame functions as a nuanced study, ensuring that the focus remains firmly on the diverse artistic contributions celebrated by the prize, successfully positioning Chanel at the heart of the current cultural conversation.

Chanel · Chanel 25

Chanel · Bleu de Chanel

Chanel · 'Bleu De Chanel L’Exclusif' 2026 Ad Campaign

The latest campaign for Bleu de Chanel L’Exclusif masterfully leans into the codes of high-end fragrance marketing, delivering a visual narrative that is as brooding as it is sophisticated. Under the creative direction of Alfonso Cuarón, the project captures a sense of modern elegance that feels both grounded and aspirational. Featuring Jacob Elordi, the imagery shifts seamlessly from intimate portraiture set against blurred, monochromatic urban nightscapes to high-contrast sequences involving backlit marble, establishing a recurring visual lexicon of deep azure tones. By utilizing a mix of 35mm film aesthetics, low-key chiaroscuro lighting, and precise studio strobe setups, the creative team has crafted a series that bridges the gap between cinematic storytelling and commercial allure. The campaign successfully positions the iconic perfume bottle as the ultimate protagonist, with macro shots that emphasize the premium texture of the glass and gold accents against a moody, out-of-focus city backdrop. Every frame, whether it highlights the sharp tailoring of a suit or the organic patterns of a marble wall, feels intentional and restrained. This fragrance campaign avoids the noise of traditional advertising, opting instead for a deliberate, editorial approach that reinforces the brand's premium identity through tactile detail and a refined, consistent color palette that echoes the very essence of the scent itself.

Chanel · CHANEL Métiers d'art 2026 Collection ...

The CHANEL Métiers d'art 2026 Collection campaign serves as a sophisticated masterclass in urban juxtaposition, masterfully bridging the gap between high-fashion prestige and the gritty, raw texture of the New York City landscape. Under the sharp lens of photographer Chris Brooks, the collection leans into an editorial aesthetic that celebrates the house’s legendary craftsmanship by placing intricate, whimsical accessories against the backdrop of iconic city infrastructure. From a beaded poodle-adorned handbag perched atop a weathered public viewing scope to sequined flap bags resting in comic-book-filled newsstands, the imagery creates a narrative tension between the refined and the mundane. The project captures the essence of the Métiers d'art spirit through a diverse array of commercial photography techniques, ranging from macro shots that highlight the delicate enamel and pavé-set crystals of brooches to expansive, natural light frames that utilize the cinematic glow of the city skyline at night. By framing sculptural metallic bags and two-tone footwear against corrugated train cars, orange safety railings, and even hot dog carts, the visuals challenge traditional luxury tropes with a playful, conceptual edge. This collection does not merely present products; it curates an immersive, high-end fashion experience where the heritage of Chanel is reimagined through the vibrant, shifting lens of contemporary urban life.

Chanel · Métiers d’Art 2026 Ad Campaign

The Chanel Métiers d’Art 2026 ad campaign masterfully bridges the gap between high-fashion couture and the gritty, lived-in reality of an urban landscape. Under the creative direction of Matthieu Blazy, the campaign adopts a cinematic, lifestyle-focused narrative that feels both aspirational and deeply rooted in the pulse of the city. Photographed by Craig McDean, the series utilizes natural light to emphasize the rich, tactile materiality of the collection—from vibrant sequined dresses and bold animal-print tweed suits to intricate fringed skirts. The models, including Anok Yai and Julia Nobis, are captured across a series of iconic metropolitan backdrops, ranging from vintage-style diners to the stark, metallic confines of a public subway carriage. By juxtaposing luxury leather handbags and signature slingback heels against utilitarian subway poles and wet city pavement, the work leans into an editorial minimalism that feels sophisticated yet spontaneous. With additional contributions from videographer Rahim Fortune and casting directors Anita Bitton and Lorenzo Rotondo, the imagery feels like a series of candid, live-action stills. Each frame oscillates between the glamour of the atelier and the everyday rhythm of urban life, creating a compelling, textured world that celebrates the craftsmanship inherent in the Métiers d’Art tradition while remaining decisively contemporary and anchored in a cinematic, street-style aesthetic.