Jacquemus
Featured Jacquemus projects
This week's top Jacquemus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jacquemus · S/S 26
The Jacquemus S/S 26 collection campaign serves as a masterclass in modern luxury fashion house aesthetics, stripping back the noise to focus on the interplay between form, silhouette, and texture. Captured by photographer Julien Martinez Leclerc, the series of portraits leans into editorial minimalism, utilizing a high-key studio strobe technique to create a clinical yet refined visual environment. By positioning model Zaram Obasi against uniform, neutral gray and white backgrounds, the creative team ensures that every structural detail of the garments—from the sharp, intentional shoulders of the olive green suiting to the precise crease of a pleated trouser—takes center stage. The execution channels a deliberate, direct energy, stripping away extraneous set design to allow the collection’s vibrant lemon yellows and crisp pinstripes to pop against the pared-back color palette. This portrait-heavy approach functions as both a commercial showcase and an artistic study of menswear construction. Through the lens of Leclerc, the project highlights the brand’s commitment to sophisticated tailoring and clean lines, utilizing a consistent lighting style that emphasizes the tactile qualities of the fabrics. Ultimately, the work functions as a focused exploration of contemporary sartorial identity, proving that in the world of high fashion, a minimalist approach to production can often be the most resonant and impactful way to articulate a season's distinct creative vision.
Project Jacquemus · JACQUEMUS RESORTS
The Jacquemus Resorts collection campaign is a masterclass in Mediterranean-inspired visual storytelling, distilling the essence of a sun-drenched getaway into a cohesive editorial narrative. Captured through the lens of photographer Osma Harvilahti, the project leans into a minimalist and coastal aesthetic, bridging the gap between high-fashion editorial and raw, lifestyle-driven imagery. By marrying the sculptural, modern forms of the brand’s signature accessories with the rugged, organic textures of the seaside—ranging from craggy sandstone cliffs to serene architectural domes—the campaign creates a sensory experience that feels both curated and effortlessly authentic. The styling, spearheaded by fashion editor Anatole Blancato, features precise silhouettes on models like Isis Bensalem, whose presence grounds the ethereal surroundings. The execution relies heavily on the use of high-key, natural light, which is harnessed to create striking, sharp geometric shadows that emphasize the clean lines of both the apparel and the setting. Whether focusing on the tactile quality of a straw bag or the minimalist plating of food, the campaign utilizes a Mediterranean color palette and deliberate composition to evoke a specific sense of place. This body of work reads as a sophisticated exploration of light, texture, and form, grounding the luxury fashion brand in the tactile reality of its idyllic, resort-focused inspirations.
Project Jacquemus · JACQUEMUS RESORTS CAMPAIGN
The Jacquemus Resorts campaign effortlessly captures the intersection of high fashion and leisurely escape, serving as a masterclass in luxury fashion house branding. Photographer Osma Harvilahti lens-crafts a narrative that feels both aspirational and intimate, utilizing bright, harsh natural light to anchor the collection in the unmistakable heat of mid-summer. Through the lens, the styling by Anatole Blancato takes center stage, leaning into editorial minimalism while celebrating the tactile nuances of knit midi skirts, dramatic fringed sleeves, and sculptural footwear. Model Isis Bensalem brings a sense of effortless ease to the frame, whether balancing on stone ground or lounging in a hammock suspended over sand, creating a cohesive visual language that emphasizes shape and form against clean, high-contrast backdrops. By incorporating distinct editorial and lifestyle elements, the campaign balances its commercial necessity with a curated, artistic sensibility that defines the modern luxury aesthetic. The interplay of vibrant yellow pedal boats against azure oceans and the sharp, architectural shadows cast by foliage reveal a deliberate focus on geometry and composition. This project successfully channels the carefree spirit of the brand, transforming everyday beachside moments into high-end editorial narratives. Every frame serves as a testament to the power of natural light in highlighting material textures, resulting in a cohesive, polished, and highly evocative lookbook that feels unmistakably current in today’s evolving fashion landscape.
