ASICS: AW25 WOMEN’S NAGINO COLLECTION
Brand
Date
Jan 2026
Description
ASICS highlights its AW25 Women’s Nagino Collection through a commercial film showcasing a diverse group of athletes across various fitness disciplines. The production moves between urban environments and park settings, featuring sequences of running, stretching, and recovery. Produced by Chisel, the work employs a clean, live-action technique to capture the collection’s muted color palette. The execution prioritizes natural light, balancing structured city backdrops with open-air green spaces to frame the apparel in motion.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Medium Grey
Navy
Sage
Background
Park
Context
TVC / TV Commercial
Associated creatives
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