ASICS
AW25 WOMEN’S NAGINO COLLECTION
Brand
Date
Jan 2026
Description
ASICS highlights its AW25 Women’s Nagino Collection through a commercial focused on movement and outdoor community fitness. The film traverses cityscapes and park environments, featuring a cast engaged in running, stretching, and recovery activities. Produced by Chisel, the commercial utilizes live-action techniques and natural light to showcase the apparel's muted color palette. The execution prioritizes a clean, warm aesthetic to emphasize the collection's integration into active daily life.
Style
Horizontal, Commercial, Warm, Clean
Industries
Sportswear
Color
Medium Grey
Navy
Sage
Background
Park
Context
TVC / TV Commercial
Associated creatives
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