Mulberry

Mulberry · Holiday 2023 Accessories Campaign

For the Mulberry Holiday 2023 Accessories Campaign, photographer Esther Theaker masterfully bridges the gap between raw organic beauty and high-fashion polish. The project leans into an editorial aesthetic that celebrates the tactile quality of leather against the weathered surfaces of nature, juxtaposing structured handbag silhouettes against the wild, unruly textures of forest riverbanks and tall, swaying grasses. By employing a consistent natural light technique, the campaign achieves a serene, cinematic quality that feels both grounded and aspirational. Models Okay Kaya and Bibi Abdulkadir bring a dynamic, soulful presence to the frames, styled by Eliza Conlon in a wardrobe that ranges from vibrant, voluminous silks to sharp, minimalist bodices. This interplay of color—from deep burgundy and teal to striking orange and lime green—creates a visual rhythm that highlights the metallic clasps and precise craftsmanship of the accessories. Whether set against the backdrop of a quiet lake at golden hour or the stark contrast of a studio wall, the campaign successfully elevates the functional accessory into a statement piece. It is a sophisticated, minimalist exploration of the holiday season that prioritizes mood and atmosphere, ensuring the focus remains firmly on the enduring elegance of the Mulberry brand identity through a series of intimate, thoughtfully composed lifestyle portraits.

Mulberry · Holiday 2023 Ad Campaign

For its Holiday 2023 campaign, Mulberry leans into a vibrant, high-energy narrative that captures the festive season through a lens of exuberant spontaneity and refined luxury. Moving away from traditional, austere holiday tropes, the campaign features a dynamic cast—including iconic model Alek Wek—positioned within meticulously curated studio environments that pulse with eclectic color and playful texture. Under the creative direction of the brand, photographer Bunny Kinney masterfully blends editorial polish with a touch of surrealism, utilizing a mix of natural light and crisp studio strobe to highlight the tactile quality of the collection’s leather craftsmanship. The imagery channels a sophisticated yet whimsical aesthetic, where models interact with an array of props—from poker chips and playing cards to fishing rods and mistletoe—against a backdrop of teal velvet sofas and festively adorned trees. The project relies on a polished commercial sensibility to ground its creative choices, emphasizing the structural elegance of Mulberry handbags against daring, high-fashion silhouettes like metallic gowns and voluminous ruffled blouses. By integrating joyful group dynamics, candid childhood moments, and a bold, saturated color palette, the campaign breathes fresh personality into the heritage brand, successfully positioning its signature accessories as the quintessential staples for a season defined by connection, celebration, and modern elegance.

Mulberry · Spring 2024 Ad Campaign

For its Spring 2024 ad campaign, heritage fashion house Mulberry leans into an aesthetic of quiet confidence and refined minimalism. Orchestrated by creative directors Henrietta Gallina and Samuel McWilliams, the project serves as a masterclass in editorial portraiture, stripping away environmental noise to place the accessory at the center of the narrative. Photographer Esther Theaker captures the collection through a lens of intentional restraint, utilizing a blend of natural light and precision-engineered studio strobe setups to illuminate the supple textures of leather against a stark, off-white backdrop. The casting, curated by Ben Grimes and featuring models Celina Ralph, Guinevere van Seenus, and Ajok Daing, emphasizes a diverse, poised femininity that bridges the gap between classic luxury and contemporary ease. Stylist Isabelle Sayer complements these structured silhouettes with high-neck garments and vibrant, form-fitting knits, ensuring the vivid color palette of the clothing never distracts from the metallic hardware and architectural forms of the handbags themselves. With art direction by Maria Clara Tripier and set design by Danny Hyland, every element—from the soft, even lighting to the deliberate placement of typography—reinforces a commercial identity defined by clarity and sophisticated grace. This campaign is not merely a showcase of bags and accessories, but a cohesive visual statement on the power of understated elegance in modern fashion.

