The Coca-Cola Company
The Coca-Cola Company's iconic global beverage campaigns and commercial films
Featured The Coca-Cola Company projects
This week's top The Coca-Cola Company projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
The Coca-Cola Company · Formosa
The Coca-Cola Company’s 'Formosa' campaign centres on the connection between shared experiences and the brand, capturing a group of young adults navigating an amusement park. Produced by GREATERGOOD, the spot focuses on the candid interactions between friends as they ride attractions and share refreshments. Utilizing live-action technique and slow motion, the film leans into a moody aesthetic that emphasizes high-energy action. The narrative moves through the park, culminating in a series of celebratory toasts, grounding the beverage brand in social, real-world moments.
The Coca-Cola Company · Stranger Things - Tiny Worlds
Produced by HONE for The Coca-Cola Company, the Stranger Things - Tiny Worlds project recreates the iconic Starcourt Mall through a detailed miniature diorama. The production employs stop-motion animation and intricate 3D render techniques to capture the environment at scale. The work pans from exterior bicycle placement to the mall's concession stand, featuring period-specific branding and film-centric decor. The cinematic sequence utilizes moody lighting to maintain a retro aesthetic throughout the scene.
The Coca-Cola Company · Recycle Me
The Coca-Cola Company presents Recycle Me, a commercial campaign centered on the circular lifecycle of its packaging. The film utilizes 3D render / CGI techniques to depict a singular aluminium can undergoing a rhythmic, controlled compression against a monochromatic backdrop. Developed by WPP Open X and Ogilvy New York, the spot maintains a clean, minimalist aesthetic that keeps the brand identity central to the deformation process. The project focuses on the material utility of the beverage container through precise digital animation.
The Coca-Cola Company · Euphoria
The Coca-Cola Company presents Euphoria, a cinematic commercial featuring an ensemble cast in a darkened cinema theater. The narrative focuses on the raw, authentic reactions of moviegoers, capturing a spectrum of emotions ranging from laughter to shock as they engage with the film on screen. Directed with a theatrical approach, the campaign utilizes low-key chiaroscuro lighting to draw focus to the intimate, diverse expressions of the audience. The production, spearheaded by HONE as the agency with The Sweet Shop managing production, emphasizes a highly composed aesthetic through a matte finish and live-action cinematography.
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