Miu Miu
Featured Miu Miu projects
This week's top Miu Miu projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Miu Miu · Fall 2026 Ad Campaign
For the Miu Miu Fall 2026 campaign, creative directors Miuccia Prada and Christopher Simmonds orchestrate a nocturnal vision that masterfully balances high-fashion editorial polish with a gritty, cinematic atmosphere. Photographed by Zoë Ghertner, the series unfolds within the stark, expansive environment of an urban parking lot at night, where the interplay of harsh overhead floodlights and wet asphalt serves as a backdrop for the collection's textural intensity. Featuring Hailey Bieber and Xiao Wen Ju, the campaign leans into a deliberate, low-key chiaroscuro lighting style, emphasizing the contrast between voluminous faux-fur trapper hats, tailored wool suiting, and the sleek sheen of Miu Miu’s signature leather handbags. Through the lens of a commercial fashion campaign, the project highlights a sophisticated dialogue between soft, tactile winter layers and the sharp, reflective surfaces of the urban landscape. Styling by Lotta Volkova reinforces this modern, minimalist aesthetic, where slicked-back hair and tinted eyewear complement the structured silhouettes. By utilizing flash and natural light to capture pronounced lens flares against the darkness, the imagery achieves an evocative, mood-driven visual narrative that defines the season. This editorial project succeeds in anchoring Miu Miu’s playful luxury within a grounded, nocturnal reality, resulting in a cohesive series that feels both raw and impeccably curated.
Project Miu Miu · Miu Miu Signatures, Timeless Denim
Miu Miu Signatures, Timeless Denim distills the essence of luxury fashion houses by stripping away the noise of high-concept narrative to focus squarely on the anatomy of the garment. Photographed by Andréa Gori, this fashion editorial campaign leans into a deliberate, studio-based austerity that emphasizes texture and silhouette. Against a recurring neutral grey backdrop, the images utilize studio strobe lighting to create an even, crisp clarity that highlights the raw contrast between Miu Miu’s iconic denim and layered, structured tailoring. Model Ruiqi Jiang brings a grounded, everyday sensibility to the frames, carrying wildflowers and personal effects that add a touch of lifestyle intimacy to the polished composition. Hair stylist Massimo Gamba opted for sharp, intricate braids, while makeup artist Rocco Santamorena favored a clean, understated aesthetic that ensures the clothing remains the primary focal point. By playing with low-rise cuts, exposed layers, and distressed denim finishes, the project channels a subtle rebellion against the fleeting nature of trends, positioning the brand's signature pieces as foundational staples rather than seasonal whims. This portrait-heavy approach proves that editorial minimalism, when executed with precision and a clear eye for detail, provides the strongest canvas for showcasing the enduring appeal of the house's denim collection. Through Gori’s lens, every strap, stitch, and accessory is meticulously documented in a display of commercial prowess.
Project Miu Miu · Miu Miu Signatures Denim
Miu Miu refines the intersection of heritage textiles and youthful rebellion in its latest campaign, Miu Miu Signatures Denim. This project leans into the inherent versatility of the material, presenting a curated vision for the luxury fashion house that feels both grounded and aspirational. Photographed by Andréa Gori, the imagery utilizes sharp studio strobe lighting to pull focus toward the meticulous textures of the collection, favoring a clean, neutral backdrop that allows the raw indigo and structured silhouettes to command the frame. Models Kaat Van Herbruggen and Lena Mantler inhabit these pieces with a candid ease, balancing the rigid architecture of layered denim with the softness of casual, everyday accessories like floral-embellished leather handbags and stacks of vintage books. The styling prioritizes editorial minimalism, stripping away the excess to highlight how classic denim can be reinvented through contemporary layering. By pairing cropped tailoring with deliberate, low-key styling, the campaign captures a lifestyle narrative that feels inherently Miu Miu: intellectually curious yet grounded in the tactile reality of the fabric. Every composition emphasizes a sophisticated interplay of light and shade, elevating simple wardrobe staples into a cohesive, high-fashion statement that respects the legacy of the brand while speaking to a modern audience that values authenticity over artifice.
