Diesel
Featured Diesel projects
This week's top Diesel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Diesel · When We're Together
In the latest campaign for Diesel, titled When We're Together, the brand dives deep into the raw, pulsating heart of contemporary intimacy. Moving away from traditional high-gloss editorial narratives, this cinematic video sequence functions as a fragmented exploration of youth, vulnerability, and the magnetic pull of human connection. Through a series of emotive vignettes, the project captures a diverse cast navigating the friction between sunlit domesticity and the stark, dimly lit reality of urban life. The visual language leans into a gritty authenticity, utilizing live-action technique to ground the film in a tactile, immediate experience. By juxtaposing close-up focus on expressive physicality with rapid editing shifts, the creative vision successfully distills the chaotic nature of shared moments into something poetic yet grounded. The execution effectively balances the use of natural light against dramatic artificial sources, giving the footage a visceral, cinematic weight. This project avoids the sterile tropes common in luxury fashion houses, instead prioritizing the fluid energy of movement and the quiet intensity of physical touch. Through carefully orchestrated one-take sequences and strategic slow motion, the production emphasizes the unfiltered essence of its subjects, ultimately crafting a brand identity that feels both aspirational and deeply grounded in the real, messy, and beautiful complexity of modern interpersonal bonds developed under the direction of 19th & Park.
Project Diesel · Diesel Pre-Spring 2027 Lookbook
The Diesel Pre-Spring 2027 lookbook marks a sophisticated evolution for the luxury fashion house, leaning into a deliberate tension between high-end tailoring and the brand's rugged denim heritage. Captured with the distinct eye of photographer Arnaud Lajeunie, the series strips back the noise of traditional seasonal campaigns to focus on the interplay of texture and silhouette. Under the creative guidance of designer Glenn Martens, the collection navigates a transition between structured, faded blue denim suits and playful, color-blocked knitwear, offering a contemporary take on classic off-duty attire. Fashion editor and stylist Ursina Gysi elevates these pieces through precise layering, seamlessly integrating slim-framed glasses and leather accessories to anchor the experimental aesthetic. The visuals utilize studio strobe techniques blended with natural light to create a clean, crisp finish, while the soft-focus, desaturated backgrounds suggest a candid, lived-in atmosphere. By featuring models Bilal Nouioura and Eugene Khmara within this slightly hazy, bustling studio environment, the work channels an editorial lifestyle quality that feels both curated and kinetically alive. This project reinforces a transition toward elevated everyday essentials, showcasing a cohesive vision that balances meticulous craftsmanship with the effortless spontaneity inherent to the Diesel spirit, proving that luxury fashion can maintain its edge while remaining deeply rooted in the functional reality of modern dressing.
Project Diesel · Diesel Denim Campaign F/W 26
Diesel subverts the traditional expectations of luxury fashion houses in its latest Fall/Winter 26 campaign, where industrial edge meets the ornate grandeur of classical interior design. Under the sharp vision of designer Glenn Martens, the collection elevates denim from a staple fabric to a high-fashion statement, blending rugged textures with the opulent, gold-leafed backdrop of a stately manor. The campaign utilizes a sophisticated editorial aesthetic, juxtaposing the raw versatility of vintage-wash jackets and structured denim skirts against crystal chandeliers and velvet furnishings. Through the lens of photographer Johnny Dufort, the imagery captures a series of deliberate, almost cinematic compositions that feel simultaneously grounded and elevated. Art direction by Christopher Simmonds bridges the gap between the chaotic reality of live-action technique and the pristine finish of a commercial production. With casting by Emma Matell and styling by Ursina Gysi, the campaign showcases a diverse cast that brings a human element to the curated luxury setting. The technical approach ranges from the crisp, controlled environment created by studio strobe setups to the soft, diffused warmth of natural light, ensuring every garment detail is highlighted. By integrating movement direction by Meshach Henry, the project breathes life into its portraiture, creating a cohesive visual narrative that challenges what a modern denim house can look like when framed by history.
