Home
·Projects
·ASICS
·2026
·Asics x Griff

Singer Griff reclining on a studio floor wearing white lace tights, a black cropped top, and black sneakers with long ribbon laces.

Close-up of legs wearing black sneakers with white ribbons, black socks, and white shorts against wooden paneled wall.

Musician Griff poses on a wooden floor wearing black ASICS sneakers, a black top, and floating white ribbons.

Low-angle shot of a person wearing black ASICS sneakers with white laces, black sheer socks, and a white dress with trailing ribbons.

Top-down view of black and grey ASICS sneakers with white laces placed on a light wood surface.

Griff poses dynamically on one leg wearing a black cropped top, white ribbon skirt, lace tights, and black ASICS sneakers in a studio.

Singer Griff posing dynamically in a black top and white skirt with black ASICS sneakers surrounded by floating white ribbons.

Model kneeling on a wood floor in a modern paneled room with a flowing white ribbon swirling in the foreground.

Overhead view of legs wearing black ASICS sneakers with oversized white ribbon bow laces and sheer black socks.

Close-up of legs wearing black ASICS sneakers with oversized white ribbon laces and sheer black striped socks against a white backdrop.

Singer Griff wearing ASICS sneakers, a black top, and a white skirt standing against wooden panel walls with a floating white ribbon.

Griff poses with a swirling white ribbon wearing a black crop top, white pleated skirt, and black Asics sneakers in a wood-paneled room.

ASICS Asics x Griff 2026

About

The Asics x Griff collaboration marks a compelling intersection of performance-driven sportswear and avant-garde fashion editorial. By stripping away the clutter of traditional athletic branding, the campaign leans into a sophisticated minimalist aesthetic that prioritizes texture and geometric tension. Through the lens of photographer William Arcand, the project transforms the technical silhouette of the Asics sneaker into a sculptural object, accented by oversized, flowing silk ribbons that introduce a sense of fluid movement against rigid, light-toned plywood architecture. Fashion editor and stylist Kamran Rajput crafts a silhouette that balances the raw, dark mesh of performance tops with the lightness of structural white skirts, creating a visual dialogue between athletic grit and high-fashion sensibility. This editorial narrative is brought to life through a series of dynamic, high-speed freeze motions and natural light captures that highlight the interplay between the human form and the environment. Set designer Phoebe Shakespeare anchors the imagery in clean, tactile spaces that emphasize the interplay of grain, textile, and light. With hair by Tomi Roppongi and makeup by Michelle Dacillo, the project maintains an editorial polish that avoids traditional commercial tropes, opting instead for a deliberate, stylized focus on the footwear's unique ribbon-laced design. The result is a coherent, high-key exploration of movement that feels both grounded in athletic history and elevated through a contemporary, art-focused lens.