Project Jacquemus · A Day With Pamela Anderson and Her Sons
In a masterclass of contemporary brand storytelling, Simon Porte Jacquemus invites viewers into the intimate orbit of an iconic figure with the project A Day With Pamela Anderson and Her Sons. This lifestyle campaign expertly balances the high-fashion sensibilities associated with the house of Jacquemus with a candid, humanizing approach to celebrity portraiture. By featuring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee, the production shifts the focus from mere product display to a nuanced, generational narrative that feels both authentic and aspirational. The creative execution leans into a sophisticated commercial aesthetic, evidenced by the meticulous attention to detail in the accessory-focused photography. One particularly evocative image centers on a structured orange suede handbag, using natural light to highlight the rich, grainy texture against a reflective blue backdrop, while abstract shadows from overhead foliage introduce an organic, tactile quality to the frame. This interplay between clean, geometric silhouettes and soft, ambient elements underscores a broader commitment to visual storytelling that defines the brand identity. As director, Simon Porte Jacquemus successfully translates his signature minimalist vision into a broader digital experience, proving that even in the saturated world of luxury fashion, a focus on genuine human connection and considered composition remains the most potent tool for engagement.
Project Jacquemus · "A Day with Pamela and Her Sons" Ad Campaign
In a masterclass of aspirational domesticity, the latest campaign from Jacquemus, titled A Day with Pamela and Her Sons, leans into the effortless elegance that has become a hallmark of the house. Under the visionary eye of creative director Simon Porte Jacquemus, the project transcends traditional fashion advertising by grounding its accessories in a lived-in, intimate reality. Featuring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee, the campaign breathes life into the brand's latest handbag silhouettes, casting them as essential companions to a life lived with intentionality. The visual language oscillates between the warmth of a sun-drenched residential kitchen, where natural light accentuates the organic textures of leather and textile, and a more composed, cinematic quality that highlights the structural rigor of the designs. Whether perched against the grain of vintage wooden furniture or gleaming against a reflective surface with dappled shadows, the accessories remain the quiet protagonists of the narrative. By eschewing over-production in favor of editorial minimalism, the campaign manages to feel both deeply personal and globally resonant. It is a sophisticated study in styling and atmosphere, proving that the true power of a fashion accessory lies in its ability to anchor a moment, making the mundane feel extraordinarily curated while maintaining an authentic, grounded charm.
Project Jacquemus · Jacquemus "L'HIVER" E-commerce
For its latest e-commerce showcase, Jacquemus masterfully leans into the codes of understated elegance, stripping away excess to let the craftsmanship of the L'HIVER collection command the frame. This project functions as a masterclass in commercial fashion portraiture, where the focus remains steadfastly on the interplay between tactile textiles and architectural silhouettes. By utilizing studio strobe lighting that renders every detail of the olive-green wool-blend bomber and structured pleated trousers with surgical precision, the imagery bridges the gap between functional retail display and high-end editorial aspiration. Photographer Matthieu Delbreuve employs a disciplined, minimalist approach, placing model Emilio De Duve against a stark, neutral grey backdrop that emphasizes the collection’s earthy color palette and deliberate layering. The result is a clean, intentional aesthetic that prioritizes texture—specifically the rich, heavy grain of the wool garments—over performative theatrics. By choosing a refined, soft-lit portrait style, the brand successfully positions these pieces as timeless wardrobe staples rather than fleeting trends. This execution proves that when the garment is sufficiently compelling, the most effective environment for e-commerce is one that simply allows the design to speak for itself. It is a confident, restrained statement from a luxury fashion house that understands how to leverage studio-based photography to reinforce its signature visual identity without losing the human element at its core.