Project Diesel · Denim 2026 Ad Campaign
The Diesel Denim 2026 Ad Campaign marks a striking departure for the luxury fashion house, juxtaposing the rugged utility of indigo textiles with the haughty grandeur of a Victorian-era drawing room. Under the visionary creative direction of Glenn Martens, the campaign masterfully navigates the tension between gritty streetwear roots and high-end editorial elegance. Captured through the lens of photographer Johnny Dufort, the imagery utilizes a balanced mix of soft natural light and precise studio strobe setups to illuminate the intricate textures of distressed denim, structured leather handbags, and gold-toned hardware. With art direction by Christopher Simmonds, the visual narrative leans into a curated, opulent aesthetic that feels simultaneously nostalgic and contemporary. Stylist Ursina Gysi orchestrates an ensemble cast that bridges generational divides, while set designer Max Bellhouse crafts a series of ornate, gilded interiors that serve as a gilded cage for the brand’s rebellious spirit. By placing diverse models in static, formal arrangements reminiscent of classical portraiture, the project reclaims denim as a cornerstone of refined luxury. This lifestyle-driven editorial work functions as both a commercial showcase and a bold stylistic statement, proving that Diesel can maintain its trademark edge while leaning fully into a polished, high-fashion atmosphere that commands attention in every frame of this sprawling, masterfully produced seasonal campaign.
Project Diesel · Women's Jeans
In this latest campaign for Diesel, the storied luxury fashion house strips away the noise of high-concept staging to place its focus squarely on the architecture of denim. By utilizing a stark, clean white backdrop and precise studio strobe lighting, the editorial series champions a return to commercial minimalism that highlights the versatility of the brand's seasonal collection. Throughout the portrait series, model Dasha Kondratieva navigates a range of silhouettes, from relaxed, wide-leg trousers and classic straight-leg cuts to tailored flared options, effectively mapping out the evolution of modern denim. Each frame leans into a deliberate, direct aesthetic that allows the textural nuances of the fabrics—ranging from acid-wash finishes to structured indigo—to take center stage. The styling bridges the gap between everyday lifestyle wear and high-fashion editorial, pairing technical denim-on-denim looks with unexpected accessories like ruched shoulder bags and bold tinted sunglasses. This project avoids the distractions of elaborate set design, opting instead for a symmetrical and professional composition that frames the product as the primary protagonist. By marrying a sharp, contemporary lens with the brand’s enduring casual heritage, the campaign presents a clear, cohesive vision of effortless style that resonates with the current appetite for refined, product-focused fashion marketing, reinforcing Diesel's position as a dominant force in the global luxury fashion landscape.
Project Diesel · Fall 2023 Ad Campaign
Diesel’s Fall 2023 ad campaign unfolds as a sprawling, high-octane urban takeover that masterfully blends the grit of luxury fashion with the irreverent energy of a curated street festival. Captured under bright, natural light in Breganze, Italy, the project leans into a cinematic, lifestyle-focused aesthetic that feels both chaotic and hyper-coordinated. Under the creative direction of Glenn Martens, with art direction by Christopher Simmonds, the campaign moves beyond traditional lookbooks to embrace a massive, live-action technique that transforms an ordinary town square into a vivid, red-saturated playground. Photographer Johnny Dufort utilizes a bird's-eye, high-angle perspective to document a dense, eclectic tableau featuring fire trucks, boxing rings, and a red-and-white striped carousel. This commercial spectacle serves as more than just a brand showcase; it is an immersive exploration of contemporary casual fashion and rugged streetwear, where the clothing exists amidst fire-breathers, climbing walls, and diverse crowds. By prioritizing scale and documentary-style candidness, the work elevates the brand's identity into a performative, editorial experience. Every frame pulses with a saturated, cinematic rhythm, anchoring the Diesel logo within a vibrant, real-world geography that feels simultaneously aspirational and grounded. The result is a bold, high-key production that captures the spirit of modern luxury through a lens of raw, public engagement and highly detailed visual storytelling.
