Hermes
Featured Hermes projects
This week's top Hermes projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hermes · Astonishing Orange
The latest campaign for Hermes, titled Astonishing Orange, serves as a masterclass in modern luxury fashion house storytelling by bridging the gap between high-concept editorial aesthetics and raw urban grit. Through a sophisticated live-action technique, the project weaves together disparate threads of movement and mystery, juxtaposing the elegance of a woman in a belted coat against the rugged, enigmatic presence of a horse guided through thick, atmospheric smoke. This editorial vision relies heavily on cinematic framing and high-contrast lighting to elevate the tactile quality of the garments, making every stitch and textile texture feel deliberate and vital. The work moves beyond traditional catalog presentation, utilizing slow motion to linger on the rhythmic cadence of the subjects, effectively transforming the urban landscape into a curated runway. William McVay lends his expertise in post-production and visual effects to ensure that the transition between neutral stone settings and the hazy, dreamlike city scenes remains seamless. By eschewing typical fashion tropes in favor of a moody, narrative-driven structure, the film carves out a distinct identity that feels both timeless and boundary-pushing. The resulting imagery is not merely an exhibition of seasonal attire but a calculated exercise in mood and composition that captures the sophisticated, elusive spirit intrinsic to the heritage of the Hermes brand.
Project Hermes · Hermès RTW MEN F/W 26 CAMPAIGN
Hermès continues to redefine the architectural boundaries of luxury fashion with its latest Ready-to-Wear Men Fall/Winter 2026 campaign. Moving away from traditional outdoor lookbooks, the brand leans into a sophisticated studio-based narrative that prioritizes graphic precision and material depth. Photographed by Bruno Staub, the campaign utilizes high-end studio strobe lighting to emphasize the intricate textures of charcoal pinstripe wools, supple leather, and heavy shearling linings. The imagery feels distinctively modern, employing a calculated collage technique that fragments the subjects into layered, cut-out silhouettes against muted blue or cloudy sky backdrops. By placing models like Tammo Rahming, Tass Sarr, Junseo Kim, and Dugyeong Kim within these constructed, abstract compositions, the work achieves a cinematic quality that elevates standard commercial editorial fashion photography into an artistic study of proportion. The styling remains characteristically Hermès: minimalist yet layered, favoring clean lines and subtle metallic accessories that anchor the fluid, wide-leg silhouettes. Every frame serves as a testament to the brand's commitment to tailoring, with the live-action technique and varied portrait crops ensuring the focus remains squarely on the tactile reality of the garments. This collection does not just present clothing; it invites the viewer to inspect the craft of the house through a contemporary, sculptural lens that feels both timeless and aggressively forward-thinking in its execution.
Project Hermes · Hermès S/S 27 Men's Lookbook
For the Hermès S/S 27 Men's Lookbook, photographer Rodrigo Carmuega delivers a masterclass in editorial minimalism, stripping away the superfluous to place the house's storied craftsmanship front and center. Captured within the controlled environment of a studio, the collection leans into a sophisticated dialogue between light and shadow, utilizing studio strobe setups to emphasize the tactile reality of the garments. Whether it is the subtle sheen of layered leather coats, the precise contrast stitching on snap-front jackets, or the relaxed drape of high-waisted pleated trousers, every element is rendered with forensic clarity. The visual language here is decidedly deliberate, utilizing a low-key chiaroscuro aesthetic that grants each silhouette a sculptural weight. Working with models Alejandro Albaladejo Diaz, Samuel Elie, and Tammo Rahming, Carmuega establishes a restrained, rhythmic flow that prioritizes the sartorial nuance of the tailoring over fleeting trends. By anchoring these looks against a stark, immersive black void, the imagery avoids distraction, allowing the intricate embroidery, tonal layering, and refined fabric choices to resonate as the primary narrative. This project reflects the core tenets of contemporary luxury fashion houses, eschewing maximalism for an elegant, understated confidence that feels both timeless and distinctly grounded in the modern Hermès identity, proving that the most profound impact often comes from the most disciplined creative choices.
