Self-Portrait

Self-Portrait · Self-Portrait Spring 2026 Lookbook

Self-Portrait · Portraits Of Irina 2025 Campaign

Self-Portrait · AW26 BTS

Captured with an eye for stark sophistication, the Self-Portrait AW26 BTS series pulls back the curtain on the luxury fashion house’s latest collection. Through the lens of photographer Marek Chorzepa, the imagery transcends standard documentation, offering an intimate yet polished perspective on the brand's signature interplay between structure and softness. The editorial photography leans into a clean, minimalist studio environment, where the deliberate use of natural light serves to emphasize the tactile contrast between delicate lace, structured wool, and sleek leather. By utilizing both high-key studio strobe lighting and soft, diffuse natural light, the project achieves a contemporary aesthetic that feels both raw and refined. The visual narrative centers on the juxtaposition of high-fashion silhouettes—such as voluminous midi skirts and sharp, double-breasted blazers—against textured, draped backdrops. Accessories like oversized shield sunglasses and intricate floral statement earrings anchor the looks, grounding the ethereal garments in a wearable, modern reality. These lifestyle portraits capture the fleeting, high-energy essence of a backstage fashion event while maintaining a disciplined focus on fabric quality and tailoring. The resulting imagery is a masterclass in editorial minimalism, demonstrating how intentional lighting and composition can elevate BTS content into a compelling brand statement that remains perfectly aligned with the elevated, feminine identity of Self-Portrait.

Self-Portrait · Sunlit Occasions Summer 2026 Lookbook

For the Sunlit Occasions Summer 2026 collection, luxury fashion house Self-Portrait leans into a classic, romantic aesthetic that effortlessly bridges the gap between heritage and modern sensibility. This lookbook campaign features model Tinka Carleton-Smith as the sole protagonist, moving through a series of evocative, sun-drenched indoor and outdoor spaces that feel both intimate and grand. Across the editorial imagery, the interplay of light and texture remains central to the visual narrative, with a consistent application of natural light that softens the intricate lace and bold polka dot patterns defining the collection. The project utilizes a sophisticated, editorial approach, capturing the garments against antique vanities, stone fountains, and fresco-adorned walls to ground the high-fashion designs in an atmosphere of timeless elegance. By blending the polished precision of professional fashion photography with a distinctively nostalgic quality—notably highlighted by the use of analogue / film techniques in key portraits—the collection presents a cohesive, artistic vision. Whether reclining on cream-colored bedding or standing amidst classical sculptures, the imagery maintains a balanced, focused composition that champions the delicate craftsmanship of the dresses. The result is a refined lookbook that reads as an intimate portrait of grace, perfectly capturing the season's romantic mood through a lens of curated, elevated minimalism.

Self-Portrait · Pre-Fall 2023 Ad Campaign

For its Pre-Fall 2023 ad campaign, luxury fashion house Self-Portrait leans into a stark, industrial minimalism that acts as a quiet foil to its signature ornate textures. Captured by photographer Marco van Rijt, the campaign trades the polished traditional studio for the raw concrete of an urban parking garage, creating a compelling dialogue between the high-end garments and their utilitarian environment. Throughout the series, model Martina Boaretto Giuliano moves through these monochromatic spaces, her presence grounded by a neutral, introspective gaze that emphasizes the collection's wearable sophistication. The styling, curated by Rikke Wackerhausen, expertly balances the brand's penchant for embellished detail—ranging from shimmering sequins and metallic rhinestones to delicate feather trims—against more casual, everyday silhouettes like denim and cargo trousers. This editorial approach relies heavily on soft, natural light, which is essential for highlighting the intricate materiality of the dresses and separates while ensuring the imagery remains grounded and authentic. By utilizing diffused lighting and clean, architectural lines, the campaign achieves a polished, contemporary editorial aesthetic that elevates the commercial appeal of the garments. The result is a cohesive visual narrative where the grit of the modern landscape is reimagined as the ultimate stage for refined, textured luxury, successfully grounding Self-Portrait in an aesthetic that is as tactile as it is visually arresting.