Project Miu Miu · Miu Miu MET GALA featuring Gigi Hadid
For the 2026 Met Gala, Miu Miu tapped into a masterclass of luxury fashion editorial, presenting a campaign that centers on the intersection of architectural gown design and high-fashion portraiture. Featuring Gigi Hadid as the campaign’s focal point, the imagery leans into a minimalist aesthetic, utilizing a soft mauve and muted pink backdrop to ensure the intricate craftsmanship of the house takes center stage. Photographed by Martina Keenan, the series highlights a bespoke, backless black gown characterized by sheer fabric, metallic embroidery, and delicate crystal fringe. The studio strobe lighting acts as a vital tool, emphasizing the luminosity of the embellishments against the dark, semi-sheer mesh of the garment. Executive Producer Francesca Valente ensures the composition remains clean, focusing the viewer’s eye on the fluid drape of the train and the precision of the appliqué. By stripping away visual clutter, the portraits achieve a sense of editorial minimalism that feels both timeless and grounded in contemporary couture. The result is a refined exploration of texture, where the marriage of shimmering fringe and sweeping silhouette celebrates the craftsmanship synonymous with Miu Miu. This project serves as a definitive look at modern red-carpet elegance, balancing artistic composition with the commercial polish required for such a high-profile industry event.
Project Miu Miu · Miu Miu MET GALA featuring Joey King
For this latest campaign for Miu Miu, actor Joey King takes center stage in an editorial portrait series that captures the intersection of architectural couture and ethereal grace. Photographed by Martina Keenan with executive production by Francesca Valente, the visuals lean into a sophisticated, maximalist aesthetic that prioritizes the intricate craftsmanship of the brand’s custom gown. Each frame highlights the garment’s sheer, form-fitting silhouette, where flame-like appliqué and cascading silver crystal embroidery create a rhythmic, fluid texture against the body. By opting for a muted, dusty-pink backdrop, the creative team ensures that the focus remains anchored on the interplay between the gown’s metallic brilliance and the soft, organic movement of the fabric. The project utilizes natural light to enhance the sparkle of the crystals, while the occasional use of studio strobe techniques provides a polished, high-key finish that elevates the editorial narrative. King’s poise acts as the perfect conduit for this luxury fashion showcase, grounding the delicate, sheer design in a sense of modern confidence. Through a careful balance of clean composition and textured detailing, the project masterfully highlights Miu Miu’s commitment to refined, sculptural design, resulting in a cohesive series that feels both romantic and undeniably contemporary in its execution.
Project Miu Miu · Upcycled 2026 Ad Campaign
The Miu Miu Upcycled 2026 ad campaign masterfully recalibrates the dialogue between luxury fashion houses and sustainable craftsmanship. Under the sharp vision of creative director Miuccia Prada, the project leans into a distinctive aesthetic of editorial minimalism, where the artifice of the studio is used to heighten, rather than mask, the intricate details of the collection. Photographer Alasdair McLellan captures the series with technical precision, utilizing studio strobe lighting to carve out crisp silhouettes against vibrant, saturated backdrops of matte blue and olive green. Art director Christopher Simmonds orchestrates a visual narrative that feels both precise and effortlessly cool, grounding the high-fashion sensibilities of the brand in a clean, contemporary framework. Stylist Lotta Volkova elevates the narrative by layering textures, pairing structured leather belts and utilitarian footwear with delicate floral beadwork and shimmering sequins, creating a tension between the rugged and the refined. Model Suki Waterhouse commands each frame, her wet-look hair and neutral gaze serving as a modern anchor for the collection’s ornate embellishments. Through this strategic mix of commercial polish and portrait intensity, the campaign successfully frames the upcycled initiative as a sophisticated evolution of the Miu Miu identity, ensuring that sustainability remains firmly at the center of the luxury conversation without sacrificing the brand's signature playful elegance.
