Givenchy
Featured Givenchy projects
This week's top Givenchy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Givenchy · The accessories edit: the Givenchy W ...
In this latest accessories edit, Givenchy masterfully leans into the architecture of desire through a series of striking visual compositions. Under the creative direction of Eibhlín Albert-Doran, the campaign presents a masterclass in editorial minimalism, stripping away the superfluous to place the focus squarely on material texture and form. Photographer Joaquin Laguinge employs a range of deliberate lighting techniques, from the high-contrast drama of chiaroscuro to the clinical, sharp output of a studio strobe, to articulate the tension between luxury and industrial design. Whether it is the playful, faux-fur-like volume of a navy mule or the piercing, high-gloss finish of red patent leather pumps, every frame reads as a deliberate study in sculpture. By isolating iconic pieces—from oversized, multi-material chain necklaces to geometrically refined earrings—the project elevates everyday footwear and jewelry into high-concept art. The integration of macro photography techniques highlights the intricate detailing of jewel cabochons and leather-covered hardware, grounding the brand’s avant-garde identity in tangible, tactile reality. This collection does not merely showcase items; it curates an aesthetic experience, utilizing natural light and high-key environments to underscore the precise craftsmanship inherent in each silhouette. It is an exercise in restraint where the interplay of shadow and surface creates a profound, lasting impact on the viewer.
Project Givenchy · S/S 26 lookbook
For the Givenchy S/S 26 lookbook, creative director Eibhlín Albert-Doran orchestrates a masterclass in modern luxury fashion. The campaign leans into a sharp, editorial minimalism, stripping away extraneous noise to focus entirely on the house’s elevated craftsmanship and contemporary silhouettes. Photographer Sam Hellmann captures this vision through a lens of precise, high-contrast imagery, utilizing a combination of crisp natural light and calculated studio strobe techniques to define the architecture of the collection. The styling by Camilla Nickerson serves as a pivotal bridge between the collection’s structural tailoring and its playful accessory accents, featuring chunky gold-toned jewelry and vibrant scarf-knotted leather bags that pop against muted, saturated backdrops. The portraits of models Aker Ajak and Sihana Shalaj feel both grounded and aspirational, with hair by Tamara McNaughton and makeup by Christelle Cocquet emphasizing a polished, clean aesthetic that allows the textures of silk, leather, and mesh to command attention. Set designer Mila Taylor-Young provides the perfect minimalist canvas, employing solid color-blocked backgrounds that facilitate a dialogue between the garments and their environment. Through these careful compositions, the project successfully defines the season’s mood, blending the brand’s storied heritage with a forward-facing, effortless cool that feels entirely relevant within the current luxury landscape, creating a definitive visual narrative that is as coherent as it is striking.
Project Givenchy · Spring 2027 Menswear Ad Campaign
For the Spring 2027 menswear ad campaign, Givenchy leans into a raw, documentary-style aesthetic that bridges the gap between high-fashion editorialism and authentic portraiture. Under the creative direction of Sarah Burton, the project eschews traditional gloss for an approach that feels distinctly personal and grounded. Captured by renowned photographer Juergen Teller, the series features cultural icons like Don Letts and Sir Don McCullin, framing them not merely as models but as subjects within a broader narrative of timeless style and artistic legacy. The visual language oscillates between lush, natural light settings in sunlit meadows and stark, clean-lined studio portraits against neutral grey backdrops. Whether highlighting the intricate floral embroidery on an olive-toned coat or the structured elegance of a double-breasted grey suit, the imagery emphasizes texture and depth. By utilizing medium format film techniques and intentional framing that features subjects holding their own vintage equipment, the campaign channels a sense of lived-in history. This collaboration successfully recontextualizes the house's luxury identity through an editorial lens that values character and presence over artifice. The result is a sophisticated, commercial project that feels both classic and contemporary, demonstrating a masterful command of composition while staying true to the brand’s refined Parisian roots.
Project Givenchy · Getting ready with Kaia Gerber for t ...
