Kraft Heinz
Featured Kraft Heinz projects
This week's top Kraft Heinz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kraft Heinz · Mayonnaise
Kraft Heinz presents a commercial spot for their mayonnaise, centered on the physical properties of the product. The project utilises macro cinematography to capture the dense, glossy consistency of the spread in high definition. Produced by Studio Philotheus Nisch with agency support from Wieden+Kennedy London, the visual language relies on a clean, minimalist aesthetic. Dynamic text overlays integrated into the frame provide product messaging, complemented by post-production work from No.8ldn.
Kraft Heinz · Ketchup Fraud
Kraft Heinz explores the recognition and expectations surrounding condiment selection in this commercial project titled Ketchup Fraud. Set within a professional kitchen environment, the film centers on a man preparing service items, highlighting the brand’s presence in food service spaces. The execution relies on live-action techniques and natural lighting to emphasize the product in a high-traffic setting. The production was supported by WOLF CREDO Productions Co., with post-production and visual effects provided by R+D Productions and Frame Distillery VFX. The soundscape and music were composed by Grayson Music.
Kraft Heinz · Ketchup Fraud
Kraft Heinz explores the reality of condiment substitution in the commercial campaign titled Ketchup Fraud. The piece focuses on a professional kitchen environment, highlighting the interplay between branding and consumer expectation in the food and beverage industry. Produced by WOLF CREDO Productions Co., the live-action technique piece features a kitchen staffer navigating condiment bottles within a high-contrast setting. Post-production efforts were led by R+D Productions and Frame Distillery VFX, with a custom soundscape provided by Grayson Music to support the visual shift toward the brand's signature red identity.
Kraft Heinz · Swipe Right for Mayo
Kraft Heinz explores the intersection of consumer habits and digital dating culture in 'Swipe Right for Mayo.' The campaign investigates whether the presence of mayonnaise on dating app profiles influences user interaction. Developed by agency The Kitchen, this commercial utilizes a vertical format tailored for mobile platforms. The execution leans into a moody aesthetic, blending live-action technique with motion graphics to bridge the gap between product placement and dating app interface simulations.
Kraft Heinz · Spicy Ketchup 911
Kraft Heinz introduces its Spicy Ketchup with a high-energy digital campaign titled Spicy Ketchup 911. The project leans into a minimalist aesthetic, utilizing a vibrant red background and bold white typography to command visual attention. The commercial simulates a dramatic 911 emergency call, synchronizing animated text elements with dynamic audio waveforms. This motion graphics execution maintains a clean, high-contrast look that keeps the focus squarely on the brand identity. The project was developed by agency Rethink, with post-production support provided by Alter Ego and sound design handled by Pickle.
Kraft Heinz · Deadpool & Wolverine Can't Unsee It
Kraft Heinz presents a cinematic commercial spot featuring Deadpool and Wolverine, played by Ryan Reynolds and Hugh Jackman, in a playful narrative tie-in. The campaign sees the two characters transition from a diner conversation to an outdoor walk before morphing into oversized Heinz mustard and ketchup bottles. Produced with creative direction from agency Rethink, the spot utilizes high-end VFX and live-action techniques to integrate the characters into the brand's product identity. The production maintains a polished aesthetic throughout, leaning into the humor and character-driven dynamics of the film franchise.
Kraft Heinz · At Last - Mustard
Kraft Heinz presents 'At Last - Mustard,' a commercial campaign centered on the brand's food and beverage offerings. The production utilizes live-action technique and clean visual staging to highlight packaging details through high-contrast color grading and expert lighting. Creative direction for the project was provided by Julie Nichols and Chris Clark, with design work by Benjamin Abud. The campaign features sound design and music production by Squeak E Clean Studios, with additional contributions from the in-house agency, Kraft Heinz - 'The Kitchen'.
Kraft Heinz · United Tastes of America
Kraft Heinz explores regional culinary traditions in the United Tastes of America campaign. The commercial centres on communal outdoor dining, capturing backyard barbecues and camping cookouts through a lens of food-focused social connection. Produced with creative input from agencies TracyLocke and Zeno Group, the film utilizes a live-action technique to document meal preparation and the application of core condiments across varied group settings. The production maintains a warm, energetic visual rhythm throughout its horizontal commercial format.
Kraft Heinz · Plant Proteinz Soup
Kraft Heinz introduces its Plant Proteinz Soup line through a commercial centered on active, daily routines. The project, brought to life by agency REBORN and production company Eric Tom & Bruce, frames the soup within a narrative of balanced, everyday living. Utilizing live-action technique, the film follows subjects through morning exercise and domestic meal preparation. The visual approach prioritizes warm lighting and clean aesthetics, focusing on natural textures and earthy tones to convey a sense of wholesome nutrition across home and office environments.
Kraft Heinz · Seriously Good Flavoured Mayo
Kraft Heinz positions its Seriously Good Flavoured Mayo range as a versatile dining staple in this commercial production. The live-action spot captures a casual domestic setting, focusing on the condiment's application across a diverse menu of burgers, tacos, and fresh vegetables. Captured in natural light, the sequence emphasizes the social nature of the meal. Production was handled by Eric Tom & Bruce, highlighting the brand's presence within the packaged food and beverage sector through a warm, horizontal visual style.
Kraft Heinz · Pickle Flavoured Ketchup
Kraft Heinz introduces a unique culinary crossover with its Pickle Flavoured Ketchup, captured in a commercial spot that highlights the product's versatile application. The film features the condiment being served on a double cheeseburger and a basket of fries, focusing on the vibrant contrast between the brand's signature red and the pickle-inspired green tones. Produced by Eric Tom & Bruce, the creative direction leans into a playful, minimalist aesthetic. The project utilizes live-action technique and clean, studio-based art direction to maintain focus on the product pairing. The spot is formatted for vertical viewing, emphasizing a direct and high-energy presentation.
Kraft Heinz · Hockeyville 20th Anniversary
Kraft Heinz marks the 20th anniversary of Hockeyville with a celebratory commercial that channels the intersection of community life and national sport. The piece captures a series of vignettes featuring residents and players navigating frozen town streets and local rinks, blending domestic intimacy with the energy of the ice. Produced with a nostalgic visual language, the campaign leans into live-action techniques to contrast vivid outdoor autumn scenes with the crisp interior of the arena. Agency partner Rethink led the creative direction, supported by PR efforts from Zeno Group Canada and media strategy by Carat Canada.
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