Mulberry · Fall 2024 Ad Campaign

For its Fall 2024 ad campaign, Mulberry masterfully captures the essence of refined British pastoralism, leaning into an aesthetic that feels both grounded and deeply atmospheric. Shot by photographer Guen Fiore, the campaign trades the polished sterility of the studio for the verdant, shifting textures of the English outdoors. Under the creative direction of Henrietta Gallina and Samuel McWilliams, alongside art director Maria Clara Tripier, the visuals embrace an organic fluidity, utilizing natural light to highlight the intricate details of the collection’s leather craftsmanship. Models Maggie Maurer, Barathy Akkan, and Tess McMillan embody a sense of candid movement and quiet introspection, seamlessly integrating the brand’s structured handbags into lush garden and riverbank settings. The work strikes a delicate balance between a commercial lifestyle aesthetic and a high-fashion editorial sensibility, with stylist Nell Kalonji pairing modern silhouettes and vibrant knits against the backdrop of mossy logs and rolling fields. By favoring the authentic warmth of natural light over forced artifice, the project allows the hardware and embossed leather finishes to serve as the narrative anchor. This campaign succeeds by centering human emotion within the landscape, creating a series of portraits that feel intimate, tactile, and effortlessly aligned with the brand's heritage, ultimately positioning the Mulberry accessory as an essential, lived-in companion to the season’s outdoor-inspired wardrobe.

Mulberry · 'A Return to Somerset' Spring 2025 Ad Campaign

For the Mulberry A Return to Somerset Spring 2025 ad campaign, the brand pivots toward its heritage roots by grounding high-fashion accessories within the raw, authentic landscape of its manufacturing origins. This fashion campaign, captured with precision by photographer Felix Cooper, finds an intriguing friction between polished leather goods and the utilitarian grit of an industrial facility. By placing models Erin O’Connor and Kesewa Aboah against a backdrop of assembly lines, production conveyor systems, and heavy metallic machinery, the imagery successfully bridges the gap between luxury craftsmanship and the tangible reality of the workshop floor. Stylist Harry Lambert elevates this juxtaposition through a clean, minimalist wardrobe that allows the intricate details of the grained leather, gold-tone hardware, and iconic embossed tree logos to command the frame. The series leans into a crisp, editorial minimalism, utilizing expansive natural light to emphasize the rich textures of the bags against the sterile, white-walled factory environment. Employing a thoughtful live-action technique, the photographs eschew overly stylized artifice in favor of a candid, atmospheric approach that feels both grounded and aspirational. This synthesis of modern luxury and industrial heritage provides a narrative depth that celebrates the provenance of the product, repositioning the iconic handbag as an essential, lived-in component of a sophisticated, contemporary wardrobe.

Mulberry · Spring 2026 Ad Campaign

Mulberry has unveiled its Spring 2026 ad campaign, a visually arrestive masterclass in storytelling that breathes new life into the luxury fashion landscape. By casting the incomparable Cynthia Erivo as the central figure, the project transcends traditional seasonal marketing, leaning into a surreal and cinematic atmosphere that feels both grounded and dreamlike. Photographer Tim Walker employs a sophisticated visual language throughout the series, utilizing wide-angle perspectives and distorted fisheye-style lenses to capture the movement of the collection within a series of ornate, neoclassical interiors. The styling, helmed by Kate Phelan, creates a deliberate contrast between structured, timeless leather goods and the fluid, ethereal nature of lace gowns and dramatic feather accents. Across these images, the editorial minimalism typically expected of luxury campaigns is replaced by a maximalist, lived-in intimacy, perfectly complemented by the clever integration of natural light and precise studio strobe setups. Each frame functions as a portrait of refined elegance, where the functional beauty of Mulberry handbags is seamlessly woven into the tapestry of these elevated domestic scenes. From the crisp white tailoring to the delicate floral charms adorning the leather, the campaign succeeds as a highly polished lifestyle showcase, balancing the technical precision of high-end photography with a whimsical, narrative-driven aesthetic that defines a new era for the brand.

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Mulberry · Runway Show

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Mulberry · Mulberry Holiday 2025 Campaign

Mulberry · People & Perspectives by Mulberry