Project Miu Miu · Miu Miu Parfums QIXI 26 Campaign
Miu Miu bridges the gap between nostalgia and modern luxury in its latest fragrance campaign for QIXI 26, effectively positioning the scent as an essential accessory for the digital age. By juxtaposing the iconic quilted glass aesthetic of the Miu Miu perfume bottle against a clear plastic audio cassette tape, the campaign leans into a retro-futuristic narrative that feels both tactile and intimate. This commercial project relies on a clean, intentional composition where a delicate loop of magnetic tape physically connects the two objects, grounding the brand identity in a tangible, analog past while maintaining a sharp, contemporary edge. Photographer Lauren Bamford captures the subjects with precision, utilizing high-key studio strobe lighting to emphasize the translucent interplay between the amber-toned glass and the rigid, industrial plastic of the cassette. Set designer Mathilde Vallantin Dulac masterfully orchestrates the space on a flat, pale blue backdrop, ensuring that the minimalist geometry remains the focal point of the visual story. This beauty campaign eschews unnecessary ornamentation, choosing instead to let the material textures speak for themselves through sophisticated, deliberate lighting techniques. The result is a refined visual language that honors the craftsmanship of the fragrance while inviting the viewer to engage with the brand's enduring, playful sophistication within the competitive luxury perfume market.
Project Miu Miu · Fall / Winter 2026 garments
Miu Miu returns to the core of its architectural identity with the Fall/Winter 2026 collection, a series of looks that lean into the brand's signature tension between clean minimalism and tactile luxury. Captured by photographer Hugo Bouteyre, the campaign functions as an exercise in editorial restraint, set against the grounding, warm-toned backdrop of vertical-grain wooden paneling that transforms the frame into an intimate study of form. Under the direction of stylist Lotta Volkova, the collection navigates a sophisticated range of materials—from structured leather and sleek nylon to sumptuous faux fur and sheer, layered textiles. Every ensemble, whether a monochromatic tailored jacket or a polished midi-skirt combination, emphasizes a distinct sense of place and personal character. The visual narrative relies on natural light to highlight the intricate sheen of accessories, including ornate crystalline earrings and structured handbags, ensuring that every texture is rendered with absolute clarity. With impeccable grooming support from hair stylist Guido Palau and makeup artist Pat McGrath, the imagery avoids the clamor of the contemporary trend cycle, opting instead for a deliberate, symmetrical aesthetic. These editorial portraits prioritize the interplay of shadow and fabric, grounding the high-fashion garments within a domestic, almost sculptural space that perfectly frames the understated, powerful confidence of the Miu Miu aesthetic.
Project Miu Miu · Miu Miu L’Été 2026 Campaign
For the Miu Miu L’Été 2026 campaign, the iconic fashion house turns to the serene, minimalist expanse of the coast to redefine summer luxury. Under the creative vision of art director Christopher Simmonds and the sharp eye of photographer Jeano Edwards, the campaign leans into a tranquil editorial aesthetic that feels both grounded and aspirational. By placing subjects in the shallow, gentle surf, the imagery captures a distinct sense of ease, where the interplay of golden hour illumination and natural light brings out the textures of structured brown suede, intricate silk neckerchiefs, and woven leather handbags. Stylist Lotta Volkova orchestrates a masterclass in layering, blending crisp collared shirts under sleeveless minis and structured jackets that feel distinctly Miu Miu. This project functions as a sophisticated lifestyle study, utilizing high-key, sun-drenched settings to emphasize the collection’s tactile details. With casting by Ashley Brokaw, the diverse ensemble, including actors and models, anchors the campaign in a quiet, direct realism. The final result is a series of portrait and lifestyle images that feel deeply cohesive, leveraging the brand’s signature play between the playful and the pragmatic. Every frame is refined by the precise grooming of hair stylist Holli Smith and makeup artist Thomas De Kluyver, ensuring that despite the raw, maritime environment, the editorial polish remains front and center.
