Victoria's Secret
Featured Victoria's Secret projects
This week's top Victoria's Secret projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Victoria's Secret · Bras Of Fall
For the Bras Of Fall campaign, Victoria's Secret delivers a masterclass in modern editorial photography, blending high-fashion sensibilities with the raw energy of the studio environment. Photographer Dan Beleiu captures a collection that feels both intimate and expansive, utilizing studio strobe lighting to emphasize the intricate textures of lace and the bold, saturated color palettes that define the season. The imagery leans into a meta-narrative, often incorporating the tools of the trade—tripods, lighting umbrellas, and digital previews—directly into the frame. This creative choice bridges the gap between commercial product showcase and behind-the-scenes artistry. Supermodel Adriana Lima anchors the project with a series of confident, poised portraits, while styling by Dione Davis introduces dramatic elements like sheer fringe skirts and structured drapery that invite movement. The visual language is defined by a clean, minimalist composition, with sharp color-blocking against deep crimson and white backgrounds that allow the craftsmanship of the lingerie to take center stage. Through the lens of medium format photography, the project achieves a polished, high-contrast aesthetic that feels both timeless and urgent. With meticulous set design by Matt Jackson, the campaign successfully elevates everyday essentials into a vibrant fashion statement, grounding the brand's identity in professional rigor and sophisticated, visual storytelling that remains intrinsically connected to the pulse of the industry.
Project Victoria's Secret · Summer 26 PINK Campaign
Victoria’s Secret embraces a vibrant, sun-drenched aesthetic for its Summer 26 PINK campaign, capturing a sense of youthful energy and relaxed confidence. The project, rooted in the lingerie and underwear fashion space, centers on an editorial approach that feels both approachable and polished. Photographer Dan Beleiu masterfully utilizes studio strobe lighting to ensure every frame pops with clarity, emphasizing the delicate textures of lace and cotton fabrics against a graphic, striped backdrop. By pairing playful poses with a cohesive pink and off-white color palette, the campaign leans into a nostalgic, high-energy visual language that fits perfectly within the brand’s established identity. Model Inka Williams brings a natural, charismatic presence to the shoot, effortlessly bridging the gap between commercial appeal and editorial depth. The aesthetic is further elevated by the precision of hair stylist Sonny Molina and makeup artist Marcelo Gutierrez, who lean into fresh, clean looks that highlight the authenticity of the talent. This campaign manages to feel both nostalgic and contemporary, balancing careful studio artifice with an organic, joyful spirit. By eschewing over-production in favor of clean compositions and precise lighting, the project establishes a refreshing visual consistency, proving that well-executed commercial fashion photography can still carry a distinct, high-impact creative signature while remaining entirely focused on the garments themselves.
Project Victoria's Secret · Flexfactor
The Flexfactor campaign for Victoria’s Secret leans into a refined, editorial minimalism that elevates the brand’s everyday offerings through sophisticated studio craft. Captured through the lens of photographer Dan Beleiu, the imagery moves away from cluttered staging to embrace a series of intimate, high-fashion portraits that prioritize the interplay of texture, color, and form. By utilizing a consistent palette of warm tan, mustard, and golden-brown backdrops, the campaign creates a cohesive visual language where the vibrant hues of the lingerie—from sage green to deep burgundy—take center stage. The execution relies heavily on the expert use of studio strobe lighting, which expertly balances soft, directional shadows to highlight the satin sheen of the fabrics and the subtle contours of the models, including Adriana Lima, Devyn Garcia, and Kris Grikaite. This portrait-heavy approach is further textured by the deliberate styling, featuring delicate gold jewelry and windswept hair, with the latter adding a necessary sense of dynamic motion to otherwise static compositions. Supported by the precise contributions of hair stylist Sonny Molina and makeup artist Jezz Hill, the project successfully bridges the gap between commercial accessibility and elevated editorial storytelling. The resulting aesthetic feels clean, cinematic, and focused, ensuring that the interplay between the subject and the product remains the undisputed narrative anchor of this compelling fashion series.