Project Jacquemus · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, luxury fashion house Jacquemus leans into a surrealist pastoral dreamscape, masterfully blending avant-garde silhouettes with the raw, vibrant textures of nature. Captured by photographer Johnny Dufort, the series presents a whimsical tension between high-fashion minimalism and organic playfulness. Through the lens of editorial minimalism, the campaign highlights model Gigi Hadid, whose presence anchors the collection's bold structural choices—from voluminous, spherical puffed garments to metallic, bubble-like dresses that challenge traditional tailoring. Stylist Ursina Gysi curates these sculptural pieces against the stark, lush backdrop of a verdant outdoor garden, where the clean lines of white and red apparel clash vividly with deep green foliage. The imagery makes extensive use of natural light, allowing the soft, even illumination to emphasize both the intricate quilted textures of the accessories and the glossy sheen of fruit-laden, surreal still-life elements. By integrating live-action techniques with a clean, high-fashion aesthetic, the campaign feels both grounded and otherworldly. The project succeeds by transforming a simple garden setting into a stage for geometric experimentation, where the interplay of form and color creates a striking visual narrative. Each frame reads as a deliberate study in contrast, effectively capturing the hallmark essence of the brand while maintaining a sophisticated, modern editorial edge that feels entirely distinct in the luxury fashion market.
Project Jacquemus · ‘GUIRLANDE’ Holiday 2023 Ad Campaign
For the GUIRLANDE Holiday 2023 ad campaign, luxury fashion house Jacquemus delivers a masterclass in playful, high-concept visual storytelling. Under the creative direction of Simon Porte Jacquemus, the brand leans into a surreal and festive aesthetic that subverts traditional winter tropes. Captured by photographer Drew Vickers, the series features Kendall Jenner in a collection of meticulously styled images that oscillate between polished studio portraiture and whimsical outdoor tableaus. The campaign utilizes a high-key lighting approach to ensure the saturated reds, metallic silvers, and plush faux-fur textures pop against minimalist, monochromatic backdrops. By placing the subjects in unexpected juxtapositions—such as pairing ski gear with palm trees or stringing Christmas lights around the body—the campaign achieves a distinct editorial sensibility that feels both grounded and aspirational. Throughout the various compositions, the work channels an athletic elegance, effectively utilizing natural light to highlight the intricate details of the apparel. From the deliberate use of studio strobe to emphasize fabric textures to the clean, architectural framing that defines each shot, the project captures the festive season through a lens of curated chaos. This collaboration represents a cohesive, trend-forward vision that cements the label's signature blend of bold color, tactile materials, and irreverent luxury, resulting in a memorable, multi-faceted holiday narrative that feels both inherently fashion-forward and quintessentially Jacquemus.
Project Jacquemus · Holiday 2023 Ad Campaign
For its Holiday 2023 ad campaign, luxury fashion house Jacquemus leans into a whimsical, domestic narrative that masterfully balances high-end editorial aesthetics with an approachable, cozy charm. Under the creative direction of Simon Porte Jacquemus, the project captures a series of intimate, lifestyle-oriented portraits featuring global icon Jennie Kim, who is joined by an endearing cast of canine companions. Photographed by Daniel Arnold, the imagery utilizes consistent natural light and studio strobe setups to create a bright, clean look that highlights both the texture of the brand's seasonal knitwear and the reflective, metallic finishes of its latest handbag collection. The aesthetic is defined by a rigorous minimalist approach, where white architectural interiors and muted beige floorings serve as the perfect foil for pops of vibrant, saturated red textiles. By placing the brand's luxury accessories alongside playful dogs in everyday, domestic settings, the campaign avoids the stuffiness often associated with high-fashion advertising, instead favoring a relaxed, human-centric tone. The interplay between the sleek, reflective metallic surfaces and the softness of shearling and pet fur underscores a sophisticated visual tension, ensuring that the holiday collection feels both aspirational and deeply comfortable. Ultimately, the collaboration between Kim and Arnold results in a cohesive, memorable visual experience that firmly establishes Jacquemus as a master of modern, personality-driven luxury marketing.