Project Miu Miu · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, Miu Miu continues to refine the dialogue between intellectual rigor and effortless femininity, resulting in a series of images that feel both clinical and deeply personal. Under the sharp creative vision of Miuccia Prada and creative director Edward Quarmby, the campaign leans into a deliberate, minimalist aesthetic that strips away excess to focus entirely on texture and silhouette. Captured by photographer Zoë Ghertner, the work utilizes a blend of studio strobe and natural light to emphasize the rich tactile qualities of corduroy, sheer knitwear, and structured leather handbags. The series features a diverse ensemble of talent, including Mia Goth, Emma Corrin, and Ethel Cain, each bringing a grounded, neutral sensibility to the compositions. Stylist Lotta Volkova anchors the visuals, curating looks that emphasize layering and odd-couple pairings, such as sequined briefs with knits or sheer skirts over tailored blazers. By employing editorial split-frame techniques and clean, grey-toned studio environments, the campaign functions as both a commercial showcase and a thoughtful portrait of modern dressing. The imagery avoids traditional high-fashion bombast in favor of a quiet, deliberate framing that places the Miu Miu logotype as a central anchor, ensuring the brand identity remains clear amidst the play of light and shadow.
Project Miu Miu · 'QiXi’ 2023 Ad Campaign
For the Miu Miu QiXi 2023 campaign, the luxury fashion house delivers a masterclass in editorial minimalism, stripping back the noise to focus on the tactile interplay of texture and branding. Captured through the lens of photographer Lengua, the campaign channels a contemporary spirit that feels both intimate and meticulously structured. The visual narrative leans into a clean, modern aesthetic, defined by a palette of soft greys and crisp whites that provide a neutral canvas for the collection’s vibrant accessories and signature polka-dot prints. Under the sharp eye of stylist Lotta Volkova, the campaign features models Ying Ouyang and Ruiqi Jiang, who effortlessly embody the Miu Miu girl—poised, polished, and perpetually ahead of the curve. The execution relies on a sophisticated blend of studio strobe and natural light, which work in tandem to highlight the fine grain of distressed leather, the crystalline sparkle of Mary Jane heels, and the plush quilted surfaces of the brand’s iconic handbags. By integrating subtle window-pane shadows and precise geometric compositions, the campaign transforms everyday accessories into high-fashion centerpieces. Through casting directed by Arianna Pradarelli, the imagery maintains a cohesive, high-end identity that celebrates both the legacy of the label and the evolving, youthful elegance of its latest seasonal offering.
Project Miu Miu · Holiday 2023 Ad Campaign
Miu Miu enters the festive season with a distinctively understated elegance for its Holiday 2023 ad campaign, stripping away the traditional maximalist noise of the season in favor of a quiet, intimate narrative. Captured through the lens of photographer Zoë Ghertner, the campaign leans into a sophisticated, minimalist aesthetic that allows the brand's heritage craftsmanship to command the viewer's full attention. Creative director Miuccia Prada, working alongside art director Edward Quarmby, curates a series of scenes that feel both private and staged, utilizing soft natural light to emphasize the rich tactile qualities of faux fur, sequins, and signature quilted leather. Talent Emma Corrin inhabits these neutral-toned, antique-inflected spaces with a calm, deliberate presence that mirrors the collection's balanced mix of leisure and luxury. Stylist Lotta Volkova anchors the visuals, integrating thoughtful accessories—from vintage-style cameras to scattered wooden cubes—that suggest a life lived in moments rather than grandeur. By favoring editorial portraiture over traditional commercial artifice, the campaign succeeds as a masterclass in modern luxury fashion. The imagery creates a lingering, contemplative atmosphere, effectively shifting the focus from the act of gift-giving to the quiet, personal experience of holiday styling. This project demonstrates how Miu Miu continues to define the contemporary landscape by prioritizing texture and mood over excess.
Explore other Fashion brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
