Coperni

Coperni · Coperni C+

Coperni · Coperni SS26 Backstage

Captured in the raw, candid moments of the Coperni SS26 backstage, this series of portraits offers an intimate look at the luxury fashion house’s latest collection. Through the lens of photographer Zoë Joubert, the project channels a spirit of editorial minimalism, where the focus remains strictly on the structural integrity of the garments and the precise geometry of the accessories. Under the creative direction of Charles Levai and Kevin Tekinel, the imagery leans into a monochromatic palette, allowing the sharp tailoring—from high-collared jumpsuits to experimental denim—to take center stage. The execution relies heavily on both studio strobe and natural light, crafting a clean, bright environment that emphasizes the sleekness of the season. Featuring talent such as Anok Yai, the visuals are elevated by a cohesive aesthetic defined by Duffy’s slicked-back hair styling and the refined polish of Pat McGrath’s makeup. Each frame highlights the brand's penchant for futuristic utility, perfectly complemented by the statement metallic jewelry that anchors the collection's identity. By stripping away the noise of the runway, these portraits highlight the interplay between soft fabric textures and hard, polished silver accents, resulting in a series that feels both contemporary and timelessly curated. The resulting work stands as a testament to the collaborative vision behind the collection, where every detail, from the wet-look hair to the deliberate posing, is crafted to resonate with the modern luxury consumer.

Coperni · Fall 2023 Ad Campaign

For its Fall 2023 ad campaign, Coperni pushes the boundaries of luxury fashion houses by weaving a provocative, surrealist narrative titled The Wolf and the Lamb, a generated polymorphic story. Under the guidance of creative directors Sébastien Meyer and Arnaud Vaillant, the project masterfully blurs the line between the organic and the synthetic. Featuring model Lila Grace Moss, the campaign places the human form against a series of stark, high-contrast landscapes—ranging from volcanic rock formations to ethereal, minimalist 3D-rendered environments. The visual language centers on the uneasy yet poetic interaction between the protagonist and a sleek, robotic quadruped, utilizing a sophisticated blend of cinematic live-action technique and cutting-edge 3D render CGI. By integrating AI-driven scripts and motion capture, the team creates a futuristic aesthetic that feels both hauntingly grounded and entirely detached from reality. Stylist Helena Tejedor ensures the fashion remains sharp and contemporary, providing a dark, minimalist counterbalance to the glossy, mechanical perfection of the robotic figures. This collaboration, bolstered by the creative consulting of Kevin Tekinel and Charles Levai, effectively positions Coperni at the vanguard of digital storytelling. The result is a seamless fusion of traditional editorial sensibilities and modern technological innovation, manifesting a visionary, genre-defying experience that challenges our perceptions of connectivity in an increasingly artificial world.

Coperni · Winter 2023 Ad Campaign

The Coperni Winter 2023 ad campaign masterfully leans into the juxtaposition of high-end luxury fashion and whimsical narrative, creating an unforgettable visual lexicon that feels both curated and delightfully absurd. Under the vision of creative directors Sébastien Meyer and Arnaud Vaillant, alongside creative leads Charles Levai and Kevin Tekinel, the campaign moves beyond traditional product photography to place iconic accessories—the structured leather handbags, metallic footwear, and minimalist belts—in a surreal, feline-inhabited landscape. Photographer Charly Gosp captures these interactions with precision, utilizing studio strobe techniques to highlight the tactile contrast between the glossy finish of luxury hardware and the soft, organic texture of the various kittens featured throughout the series. Set designer Mathilde Vallantin Dulac constructs a world of artificial snow and miniature, staged tableaux that frame these commercial scenes with a deliberate, editorial minimalism. Whether a kitten is peering out from a matte red boot or inspecting a laundry line of miniature garments, the campaign treats the accessories as centerpieces within a playful, story-driven environment. By marrying the brand’s avant-garde identity with an approachable, lighthearted aesthetic, the imagery avoids the coldness often associated with luxury fashion houses, instead opting for a cinematic approach that invites the viewer to linger on every detail, from the crisp brand typography to the carefully arranged, snowy studio backdrop.

Coperni · Spring 2024 Ad Campaign

For the Spring 2024 ad campaign, Coperni explores the intersection of high fashion and sonic architecture, curating a visual language that feels as precise as it is surreal. Under the creative direction of Sébastien Meyer, alongside Kevin Tekinel and Charles Levai, the brand leans into an industrial, modernist aesthetic by placing models within the rigid, repeating geometry of anechoic chambers and sound-dampening foam panels. Photographer Karim Sadli captures this environment through a mix of crisp studio strobe lighting and natural light, emphasizing the interplay between organic human form and the stark, synthetic surroundings. The campaign channels a sense of editorial minimalism, where the focus remains steadfastly on the sculptural quality of the garments and the metallic finish of the accessories, including standout items like a gold French horn and a digital-inspired circular handbag. Stylist Helena Tejedor complements these silhouettes with a sleek, polished approach to fashion, while hair by Stephane Lancien and makeup by Christelle Cocquet refine the look, ensuring each portrait remains sharp and intentional. Through clever use of macro techniques and chiaroscuro lighting, the imagery transcends traditional commercial photography, instead offering a meditation on form, texture, and the relationship between luxury fashion houses and the spaces they inhabit. The resulting narrative is one of calculated equilibrium, masterfully balancing the softness of the human subject against the cold, architectural perfection of the staging.

Coperni · Holiday 2024 Ad Campaign

For their Holiday 2024 ad campaign, Coperni pivots from the traditional polished fashion editorial, instead leaning into an intimate, canine-centric narrative that feels both subversive and undeniably festive. Under the creative direction of Sébastien Meyer, Arnaud Vaillant, Kevin Tekinel, and Charles Levai, the luxury fashion house captures a series of character-driven portraits that bridge the gap between high-end accessories and the warmth of domestic holiday life. With direction from Studio L’Etiquette and production by Division Global, the campaign employs a cinematic quality—utilizing natural light, shallow depth of field, and the soft, organic texture of analogue film—to frame an eclectic cast of dogs, including Pippa, Tupac, Harry, Neo, and Prosper. The integration of 35mm film aesthetics and deliberate typography creates a cohesive visual identity where designer handbags and sleek footwear share the spotlight with playful, four-legged companions. Set design by 5inq Studio provides the grounding for this lifestyle-oriented approach, transforming the classic fireplace-and-gift-box trope into a sophisticated, editorial playground. By eschewing conventional human-centric advertising, the campaign reads as an authentic, tongue-in-cheek celebration of the season, ensuring that the Coperni brand remains top-of-mind while simultaneously delivering a narrative that feels refreshingly grounded. The result is a series of images that feel like quiet, personal snapshots rather than staged advertisements, perfectly capturing the spirit of a bitchin holiday season.

Coperni · Coperni Summer 2024 Collection

Coperni · Coperni Resort 2025 Lookbook

Coperni · Coperni F/W 2025 Campaign

Coperni · Coperni Summer 2025 Campaign

Coperni · Coperni S/S 25 Disneyland

Coperni · Coperni Pre-Fall 2025