Project Victoria's Secret · Fall 26 PINK x ELLE Campaign
The Fall 26 PINK x ELLE campaign serves as a vivid exploration of contemporary femininity, leaning into a playful, Y2K-inspired aesthetic that feels both nostalgic and distinctly modern. Captured with a high-key lighting approach, the imagery uses a saturation-heavy, monochromatic pink palette to transform a standard studio environment into a stylized dressing room sanctuary. Photographer Emma Louise Swanson expertly navigates this hyper-feminine world, creating a narrative that feels authentic and spontaneous rather than overly polished. The editorial minimalism is elevated by the tactile work of set designer Viki Rutsch, who fills the space with plush shaggy carpets, draped curtains, and carefully curated lifestyle props that anchor the models in a lived-in, relatable reality. Fashion editor and stylist Yohana Lebasi masterfully mixes textures—juxtaposing shimmering sequins and structured tweed with casual loungewear and denim—to define the collection's versatile energy. With essential contributions from hair stylist Sonny Molina and makeup artist Janessa Paré, the visuals capture a seamless blend of editorial polish and commercial ease. By focusing on the candid moments shared between models and their canine companions, the campaign reads as a vibrant tribute to self-expression and personal style, successfully bridging the gap between high-fashion editorial sensibilities and the accessible, high-energy spirit of the PINK brand.
Project Victoria's Secret · VSPink Girls Getaway
Victoria’s Secret channels the quintessential spirit of a sun-drenched summer escape in the VSPink Girls Getaway campaign. This series of imagery leans into a carefree, coastal aesthetic, capturing an authentic sense of camaraderie and leisure through a distinctly candid lens. Under the creative direction of the production team, the project thrives on a polished yet approachable lifestyle energy, blending editorial flair with the spontaneity of a road trip. Photographer Emma Louise Swanson expertly utilizes natural light to bathe the subjects in warm, golden hues, emphasizing the textures of sequins, lace, and surf-inspired accessories. The visual narrative is further anchored by the meticulous styling of Cece Liu, whose work seamlessly integrates playful fashion—from crochet beanies to vintage-inspired silhouettes—into the energetic beachside settings. With hair styling by Clay Nielsen and makeup artistry by Robert Rumsey, the campaign achieves a fresh, youthful glow that mirrors the vitality of the models. The set design, featuring vintage vehicles, surf-covered walls, and sun-soaked interiors, serves to cultivate a nostalgic, cinematic atmosphere. By capturing these genuine, laughter-filled moments against the backdrop of sandy shores and domestic playfulness, the campaign perfectly encapsulates the vibrant, free-spirited identity of the VSPink brand, inviting audiences to immerse themselves in a radiant, endless summer daydream that feels both aspirational and intimately real.
Project Victoria's Secret · 'Icon' 2023 Ad Campaign
For the Victoria's Secret Icon 2023 ad campaign, the brand pivots toward a refined, minimalist aesthetic that centers on the strength and diversity of its cast. Captured through the lens of photographer Mikael Jansson, the campaign leans into a sophisticated editorial quality, shedding excessive artifice in favor of clean, studio-lit portraits. The imagery utilizes a mix of crisp studio strobe lighting and high-contrast black and white chiaroscuro to emphasize both the architectural details of the lingerie and the individual presence of the models. Iconic figures including Gisele Bündchen, Naomi Campbell, Adriana Lima, and Hailey Bieber appear alongside Adut Akech and Emily Ratajkowski, each frame crafted with an intentional focus on form and poise. Stylist Camilla Nickerson curates the collection with an eye for subtle textures, from delicate lace patterns to refined monogram detailing, ensuring the apparel remains the focal point against seamless, neutral gray backdrops. The project successfully balances commercial appeal with an elevated, fashion-forward approach, creating a cohesive visual language that celebrates the personal power of each subject. By stripping away complex environments, the campaign highlights the intricate craftsmanship of the lingerie while allowing the confident, direct gazes of the talent to anchor the narrative, resulting in a timeless and polished series of portraits that define a new chapter for the brand.