Captured with the poise and intimacy of a behind-the-scenes encounter, this editorial project for Givenchy bridges the gap between high-fashion prestige and the tactile, authentic energy of a get-ready session. Central to the campaign is model Kaia Gerber, whose poised presence anchors a series of visuals that oscillate between structured studio portraiture and the warm, grain-filled aesthetic of instant film. Through the dual lens of director and photographer Amanda Louise Macchia, the work successfully navigates the luxury fashion space, highlighting the rich textures of crimson velvet gowns and signature accessories with surgical precision. The creative execution leans heavily into a clean, minimalist visual language, utilizing studio strobe lighting to define the silhouette of the garments, while the deliberate use of polaroid-style photography adds a layer of raw, human connection to the brand narrative. Complementing this, hair stylist Hos Hounkpatin and makeup artist Jamal Scott ensure the focus remains on effortless, natural refinement, allowing the vibrancy of the pieces to stand out against neutral, uncluttered backdrops. By blending classic editorial tropes with a more modern, lifestyle-leaning perspective, the project delivers a compelling visual study of elegance that feels both aspirational and intimately accessible, effectively positioning these luxury pieces as essential components of an elevated wardrobe without the need for excessive artifice or forced styling.
Project Givenchy · Fall 2023 Men's Ad Campaign
For the Fall 2023 Men's ad campaign, Givenchy leans into the power of monochromatic tension, enlisting global music icon Taeyang as the face of a collection defined by sharp tailoring and nuanced textures. Under the creative vision and lens of Matthew M. Williams, the imagery serves as a masterclass in editorial minimalism. Each frame operates within a strict black-and-white palette, utilizing high-key lighting and precise chiaroscuro to strip away the superfluous, leaving only the structural integrity of the garments and the artist’s contemplative intensity. The project effectively bridges the gap between commercial accessibility and high-fashion storytelling. Stylist Gee Eun anchors the aesthetic, curating a wardrobe that balances rugged earth tones and olive-green wools with the avant-garde edge of angular sunglasses and intricate feather embellishments. Complementing these looks, Hyunwoo Lee’s precise wet-look hair styling and Heakyung Lim’s clean makeup application emphasize the sculptural quality of the portraits, ensuring the Givenchy brand identity remains front and center. Whether utilizing cinematic studio strobe techniques or natural light transitions, the campaign avoids the noise of modern excess, favoring a direct, portrait-led approach that highlights the interplay between luxury fashion and personal performance. The resulting visuals feel both timeless and urgent, capturing a precise moment in the brand's trajectory while proving that in the world of high-end menswear, restraint remains the most effective form of expression.
Project Givenchy · Fall 2023 Ad Campaign
The Givenchy Fall 2023 ad campaign represents a masterclass in modern luxury fashion, effectively balancing the house's storied heritage with a sharp, contemporary edge. Under the visionary creative direction of Matthew M. Williams, the imagery leans into a narrative of elevated minimalism, where structural tailoring meets unexpected, high-octane color pops. Photographed by Heji Shin, the series utilizes studio strobe and soft natural light to emphasize the rich tactility of leather accessories and silk textiles, creating a visual language that feels both precise and effortlessly fluid. Art directed by Edouard Risselet and styled by Carine Roitfeld, the campaign features a diverse cast including Mona Tougard, Karolina Spakowski, and Liu Wen, whose poise grounds the avant-garde sunglasses and oversized silhouettes. The set design by Manon Everhard uses raw, textured wooden elements to contrast against seamless beige backdrops, allowing the clean lines of the Givenchy handbags and footwear to remain the undisputed focus. With grooming contributions from hair stylist Gary Gill and makeup artist Stephane Marais, the project thrives on a polished editorial aesthetic that feels at once intimate and expansive. By expertly blending studio strobe technicality with a lifestyle editorial sensibility, the campaign captures a definitive moment for the brand, ensuring each piece—from the metallic clutches to the vibrant stilettos—resonates with the sophisticated, forward-thinking audience synonymous with modern French luxury.