Self-Portrait · Fall 2023 Ad Campaign

For the Self-Portrait Fall 2023 ad campaign, creative director Han Chong and art director Ed Quarmby masterfully synthesize architectural precision with a touch of the surreal. Shot by photographer Tyrone Lebon, the campaign features Gigi Hadid as the central muse, effortlessly bridging the gap between high-fashion editorial and accessible commercial appeal. The visuals rely heavily on the interplay of natural light to illuminate the tactile qualities of the collection, from shimmering gold sequins and crystalline accessories to the rich, textured weaves of signature tweed sets. Set against the understated elegance of classic Parisian balconies and neutral-toned paneled interiors, the imagery maintains a sophisticated, minimalist foundation that allows the garments to take center stage. To elevate the narrative, the production incorporates whimsical VFX elements, where ethereal butterflies and moths appear to dance around the subject, infusing a sense of dreamlike wonder into the static frames. With styling by Marie Chaix, supported by the deliberate hair artistry of Soichi Inagaki and subtle makeup by Sam Visser, the project successfully leans into a cinematic aesthetic. By balancing bold, vibrant color palettes against stark stone facades, the campaign achieves a polished, contemporary resonance that captures the romanticism of the brand while anchoring its luxury fashion house identity in a grounded, authentic environment.

Self-Portrait · 'At Home, With Self-Portrait' Fall 2023 Ad Campaign

For the Fall 2023 campaign, Self-Portrait masterfully shifts the lens of luxury fashion away from the cold, clinical studio and directly into the heart of the domestic sphere. Creative Director Han Chong, working alongside Art Director Christopher Simmonds, orchestrates a narrative that feels both intimate and elevated, featuring Emily Ratajkowski as the central figure within a bustling, lived-in kitchen. The campaign leans into a relatable, lifestyle-driven aesthetic that contrasts high-fashion pieces, such as vibrant green tweed and crystal-embellished denim, against the authentic chaos of family life. Captured by photographer Nick Waplington, the imagery utilizes soft natural light to ground the collection in a warm, cinematic reality that feels entirely accessible yet distinctly editorial. Stylist Emilie Kareh balances the intricate textures of the clothing with the simplicity of the home setting, while the subtle, polished grooming provided by Shon Ju and Lauren Parsons ensures the high-fashion intent remains sharp amidst the candid snapshots of childhood play. By grounding the brand in this commercial, everyday vernacular, the project recontextualizes luxury as something meant to be worn, moved in, and lived within. Through this clever juxtaposition, the campaign successfully elevates the everyday, proving that the boundary between elevated design and domestic comfort is much more fluid than traditional high-end fashion narratives typically suggest, ultimately inviting the viewer to engage with the clothing on a deeply human level.

Self-Portrait · Resort 2024 Ad Campaign

For the Self-Portrait Resort 2024 campaign, creative director Han Chong and art director Ed Quarmby cultivate an aesthetic that is as enigmatic as it is elegant. Through the lens of photographer Tyrone Lebon, the series captures supermodel Gigi Hadid in a collection of moody, atmospheric environments that channel a distinctly cinematic quality. The imagery relies on low-key chiaroscuro lighting and a cool, blue-tinted haze to soften the edges of the brand’s signature embellished pieces, from sequined corset tops to iridescent tweed sets. By balancing the high-octane sparkle of crystal-encrusted necklines against dark, plush velvet interiors, the visuals lean into a polished editorial minimalism that feels both intimate and grand. Stylist Maris Chaix expertly pairs these statement garments with raw denim and structured silhouettes, while hair by Soichi Inagaki and luminous, natural makeup by Sam Visser keep the focus grounded on Hadid's striking portraiture. This fashion campaign operates at the intersection of luxury and lived-in comfort, utilizing soft natural light and deliberate blur to evoke a dreamlike state. The result is a sophisticated narrative where the grit of a dark, hazy studio setting meets the refined glamour of modern couture, positioning the collection as a versatile essential for the upcoming season.

Self-Portrait · 'Lunar New Year' 2024 Ad Campaign

For the Self-Portrait Lunar New Year 2024 campaign, creative director Han Chong orchestrates a sophisticated visual narrative that masterfully balances traditional cultural motifs with the brand’s signature contemporary flair. Captured by photographer Leslie Zhang, the project leans into a rich, monochromatic red aesthetic that serves as a bold foundation for an exploration of festive elegance within the luxury fashion sector. The imagery, which spans intimate studio portraiture to cinematic lifestyle compositions, creates a sense of celebratory warmth that feels both curated and deeply personal. Featuring a cast of notable talent including Carina Lau, Ling Tan, He Zhi, Ji Shuyan, and Ding Yi, the campaign utilizes a diverse range of high-fashion textures—from sequined tweed jackets and delicate lace dresses to prominent feather-trimmed cuffs—to emphasize the intricate craftsmanship central to the Self-Portrait identity. The integration of traditional dining elements, such as ceramic tea sets and ornate paper-cut decorations, provides an authentic backdrop for the collection. Through a blend of commercial precision and artistic sensibility, the team employs studio strobe lighting to sharpen the editorial focus on hardware and accessory details, while natural light setups invite a softer, more intimate quality. This series successfully repositions seasonal storytelling by elevating the celebratory atmosphere with sharp, editorial minimalism and a refined, modern perspective on heritage dressing.