Project Hermes · At the Hermes show
Captured through the evocative lens of photographer Max Farago, the At the Hermes show project translates the storied heritage of luxury fashion houses into a series of striking, contemporary visuals. Under the guiding creative direction of Charles Levai and Kevin Tekinel, this fashion campaign leans into a sophisticated aesthetic that balances structural precision with the ethereal quality of the golden hour. The collection finds its rhythm against minimalist architectural backdrops, where clean, cylindrical pillars and sleek railings provide a stark, deliberate contrast to the fluid, high-end garments. Fashion editor and stylist Max Pearmain curates a look that emphasizes sharp tailoring and tactile material narratives, from buttery leather jackets to structured satin dresses, each piece brought to life by models such as Karen Elson and Awar Odhiang. With meticulous hair styling by Anthony Turner and polished artistry by makeup artist Gregoris Pyrpylis, the imagery captures an editorial minimalism that feels both timeless and grounded. The deliberate use of natural light, occasionally punctuated by subtle studio strobe techniques, creates a cinematic warmth that envelops the subjects as the sky transitions into a soft twilight glow. This body of work serves as a masterclass in portraiture, masterfully documenting the intersection of modern design and the classic, refined codes that define the Hermes legacy.
Project Hermes · At the Hermes show
At the Hermes show captures the intersection of architectural rigor and fluid movement, positioning the storied luxury fashion house within an expansive, naturalistic landscape. Through a series of evocative portraits, this fashion campaign leans into a sophisticated editorial minimalism, using the soft, fleeting transition of the golden hour to highlight the tactile quality of premium textiles. Photographer Max Farago masterfully utilizes natural light to emphasize the crisp lines of tailored leather jackets and the lustrous, satin-finish surfaces of signature dresses. Under the creative direction of Charles Levai and Kevin Tekinel, the imagery eschews traditional runway spectacle in favor of a quiet, outdoor setting that favors structural simplicity. Models including Awar Odhiang, Betsy Gaghan, Frauke Nijs, and Karen Elson become part of the scenery, their monochromatic outfits reflecting the warm, hazy tones of the dusk sky. The collaboration is further refined by the precise fashion styling of Max Pearmain, while hair stylist Anthony Turner and makeup artist Gregoris Pyrpylis provide a polished, understated finish that allows the interplay of fabric and light to take center stage. By blending lifestyle reportage with high-end portraiture, the project creates a narrative of effortless luxury where the environment serves as an extension of the wardrobe, grounded by clean architectural motifs and a cohesive, sun-drenched palette that speaks to the timeless essence of the Hermes aesthetic.
Project Hermes · HERMÈS BEAUTÉ 2026
In the latest campaign for Hermès Beauté 2026, the intersection of luxury jewellery and high-end fashion is captured with a distinct sense of understated elegance. Photographer Agnes Lloyd-Platt brings a signature precision to this series, leaning into a refined editorial minimalism that allows the craftsmanship of the pieces to serve as the narrative anchor. By utilizing a deliberate blend of studio strobe and natural light, the imagery creates a clean, architectural quality that perfectly complements the house's heritage. The project features model Yoonmi Sun, whose presence provides a graceful, composed focal point against the muted, neutral-toned backgrounds that have become synonymous with the brand's aesthetic. Fashion editor and stylist Laetitia Leporcq coordinates the visual harmony between the jewellery and the textures of the apparel, ensuring that every detail—from the metallic lustre of a silver padlock bracelet to the subtle sparkle of a diamond ring—remains in perfect equilibrium. Makeup artist Gregoris Pyrpylis complements this portraiture through a natural aesthetic that prioritizes clarity and texture over artifice. This commercial work reads as a sophisticated masterclass in restraint, stripping away unnecessary noise to focus entirely on the interplay between light, form, and personal adornment, ultimately reinforcing the timeless allure central to the Hermès identity through an expertly polished studio lens.