Project Diesel · Holiday 2023 Ad Campaign
Diesel subverts the traditional festive narrative with its Holiday 2023 ad campaign, a bold, high-octane project that leans into the brand’s rebellious spirit through a series of irreverent vignettes. Under the sharp creative direction of Glenn Martens, the campaign masterfully navigates the intersection of high-end luxury fashion and raw, domestic grit. Art director Christopher Simmonds orchestrates a complex visual language that pairs lifestyle photography with playful, graphic-heavy collage compositions. Captured by photographer Reto Schmid, the imagery oscillates between the staged aesthetic of an editorial shoot and a chaotic, candid energy that feels distinctly Y2K-inspired. By utilizing live-action techniques alongside intricate VFX and bold typography, the project transforms suburban scenes—from tire changes on driveways to festive deliveries—into a playground of irony and attitude. Featuring an eclectic ensemble of models including Peachy Boy, David James, and Babymorocco, the campaign prioritizes a cinematic, tongue-in-cheek delivery over typical holiday sentimentality. The result is a commercial masterpiece that treats the season not as a period of polished restraint, but as a hard-hitting opportunity for provocation. With its vibrant color grading and meticulously layered frame-within-a-frame layouts, the work cements Diesel’s status as a disruptor within the luxury fashion houses sector, proving that holiday storytelling can be as abrasive as it is stylish.
Project Diesel · DIESEL❤VES 2023 Ad Campaign
The Diesel DIESEL❤VES 2023 ad campaign serves as a high-octane celebration of collaboration, spotlighting a unique fusion between Diesel and Lee. Under the sharp creative direction of Glenn Martens, the campaign leans into a bold, minimalist aesthetic that allows the intricate craftsmanship of the denim to take center stage. The imagery utilizes studio strobe lighting to create a clean, high-contrast look, effectively bridging the gap between editorial fashion and commercial product photography. By focusing on hybrid denim constructions—characterized by two-tone washes, frayed raw-edge side seams, and distinctive collaborative branding—the project channels a sense of raw, modern energy. The visual narrative relies on stark, minimalist backgrounds punctuated by vibrant, oversized red heart graphics and bold typographic elements, which provide a playful yet sophisticated anchor for the collection. Every frame is deliberate, highlighting the tactical details of the garments, from contrast gold-toned stitching to the tactile quality of the tan leather patches. The campaign effectively positions the collection as a marriage of iconic industry identities, emphasizing silhouette and texture through a series of focused, tight crops and full-body profiles. This body of work reads as a masterclass in modern luxury fashion marketing, where the deliberate lack of distraction centers the viewer entirely on the evolution of denim design.
Project Diesel · 'Welcome to Successful Living' Spring 2024 Ad Campaign
The Spring 2024 Welcome to Successful Living campaign for Diesel marks a triumphant return to the brand's penchant for subversion and spectacle under the guidance of creative director Glenn Martens. By casting an eclectic ensemble of Guinness World Record holders—including Jim Arrington and Rolf Buchholz—the campaign transforms the traditional luxury fashion house aesthetic into a high-gloss, theatrical game show experience. Captured through the lens of photographer Johnny Dufort with art direction by Christopher Simmonds, the imagery leans into a surreal, maximalist visual language that defies the minimalist conventions of contemporary high fashion. The campaign employs a mix of studio strobe lighting and live-action technique to create a cinematic atmosphere, set against vibrant, saturated backdrops of purple and pink. Stylist Ursina Gysi curates a selection of pieces that ground the eccentric performances, from metallic textiles to intricate lace, while the overall mood balances humor with editorial polish. By juxtaposing everyday icons of human endurance and peculiarity with the brand's signature design sensibilities, the project successfully captures a celebratory, high-energy narrative that is both playful and profoundly disruptive. The result is a series of portraits and stage-like compositions that feel less like a traditional commercial and more like an immersive, high-stakes celebration of the extraordinary, firmly cementing Diesel’s place at the center of modern cultural conversation.