Self-Portrait · Pre-Fall 2024 Ad Campaign

For its Pre-Fall 2024 ad campaign, Self-Portrait masterfully leans into an aesthetic of refined, understated elegance that bridges the gap between commercial appeal and editorial polish. Starring global icon Jisoo, the campaign captures a sophisticated narrative of contemporary luxury, utilizing a series of controlled, minimalist compositions to keep the focus firmly on the collection's architectural silhouettes and intricate fabrications. Under the creative direction of Han Chong, who also led the styling, the visuals harmonize structure and softness, ranging from the rigid, gold-embellished straps of a black mini dress to the delicate, sprawling lace patterns of a signature midi. Photographer Yoon JiYong employs a mix of studio strobe lighting and soft natural light to emphasize the rich texture of denim and the refined drape of each garment. With art direction by Gee Run, the production moves between sparse, off-white studio backdrops and warm-toned wood-paneled settings in Seoul, creating a balanced visual identity that feels both grounded and aspirational. Hair by Lee Seon Young and makeup by Lee Mi Young complete the look, maintaining a polished, neutral aesthetic that allows the fashion to take center stage. By focusing on classic portraiture and deliberate, balanced framing, the project successfully elevates the Self-Portrait brand, reinforcing its position within the fashion industry as a purveyor of modern, high-end design that remains inherently wearable and timeless.

Self-Portrait · 'Miss Self-Portrait' 2024 Ad Campaign

Stepping onto the stage with a wink and a nod to retro pageantry, the Miss Self-Portrait 2024 campaign captures the intersection of high-fashion aspiration and kitschy nostalgia. Creative Director Han Chong orchestrates a deliberate pivot from standard luxury fashion house tropes, opting instead for a narrative that feels both camp and meticulously curated. Featuring Emily Ratajkowski alongside a vibrant ensemble cast, the visuals utilize a blend of studio strobe and natural light to emphasize the intricate textures of crystal-embellished gowns and coordinated knit sets. With set design by Lauren Nikrooz, the project transforms a stage into a gilded, star-studded arena, complete with ornate carpets and vintage microphones. This editorial approach transcends traditional commercial photography, favoring a playful, character-driven aesthetic that leans into the spectacle of the beauty pageant world. The styling, elevated by the precise work of Alex Harrington, ensures that each look remains grounded in Self-Portrait’s signature femininity while embracing the theatricality of the scene. Through this live-action technique, the campaign channels a sense of joyful excess that feels refreshing in the current luxury landscape. The result is a cohesive, high-energy storytelling experience that feels as much like a curated cinematic moment as it does a celebration of sophisticated evening wear, successfully positioning the brand at the forefront of contemporary editorial fashion marketing.

Self-Portrait · Residency by Christopher Kane Holiday 2024 Ad Campaign

The Holiday 2024 ad campaign for Residency by Christopher Kane and Self-Portrait represents a striking intersection of high-fashion editorial storytelling and intimate lifestyle photography. By bridging the distinct design sensibilities of Self-Portrait creative director Han Chong and collaborator Christopher Kane, the project explores the friction between structured, avant-garde silhouettes and the relaxed, tactile nature of a holiday dinner gathering. The campaign, captured with a blend of direct flash, studio strobe, and cinematic lighting techniques, moves fluidly between sterile, minimalist interiors and dimly lit, moody dining settings. This visual duality highlights the intricate lace detailing and metallic accents of the collection while maintaining a sense of sophisticated mystery. The execution relies heavily on intentional composition, featuring a diverse cast of models who move through the scenes with a mix of staged surrealism and spontaneous interaction, all overseen by art director Christopher Simmonds. Through the lens of photographer Larissa Hofmann, the campaign channels a refined yet playful atmosphere that elevates typical commercial tropes into a cohesive fashion narrative. By utilizing live-action techniques to emphasize the raw textures of the garments against stark white environments, the collaborative project successfully frames its luxury fashion houses as purveyors of both modern elegance and theatrical social performance, resulting in a polished, highly stylized vision for the festive season.