Project Hermes · Hermès Leather Good Product Push Dig ...
In the latest campaign for Hermès, photographer Ilaria Orsini masterfully captures the intersection of structural precision and timeless elegance, placing the house's signature leather goods at the center of a sophisticated visual narrative. Eschewing the noise of busy backdrops, Orsini employs a rigorous studio strobe technique to illuminate the architectural integrity of both the apparel and the accessories. The imagery centers on model Nyakong Chan, whose deliberate, minimalist presence allows the craftsmanship of the leather crossbody and shoulder bags to command attention. By leaning into a monochrome palette and editorial minimalism, the campaign emphasizes the clean, sharp lines that have long defined the Hermès aesthetic within the luxury fashion sector. Each frame functions as a refined portrait where the product is treated as a core element of the silhouette rather than a mere accessory. Through a careful orchestration of soft, even lighting and controlled studio settings, the collaboration creates a high-end, lifestyle-focused aesthetic that feels both contemporary and grounded in tradition. This project successfully distills the essence of the brand, inviting the viewer to appreciate the texture, quality, and functional design inherent in every stitch. The result is a series of portraits that feel intimate yet undeniably iconic, reaffirming the house’s standing at the pinnacle of modern luxury while showcasing the versatility of its most coveted leather collections.
Project Hermes · Edito S/S 26
Hermes continues its tradition of impeccable refinement with Edito S/S 26, a fashion editorial campaign that serves as a masterclass in minimalist composition and sophisticated color blocking. Through the lens of photographer Denis Boulze, the collection is brought to life via a series of highly stylized portraits that balance structured tailoring with an almost playful, conceptual undertone. The project leans heavily into editorial minimalism, utilizing clean, neutral beige backdrops and warm wood paneling to ensure the vibrant palette of terracotta, turquoise, and deep plum remains the focal point. Fashion editor Anita Szymczak orchestrates a complex layering of textures—from supple leather and silk scarves to rigid knitwear—that elevates the visual narrative beyond traditional product display. With the precise support of hair stylist Diego Da Silva and makeup artist Tiziana Raimondo, each frame feels intentionally curated, whether capturing a model in an athletic, high-speed freeze frame or a static, symmetrical pose. The inclusion of elemental shapes, such as smooth spherical props, adds a surrealist tension that prevents the images from feeling purely commercial. By blending natural light with controlled studio strobe techniques, the team creates a luminous, polished aesthetic that feels quintessentially Hermes. This project is a testament to the power of deliberate art direction, where every detail, from the fringe of a scarf to the placement of a metallic accessory, contributes to a cohesive, high-end fashion experience.
Project Hermes · Le monde d'Hermès 88
Le monde d'Hermès 88 captures the quiet intersection of luxury fashion and the organic world, distilling the storied essence of the house into a singular, composed moment. The project centers on a striking portrait of model Mar G, who appears in a cream-colored collared shirt paired with a structured, sleeveless leather vest in a warm, earthy tone. By focusing on the intimate, tactile act of peeling an orange, photographers Philippine Chaumont and Agathe Zaerpour anchor the editorial in a human-centric narrative that feels both grounded and elevated. The aesthetic leans into a refined lifestyle approach, utilizing soft natural light to emphasize the rich textures of the leather attire against a blurred, indistinct backdrop. A key compositional choice involves an inset frame displaying a flock of flamingos in flight, a deliberate stylistic inclusion that juxtaposes the precision of high fashion portraiture with the raw, rhythmic patterns of the natural world. Styled by fashion editor Max Pearmain, the work achieves a balanced tension between the curated luxury industry landscape and spontaneous motion. This sophisticated visual language suggests a meditative pace, inviting the viewer to pause within the pages of the publication. The result is a seamless synthesis of identity and environment, demonstrating how editorial minimalism can effectively translate complex brand storytelling into a clear, cohesive, and visually arresting message.