Project Diesel · Fall 2024 'Til D do us part' Ad Campaign
Diesel subverts the sanctity of traditional nuptials in its Fall 2024 campaign, 'Til D do us part,' a daring editorial exploration that reconciles formal bridal aesthetics with the gritty, authentic spirit of luxury fashion. Under the visionary eye of creative director Glenn Martens and art director Christopher Simmonds, the campaign transcends standard commercial fashion tropes by staging a surreal, denim-clad wedding that feels both intimate and irreverent. Captured by photographer Nick Waplington, the imagery leans into a soft, natural light aesthetic that emphasizes the tactile complexity of raw denim against the ethereal ruffles of couture-inspired gowns. The project masterfully juxtaposes high-concept editorial minimalism with candid, lifestyle-oriented documentation, utilizing live-action technique to ground the models—including notable talent like Christine Quinn—in a space that feels like a shared, lived-in reality rather than a staged set. Stylist Ursina Gysi brings a cohesive edge to the collection, ensuring that iconic brand elements, from heavy topstitching to signature metallic hardware, feel inextricably woven into the bridal narrative. By framing these diverse characters within the familiar visual grammar of a formal group portrait or a frantic pre-wedding preparation, the campaign breathes new energy into luxury fashion houses. The result is a bold, polished reflection of modern identity that balances the rugged heritage of Diesel denim with the delicate, celebratory motifs of a classic wedding day.
Project Diesel · Fall 2024 Ad Campaign
The Fall 2024 ad campaign for Diesel marks a definitive statement in luxury fashion, channeling a raw, tactile energy that bridges the gap between high-concept editorial photography and contemporary streetwear. Under the visionary creative direction of Glenn Martens and the meticulous art direction of Christopher Simmonds, the campaign thrives on a visual language of juxtaposition. Photographer Paul Kooiker captures a diverse cast of models—including Cherella Gessel, Will Core, Marjolein Treep, and Rolf Van Rooij—against a stark, textured cardboard backdrop that serves as an intentionally neutral canvas. This choice allows the collection’s complex material narrative, which features distressed denim, faux-fur, leather, and Y2K-influenced silhouettes, to take center stage. Stylist Ursina Gysi curates an eclectic array of avant-garde textures, from leopard prints to graphic photo-collages, creating a multifaceted look that feels both lived-in and meticulously constructed. The series relies heavily on studio strobe lighting to cast sharp, directional shadows, emphasizing the weight and grain of the varied fabrics. By utilizing a blend of editorial composition and live-action technique, the imagery oscillates between static, sculptural portraits and dynamic, performance-heavy movement. The result is a cohesive, modern aesthetic that feels inherently urban, pushing Diesel beyond traditional campaign tropes into a realm of expressive, fashion-forward storytelling that highlights both the individuality of the subjects and the house's bold, uncompromising identity.
Project Diesel · Holiday 2024 Ad Campaign
Diesel leans into a high-octane interpretation of seasonal excess for its Holiday 2024 ad campaign, a project that skillfully balances chaotic maximalism with the brand's signature urban edge. Under the vision of creative director Glenn Martens and the meticulous art direction of Christopher Simmonds, the campaign transcends the typical festive tropes by embedding luxury fashion into a dense, sensory-heavy landscape. Photographer Marili Andre captures these scenes with a precise blend of editorial minimalism and commercial polish, utilizing both natural light and sharp studio strobe flash to elevate the interplay of textures—from shimmering metallic foils and velvet to synthetic plush fabrics and denim. The imagery operates as a vivid, saturated tableau where the brand’s identity remains central, even amidst a sea of tinsel, fairy lights, and eccentric holiday memorabilia. By placing structured tailoring and high-fashion accessories against a backdrop of cluttered, whimsical props, the campaign successfully reclaims the holiday aesthetic for a contemporary audience. The technical execution, marked by its cinematic flash techniques and deliberate compositional density, ensures that each frame feels less like a traditional product shoot and more like an immersive, high-energy fashion narrative that perfectly encapsulates the Diesel ethos of rebellious, successful living.
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