Project Victoria's Secret · Holiday 2023 Ad Campaign
For its Holiday 2023 campaign, Victoria's Secret leans into a high-octane celebration of festive glamour, blending editorial polish with a playful, high-key aesthetic. The campaign, which encompasses a broad range of lingerie, loungewear, and holiday-themed apparel, is brought to life through a series of dynamic studio sessions captured by photographers Camille Summers-Valli and Max Papendieck. By utilizing sharp studio strobe lighting and a saturated color palette of iconic holiday reds, deep emerald greens, and stark whites, the project creates a high-contrast visual identity that feels both polished and energetic. Stylists Alex White and Jorden Bickham curate a diverse array of textures—from shimmering satin and delicate lace to plush faux fur and classic tartan prints—that ground the collection in a cozy yet elevated seasonal narrative. Featuring a powerhouse ensemble of models including Hailey Bieber, Imaan Hammam, Paloma Elsesser, and Jill Kortleve, the imagery captures a candid, joyful spirit through dynamic movement and expressive portraiture. The campaign successfully synthesizes luxury lingerie marketing with the warmth of the holiday season, employing clever prop work like oversized metallic ornaments and geometric blocking to maintain a contemporary, fashion-forward edge. Each frame reinforces a cohesive brand identity that feels both accessible and aspirational, highlighting the meticulous craft behind the seasonal collections.
Project Victoria's Secret · 'Dream lingerie' 2024 Ad Campaign
For the Victoria's Secret Dream Lingerie 2024 campaign, the brand leans into a sophisticated, garden-infused romanticism that bridges the gap between classic editorial portraiture and high-end commercial allure. Captured by photographer Angelo Pennetta, the campaign finds its visual footing against the opulent backdrop of Longleat House in England, where historical architecture meets lush, manicured landscapes. The visual narrative utilizes natural light to emphasize the intricate textures of the collection—from delicate floral embroidery and sheer mesh to satin, lace, and voluminous faux fur. Featuring a cast of world-renowned models including Candice Swanepoel, Behati Prinsloo, and Taylor Hill, the series masterfully weaves these intimate pieces into both grand interior libraries and vibrant outdoor settings. Styling by Emmanuelle Alt injects an effortless elegance into the ensembles, while hair by Cyndia Harvey and makeup by Lauren Parsons ensure a polished finish that feels both timeless and current. Set designer Andy Hillman plays a pivotal role in grounding the campaign, utilizing ornate stone balustrades, classical statuary, and period-specific furnishings to build an environment that feels lived-in yet aspirational. By blending editorial minimalism with lifestyle commercialism, the campaign successfully elevates the Dream Lingerie line, positioning these intimate apparel staples as essential components of a refined, dreamlike lifestyle. Each frame serves as a testament to the power of thoughtful location scouting and harmonious textural interplay.
Project Victoria's Secret · Body by Victoria 2026
For the Body by Victoria 2026 campaign, the iconic lingerie brand pivots toward a masterclass in intimacy and tactile comfort. This expansive lifestyle campaign reimagines the classic boudoir aesthetic, favoring high-angle, overhead compositions that emphasize a sense of serene domesticity. Through the lens of photographer Dan Beleiu, the project leans into a soft, ethereal visual language, utilizing natural light to highlight the intricate interplay between delicate lace textures, reflective satin bedding, and the nuanced color palettes of the collection. The imagery channels a tranquil, editorial mood, moving beyond standard commercial tropes to focus on the human form in repose. With meticulous creative styling by Priscilla Polley, each frame is layered with a curated mix of textiles—ranging from quilted linens to metallic-toned silks—which anchor the subjects in a sophisticated, monochromatic environment. Under the discerning direction of Griffin Stoddard, the campaign features a diverse cast including models Ajok Daing, Neelam Gill, Sherry Shi, and Zak, whose relaxed, authentic posing brings a grounded humanity to the brand’s newest silhouettes. By blending technical precision with a warm, inviting atmosphere, the production succeeds in elevating everyday loungewear into a narrative of personal ease. The project serves as a sophisticated testament to modern fashion photography, where lighting and environmental design harmonize to create an immersive, sensory experience that resonates with contemporary consumers seeking both style and comfort.
