McDonald's
McDonald's global fast food campaigns, cultural activations and product stories
Featured McDonald's projects
This week's top McDonald's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
McDonald's · Easy Morning
McDonald's presents Easy Morning, a commercial campaign capturing a fast-paced and energetic start to the day. The film follows a young man as he navigates his morning routine, moving through his apartment with a dynamic rhythm. Utilizing a live-action technique, the narrative leans into a nostalgic visual tone, amplified by natural light filtering through an urban cityscape. Production was handled by GREATERGOOD.
McDonald's · FIFA World Cup 2026
McDonald's celebrates the upcoming FIFA World Cup 2026 with a global campaign featuring legendary football athletes David Beckham, Lamine Yamal, and Ronaldinho Gaúcho. The project spans a variety of settings, moving from the brand's iconic drive-thru windows and restaurant interiors to vibrant outdoor spaces where the players engage with branded tournament merchandise. Developed by Wieden+Kennedy New York, the campaign bridges the gap between historical tournament moments and contemporary lifestyle scenes. The production employs a live-action technique, blending natural lighting with cinematic grading to highlight both the athletes' casual interactions and high-energy football sequences.
McDonald's · McDonalds x Nike
McDonald’s and Nike collaborate on this multi-format commercial campaign featuring Devin Booker. The project utilizes a documentary-style approach, placing the athlete against expansive desert landscapes and rugged outdoor terrain. The production leans into an analogue aesthetic, characterized by handheld camerawork and natural light that accentuates the earthy tones of the environment. Creative direction for the campaign was led by Wieden+Kennedy and Schofield's Flowers. Post-production and editing services were provided by Mackcut. The series spans both vertical and horizontal compositions, capturing Booker in a range of settings from park benches to arid mountain overlooks.
McDonald's · Cheese Marathon
McDonald's 'Cheese Marathon' spot captures a high-energy pursuit across an expansive landscape. The narrative centers on three individuals navigating rugged terrain to follow a rolling wheel of cheese, utilizing wide cinematic framing to emphasize the scale of the environment. Produced by GREATERGOOD, the fast food commercial employs desaturated tones and live-action techniques to build an adventurous tone throughout the outdoor chase.
McDonald's · Create Your Taste
McDonald’s 'Create Your Taste' is a food and beverage commercial campaign that highlights the brand’s custom dining experience. Produced by Sweetshop AU with creative direction from DDB Sydney, the film leans into a lifestyle-focused narrative through a series of domestic vignettes. Featuring a live-action technique, the piece captures men and women across various home settings, from bedrooms to living rooms. Post-production and VFX were managed by Fin Design + Effects, ensuring a polished, cinematic finish to the horizontal video assets.
McDonald's · Sausage and Egg McMuffin
McDonald's presents a focused look at the Sausage and Egg McMuffin in this commercial spot produced by Darling Films in partnership with agency Leo Burnett UK. The film emphasizes the textures of the breakfast item through macro cinematography, centering on the toasted muffin, fried egg, sausage patty, and melting cheese. Warm lighting illuminates the ingredients throughout the live-action sequence, highlighting the composition of the product. The piece serves as a concise exploration of the food offering, utilizing clean framing to showcase the signature breakfast assembly.
McDonald's · First Date
McDonald's presents First Date, a social media advertising campaign exploring the cultural debate surrounding fast food as a first-date destination. The project features a series of candid interviews where individuals share lighthearted opinions on the subject, set against a mix of domestic and outdoor environments. Produced by FP7 McCann Dubai and MCN, the piece utilizes a vertical, live-action technique designed for digital platforms. The execution relies on quick cuts and on-screen text overlays to maintain a conversational, high-energy pace throughout the lifestyle-focused creative.
McDonald's · Bonusbuch
McDonald’s introduces the Chicken Big Mac in this commercial spot for the Bonusbuch promotional campaign. The film leans into macro cinematography, focusing on the assembly of the sandwich, from crispy breaded chicken patties to layers of melting cheese and signature sauce. Warm, golden lighting highlights the textures of the ingredients against a clean visual backdrop. The edit transitions from these close-up details to a wider composition featuring a complete meal set, including McNuggets and the featured coupon pages. Sound design by Hello Robin supports the visual pace.
McDonald's · PART ONE | 4WDrive-Thru | That's How We Macca's
McDonald's 'PART ONE | 4WDrive-Thru' campaign captures a road-trip narrative centered on outdoor exploration and camaraderie. The commercial follows a group of friends as they transition from a local restaurant visit to an off-road journey through diverse landscapes. The execution relies on live-action techniques, incorporating handheld driving perspectives and cinematic aerial sequences. With a warm color palette and natural lighting, the film leans into the aesthetics of adventure travel to document the group's traverse across mountainous and wooded terrain. The project was developed by agency DDB Group Aotearoa with production, post-production, and sound services provided by Good Oil.
McDonald's · BurgerCuda
McDonald's presents the BurgerCuda, a custom vehicle project that merges automotive design with the brand's aesthetic. The commercial spot showcases the car's exterior, focusing on bespoke details like retro-styled badging and a unique hood scoop. The interior cabin features custom dashboard emblems and striped seating, captured through tight framing and atmospheric lighting. This live-action production emphasizes the vehicle's craftsmanship through a clean, polished visual approach.
McDonald's · Happy Doggy
McDonald’s 'Happy Doggy' campaign is a fast-paced commercial project that captures the lively interaction between energetic pets and domestic environments. Featuring a variety of dogs moving through kitchens, living rooms, and sunlit gardens, the film uses playful cinematic framing to highlight joyful, spontaneous moments. The production, featuring work by DDB Paris and tms Paris, leans into an action-oriented aesthetic. The sequence utilises slow motion to emphasise movement as the animals navigate through autumn leaves and indoor spaces, supported by natural lighting and sharp, lively editing.
McDonald's · Goodnight, See You for Breakfast
In this commercial spot for McDonald's, titled Goodnight, See You for Breakfast, the brand explores late-night anticipation through the lens of a restless night. A young man is framed in a dimly lit bedroom, transitioning from solitude into a subtle, imaginative sequence where a classic Newton's cradle desktop toy transforms into breakfast items. The film utilizes a low-key chiaroscuro lighting technique to establish a moody and contemplative atmosphere. The production was steered by Ogilvy Taiwan with production support from Blue Moon Films, delivering a cinematic live-action narrative that leans into quiet, nocturnal energy.
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