Project Jacquemus · Digital Holiday 2023 Ad Campaign
For the 2023 holiday season, luxury fashion house Jacquemus redefined the digital landscape with a campaign that masterfully blended the warmth of seasonal festivities with the brand's signature high-end aesthetic. This digital-first campaign, which unfolded across a meticulously curated Instagram grid, serves as a prime example of effective modern luxury fashion marketing. By weaving together snowy alpine settings with stark studio fashion photography, the project successfully elevates digital storytelling to a form of art. Under the visionary creative direction of Simon Porte Jacquemus, the campaign leans into a visual language characterized by minimalist design, sharp portraiture, and a clear, focused narrative that centers on the house’s iconic accessories. The execution feels intentional and precise, rejecting the chaos often associated with holiday advertising in favor of a cohesive, editorial look that maintains the brand’s distinct, recognizable identity. This commercial work expertly balances the aspirational nature of high fashion with the intimacy of personal social media feeds, creating a digital experience that feels both elevated and accessible. Through its clean lines and atmospheric shots, the campaign captures the essence of the winter season while grounding the luxury fashion house firmly in its contemporary context. The result is a masterclass in platform-specific creative direction that resonates with a global audience while maintaining an aura of exclusivity.
Project Jacquemus · 'Les Sculptures' Spring 2024 Men's Ad Campaign
For the Les Sculptures Spring 2024 men's ad campaign, luxury fashion house Jacquemus leans into the intersection of avant-garde architecture and high-end menswear. The campaign, which features the artist Bad Bunny as the primary talent, channels a distinctly statuesque aesthetic by positioning the subject atop weathered stone pedestals and blocks. Through the lens of photographer Théo de Gueltzl, the collection is brought to life with a focus on editorial minimalism, emphasizing the interplay between the organic, textured nature of the stone props and the precise, structured silhouettes of the garments. The imagery masterfully utilizes natural light to highlight the clean lines and monochromatic palettes—ranging from bold red to deep, textured black—that define this season. Whether set against the expansive blue of an open sky or a simple, moody studio backdrop, the work reads as a cohesive study in form and balance. Creative director Simon Porte Jacquemus continues to push his brand’s signature visual language, favoring a clean and elevated portrait style that feels both timeless and grounded in contemporary fashion. By integrating elements of lifestyle photography with rigorous commercial precision, the project transforms the wearable art of the collection into a series of dynamic, sculptural compositions that feel entirely at home in the elevated world of luxury fashion.
Project Jacquemus · "Les Sculptures" Spring 2024 Ad Campaign
The Les Sculptures Spring 2024 campaign for Jacquemus serves as a masterclass in editorial minimalism, seamlessly bridging the gap between high-fashion product photography and architectural art. Under the visionary creative direction of Simon Porte Jacquemus, the collection is brought to life through the lens of photographer Théo de Gueltzl, whose work balances the raw, textured energy of Parisian streets with the pristine sterility of a controlled studio environment. Featuring Imaan Hammam, the campaign leans into avant-garde silhouettes and structured garments, with hair by Ramona Eschbach and styling by Katie Burnett emphasizing the sculptural nature of every ensemble. Set designer Samirha Salmi contributes to this cohesion by utilizing geometric pedestals and platforms that transform the models into living art pieces. By employing a mix of natural light and crisp studio strobe techniques, the visuals highlight the exaggerated shoulders, clean lines, and luxurious accessories, such as the signature snakeskin handbags. This luxury fashion house campaign thrives on juxtaposition, placing bold, abstract designs against both historical stone architecture and seamless white backdrops. The result is a highly deliberate, high-key aesthetic that prioritizes the interaction between the human form, spatial composition, and modern garment construction, solidifying the brand’s reputation for blending refined, modern luxury with an uncompromisingly artistic and forward-thinking vision.
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