Project Givenchy · Holiday 2023 Ad Campaign
Givenchy’s Holiday 2023 campaign serves as a masterclass in modern luxury fashion, stripping away seasonal tropes to focus on the interplay between stark architectural minimalism and tactile opulence. Under the visionary eye of creative directors Matthew M. Williams and Jean-Baptiste Talbourdet-Napoleone, the campaign leans into a monochromatic palette that forces the viewer to engage with the intricate textures of leather, lace, and voluminous faux fur. Captured through the precise lens of photographer Tyler Mitchell, the series utilizes studio strobe lighting to ensure every metallic hardware detail—from gold chain straps to signature padlocks—remains the focal point within the frame. The editorial photography highlights the sculptural quality of the Givenchy collection, with models Amelia Gray and Kit Butler navigating a clean, off-white studio environment that emphasizes the silhouettes. Stylist Max Pearmain delivers a refined aesthetic, balancing sharp tailoring with the reflective sheen of silver boots and structured handbags. With hair by Damien Boissinot and makeup by Christelle Cocquet maintaining a polished, understated look, the imagery functions as both high-end commercial work and compelling portraiture. The campaign captures the essence of the festive season through a lens of quiet sophistication, proving that a disciplined approach to composition and a masterful control of natural light can define the standard for contemporary luxury fashion houses.
Project Givenchy · Spring 2024 Ad Campaign
The Givenchy Spring 2024 ad campaign serves as a masterclass in modern luxury fashion, stripping away extraneous noise to focus on the interplay between sharp, architectural tailoring and ethereal softness. Under the creative direction of Matthew M. Williams and styled by Carine Roitfeld, the campaign captures a singular, focused vision of editorial minimalism that feels both timeless and urgent. Photographer Kacper Kasprzyk utilizes a blend of studio strobe and natural light to create a high-key atmosphere, where the harsh lines of oversized blazers, structured leather skirts, and bold coats are softened by lush, draped white fabric backgrounds. Featuring model Amelia Gray, the imagery centers on the tactile richness of the garments and accessories, from metallic hardware and signature padlocks to sheer opera gloves. The collaboration with CR Studio results in a clean, sophisticated aesthetic that prioritizes high-fashion silhouettes and deliberate, composed portraiture. By grounding the collection in a bright, neutral environment, the campaign highlights the brand's commitment to precision, allowing the bold sans-serif branding to anchor each frame. This commercial endeavor successfully elevates the season's core pieces, merging effortless poise with a structural intensity that defines the current direction of the house. Every shot acts as a testament to the power of deliberate creative synthesis, ensuring the brand identity remains front and center while celebrating the intricate craftsmanship of each ensemble.
Project Givenchy · Fall 2024 Ad Campaign
The Givenchy Fall 2024 campaign is a masterclass in editorial minimalism, stripping back the noise to focus entirely on the interplay between tactile textile surfaces and sharp accessory design. Captured through the lens of photographer Liv Liberg, the imagery channels a sophisticated studio aesthetic that relies on clean, high-key lighting to elevate the collection. By utilizing studio strobe techniques, Liberg creates a crisp, consistent visual language that highlights the structural integrity of oversized trench coats, intricate knitwear, and tactile fringe. The campaign features a diverse cast, including models Amina Ahmed, Houjing Cui, and Margaux Lion, each bringing a distinct presence that allows the brand’s identity to remain the central protagonist. Whether the subjects are draped in navy velvet, vibrant crimson wool, or sleek satin scarves, the composition remains rigorously focused on the details, such as the sculptural gold hardware of handbags and the crystalline embellishments of eyewear. This portrait-heavy approach reads as a deliberate celebration of craft, where the deliberate contrast between plush faux fur and smooth leather creates a sensory experience. By opting for a stark, off-white background across every frame, the campaign ensures that the focus stays locked on the collection’s silhouette and material richness, perfectly aligning with the house’s elevated fashion standards for the season.