Project Hermes · Rouge Hermès 2026 Campaign
The Rouge Hermès 2026 campaign marks a sophisticated evolution in the cosmetics sector, blending the house’s storied heritage with a sharp, contemporary edge. Captured through the lens of photographer Karim Sadli, this beauty campaign masterfully navigates the intersection of luxury craftsmanship and modern editorial minimalism. By utilizing precise studio strobe lighting, the imagery emphasizes the visceral contrast between the deep, rich textures of leather garments and the vivid, matte finish of the signature fuchsia-red lipstick. Under the precise creative direction of Gregoris Pyrpylis, the campaign avoids the clutter of traditional advertisements, instead leaning into a cinematic purity that centers on the product itself. The intentional placement of the iconic orange packaging acts as a rhythmic anchor, while models Amar Akway, Haojie Qi, and Penelope Ternes bring a striking, multi-faceted humanity to the frame. The collaboration between fashion director Elodie David Touboul and the broader styling team ensures that every element, from the deliberate posture to the meticulously composed floating product vessels, feels intentional and high-end. This project serves as a masterclass in how to elevate beauty portraiture, proving that when the technical execution of light and composition is this refined, the brand identity does not just sit alongside the product—it defines the entire visual experience for the consumer.
Project Hermes · Watches and Wonders Geneva 2026
For the Watches and Wonders Geneva 2026 campaign, Hermès distills the essence of time into a series of frames that feel both expansive and intensely personal. Captured by photographer Vincent van de Wijngaard, the imagery moves away from traditional product-focused advertising, instead choosing to anchor the brand within a profound, atmospheric narrative. Fashion director Imruh Asha curates a look that emphasizes quiet luxury, perfectly embodied by model Daniel Pelofe as he navigates a series of contemplative, interior-to-exterior landscapes. These visuals lean into a cinematic aesthetic that prioritizes mood over explicit detail. Through a masterful application of high-key lighting and natural light, the campaign transforms the act of wearing a timepiece into a moment of human reflection. One particularly striking shot features Pelofe silhouetted against a golden, mountainous horizon, where the flare of the setting sun creates a powerful, high-contrast composition that centers on the relationship between the wearer and his environment. By utilizing low-key techniques and minimalist interior settings, the project successfully bridges the gap between the precision of horology and the raw, unhurried pace of the natural world. This lifestyle-driven approach positions the collection not merely as jewelry, but as an integral element of a thoughtful, well-lived life, inviting the viewer to slow down and appreciate the intersection of form, light, and duration.
Project Hermes · Hermes SOIE 2026 campaign-TIME FOR SILK
For the Hermes SOIE 2026 campaign, titled TIME FOR SILK, the iconic luxury fashion house turns its lens toward the intersection of refined heritage and modern urban living. Photographed by Misha Taylor, the series masterfully navigates a landscape of editorial minimalism, placing high-end silk accessories at the center of everyday narratives. Styling by Anita Szymczak leans into a grounded, effortless aesthetic, where patterned neckerchiefs and scarves are paired with casual layers, elevating the mundane act of reading a newspaper or walking through city streets into a sophisticated study of style. The use of soft natural light throughout the campaign serves to accentuate the tactile qualities of the silk, casting a warm glow on both the intricate prints and the architectural textures of the urban backdrops. With model Xu Meen anchoring the visuals, the imagery reads as a contemporary love letter to the versatility of Hermes craftsmanship. By blending lifestyle reportage with high-fashion portrait techniques, the campaign captures a sense of lived-in luxury, proving that the house's most storied accessories are inherently suited for the rhythmic pulse of daily life. The result is a cohesive and visually arresting narrative that balances the grand tradition of a global fashion house with a refreshing, candid approach to commercial photography.
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