Project Victoria's Secret · Victoria's Secret Spring 2026 Campaign
For the Victoria's Secret Spring 2026 campaign, photographer Emily Lipson orchestrates a masterclass in modern intimacy, pivoting the brand toward a refined, editorial aesthetic that prioritizes authentic presence over traditional artifice. By utilizing high-key studio strobe setups interspersed with the delicate nuances of natural light, Lipson creates a visual narrative that feels both accessible and aspirational. The campaign, which features powerhouse models Jill Kortleve, Mayowa Nicholas, and Paloma Elsesser, strips away the superfluous to focus on the interplay between soft textures and structured silhouettes. Whether capturing a model against a warm, vertically-grained wooden wall or leaning into the stark, uncompromising clarity of a minimalist white background, the work reads as a sophisticated evolution of the brand identity. The imagery shifts fluidly between commercial accessibility and high-fashion sensibility, relying on clean compositions to allow the intricate floral lace and smooth satin fabrics to command the viewer’s attention. By embracing this understated lifestyle approach, the project avoids the clutter of over-production, opting instead for a deliberate, portrait-driven focus that highlights the contours of the subjects with a refreshing, even-handed grace. It is a confident step forward for the lingerie and underwear industry, proving that a clear, restrained lens is often the most powerful tool for capturing enduring, contemporary elegance.
Project Victoria's Secret · Tropic of C x Victoria’s Secret
The Tropic of C x Victoria’s Secret campaign captures the intersection of high-fashion allure and sun-drenched, relaxed leisure. Featuring supermodel Candice Swanepoel, the swimwear collection is brought to life through a series of evocative portraits that lean into editorial minimalism. Photographer Greg Swales leans into natural light to craft a warm, sun-kissed palette, effectively grounding the bold designs—ranging from striking red one-piece suits with intricate cut-outs to textured black bikinis—within a refined, domestic-meets-tropical environment. The aesthetic is elevated by the tactile styling of Ayumi Perry, who utilizes draped fabrics and soft foreground elements to frame the imagery, lending a dreamy, cinematic quality to the swimwear editorial. The inclusion of delicate props like halved pomegranates and soft, laundry-inspired hangings adds a layer of authentic, candid texture that moves the work beyond the traditional studio setup. With meticulous hair styling by Panos Papandrianos and artistry from Pat McGrath, the campaign embraces a 35mm film aesthetic, creating a nostalgic yet modern visual narrative. This collaboration successfully positions the collection within a lifestyle framework, blending professional polish with an approachable, light-filled warmth that feels both aspirational and deeply rooted in the ease of a summer escape.
Project Victoria's Secret · Victoria's Secret VSX Spring 2026
The Victoria's Secret VSX Spring 2026 campaign marks a sophisticated evolution in the brand's sportswear narrative, blending high-performance utility with a sharp, architectural aesthetic. Photographed by Zoey Grossman, the series leans into a polished, minimalist atmosphere that prioritizes the interplay between the human form and industrial design. By utilizing natural light to cast dramatic shadows against smooth concrete walls and expansive, cloud-filled skies, the imagery creates a clean, high-fashion vocabulary for activewear. The collection is brought to life by models Abby Champion, Adriana Lima, and Devyn Garcia, whose focused, athletic presence anchors the campaign’s sense of movement and professional grace. Styling by Gabriella Karefa-Johnson elevates the technical apparel, mixing vibrant royal blues and soft pinks with intricate floral patterns and unexpected accents like ballet-inspired leg warmers. With grooming precision from hair stylist Sonny Molina and makeup artist Kennedy, the aesthetic feels both intentional and editorial, moving beyond traditional gym settings. The execution relies on a blend of lifestyle and commercial photography techniques, utilizing both studio strobe and natural light to emphasize fabric textures and the structural lines of the garments. The project succeeds in positioning VSX as a multifaceted wardrobe, where performance meets refined, contemporary style in a visually harmonious environment.
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