Project Givenchy · Holiday 2024 Ad Campaign
The Givenchy Holiday 2024 campaign is a masterclass in editorial minimalism, blending the precise tailoring of luxury fashion with an unexpectedly playful, intellectual atmosphere. Under the lens of photographer Mark Kean, the campaign strips away the typical frantic energy of holiday marketing, replacing it with a series of quiet, cinematic moments centered on leisure and focused interaction. Models Mary Ukech and Milo de Clerck serve as the canvas for a collection defined by rich textures, featuring faux fur, metallic accents, and leather finishes that are elevated by the meticulous styling of Rae Boxer. The visual narrative unfolds in a curated, neutral-toned environment that leans into the juxtaposition of high-fashion structure and the whimsy of childhood games, including chess and wooden puzzles. Hair by Olivier Schawalder and makeup by Gemma Smith-Edhouse emphasize a polished, architectural aesthetic, while set designer Jeanne Briand crafts a minimalist backdrop that allows the intricate details of the garments—from padlock charms to feathered bodices—to take center stage. Through a combination of low-key chiaroscuro lighting, crisp studio strobe, and soft natural light, the campaign channels a sophisticated, contemplative mood. This series successfully repositions holiday dressing as an immersive, tactile experience, prioritizing clean lines and deliberate composition to create an enduring and refined vision for the season.
Project Givenchy · Fall 2025 Ad Campaign
For the Givenchy Fall 2025 ad campaign, creative director Sarah Burton orchestrates a masterful exercise in architectural tension, stripping away the superfluous to reveal the raw power of structure and form. Captured through the lens of director and photographer Helina Reijn, the campaign leans into a stark editorial minimalism that feels both clinical and deeply emotive. The imagery utilizes studio strobe lighting and high-key aesthetics to transform a neutral concrete-and-white backdrop into a stage for human sculpture. Model Kaia Gerber anchors the series, delivering a performance that oscillates between the rigid, marionette-like poses of a couture mannequin and the intimate, grounded presence of a modern muse. The visual narrative is defined by the sharp contrast between black lace, vibrant red accents, and pristine white surfaces, creating a deliberate dialogue between light and shadow. Each composition serves as a commercial testament to the house's evolution, favoring clean lines and stylized movement over traditional lifestyle tropes. By pairing oversized tailoring with delicate silhouettes, the campaign pushes the boundaries of luxury fashion imagery, presenting the collection as an intricate study of balance. Reijn’s high-angle perspectives and precise framing ensure that every detail—from the metallic gold mules to the cinched waist—resonates with a crisp, professional intensity that feels unequivocally synonymous with the Givenchy name.
Project Givenchy · Fall 2025 Ad Campaign
The Givenchy Fall 2025 ad campaign serves as a masterclass in modern luxury fashion, stripping away extraneous noise to focus on the interplay between architectural silhouettes and tactile textures. Under the visionary guidance of creative directors Sarah Burton and Ferdinando Verderi, the campaign leans into an editorial minimalism that feels both timeless and sharp. Captured by photographer Collier Schorr, the series of portraits features a diverse ensemble of talent, including Kaia Gerber, Adut Akech, and Eva Herzigova, whose varied expressions and poses bring a human dimension to the season's avant-garde designs. Whether playing with high-key lighting or the moody depths of chiaroscuro, the photography emphasizes the rigorous craftsmanship inherent to the house. The imagery relies heavily on studio strobe techniques to highlight intricate details, from the sculptural ruffles of mesh gowns to the heavy, multifaceted crystal chest pieces that define the collection. With styling by Camilla Nickerson and precision grooming by Olivier Schawalder and Lucia Pieroni, every frame feels curated and intentional. By placing these high-fashion ensembles against clean, neutral backgrounds, the campaign underscores the structural integrity of the garments. This project is a definitive statement for the luxury fashion house, blending conceptual art with commercial polish to capture a season that prizes bold, uncompromising design within a refined, monochromatic visual language.
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