Alcoholic Beverages
Alcoholic Beverages is the one Food & Beverage category with real legal limits on the creative itself, not just on taste or presentation. On Visie, that craft spans campaign and product photography for marques like Heineken, Budweiser, Corona, and Guinness, shot under industry codes that restrict what the image can show or imply.
This week's top Alcoholic Beverages projects
This week's top Alcoholic Beverages projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Astral Tequila · It's Midnight Somewhere
In the vibrant It's Midnight Somewhere campaign, Astral Tequila leans into a sophisticated lifestyle narrative that deftly blends supernatural charm with premium product placement. Developed by Warner Bros, this episodic commercial series features model Brooks Nader alongside Grace Ann Nader, navigating a series of intimate and lighthearted interactions centered around the brand. The execution utilizes a refined live-action technique, moving between a brightly lit, modern kitchen and more dimly lit, atmospheric interiors to establish a tone of cinematic suspense and domestic mystery. Throughout the series, the cinematography employs warm, polished lighting and distinct color palettes to maintain a high-end aesthetic while ensuring the tequila remains the natural anchor of each vignette. The creative team at Merman Branded focuses on a clean visual style, allowing the interplay between the two leads to drive the comedic, banter-filled script forward. Whether the duo is dealing with a self-activating blender or sharing clandestine secrets over margaritas, the project captures an inviting mood that elevates the brand within the competitive alcoholic beverages industry. By blending traditional lifestyle branding with subtle VFX and a cohesive, cinematic visual language, the campaign successfully positions Astral Tequila as an essential element of a stylish, modern evening. This production stands as a polished example of narrative-driven advertising where product integration feels like an organic extension of the characters' shared chemistry and witty, nocturnal adventures.
Project Various Campaigns · Johnnie Walker Blue Label x Callum T ...
In a sophisticated convergence of luxury branding and lifestyle storytelling, the collaboration between Johnnie Walker Blue Label and actor Callum Turner manifests as a refined commercial campaign that emphasizes quiet confidence and timeless appeal. Captured through the lens of photographer James Harvey-Kelly, the imagery masterfully balances the heritage of the spirit with a modern editorial aesthetic. The campaign employs a variety of live-action techniques to build an inviting, upscale atmosphere, transitioning from bright, high-key cinematic environments to warm, intimate settings that invite the viewer into a moment of elevated relaxation. Stylist Ben Schofield meticulously curates the wardrobe, opting for a textured blend of sharp tailoring, fine knits, and relaxed, sophisticated accessories that ground the visuals in a contemporary reality. The monochromatic portraiture offers a clean, graphic contrast to the more environmental shots, utilizing soft light to maintain a focus on the subject and the product. Whether leaning into the architectural precision of an indoor setting or highlighting the subtle interplay of light on fabric, the series consistently adheres to a clean, deliberate visual language. By positioning Callum Turner within these carefully composed frames, the work successfully aligns the brand with a sense of effortless composure, creating an aesthetic that feels both approachable and distinctively high-end within the premium beverage space.
Agua Magica · Agua Magica
The Agua Magica campaign serves as a masterful exploration of cultural ritual and lifestyle storytelling, seamlessly blending the line between commercial product narrative and documentary cinema. Produced by the creative agency Mythology, the project leans heavily into an authentic, visceral aesthetic that captures the soul of its subject matter through the lens of analogue film. By utilizing 35mm film techniques and intentional film grain, the visuals evoke a timeless, nostalgic atmosphere that feels both grounded in tradition and elevated by artistic performance. Across a series of vignettes ranging from sun-drenched, rustic courtyards in Mexico to dimly lit, candlelight-saturated ceremonial interiors, the work maintains a cohesive identity rooted in high-contrast textures and natural light. Whether framing a solemn religious procession through narrow stone alleyways or the spontaneous, fluid movement of dancers in an intense, red-hued chamber, the execution remains consistently cinematic. Every frame is imbued with a sense of place and historical weight, utilizing slow motion and deliberate, handheld camera work to amplify the energy of cultural gatherings. This campaign avoids traditional advertising tropes in favor of an immersive, atmospheric experience, allowing the brand to exist as a quiet yet vital participant within these rich, evocative scenes of community, dance, and ritualistic celebration.
Ab Inbev · Cheers To Beer
In the latest campaign for Ab Inbev, Cheers To Beer masterfully captures the essence of human connection centered around the simple, universal act of sharing a drink. Produced by Reset and conceptualized by the agency Wieden+Kennedy New York, the project eschews the polished, overly curated look of traditional beverage advertising in favor of a raw, documentary-like authenticity. The film weaves together a vibrant tapestry of social landscapes, moving seamlessly from the high-energy pulse of a live outdoor music performance to the quiet, moody intimacy of a dimly lit bar. This cinematic approach leans heavily into natural, unforced interactions, allowing the warmth of ambient string lights and deep red accents to define the mood. By utilizing a sophisticated live-action technique interspersed with emotive slow-motion sequences, the creators transform ordinary moments into a celebration of modern lifestyle. The project benefits significantly from the polished editorial work provided by EXILE, while the seamless integration of visual effects by KEVIN VFX and sound design from Heard City elevates the sensory experience. Ultimately, the work functions as a visual ode to social ritual, proving that when the storytelling remains rooted in genuine human experience, the brand message feels not like a pitch, but like an invitation. It is a striking example of how alcoholic beverages can be marketed through the lens of community and atmosphere rather than just the product itself.
Lighthouse Gin · It's A New Zealand Thing TVC
Lighthouse Gin transports viewers to the rugged, serene landscapes of its origin with the It is A New Zealand Thing TVC, a campaign that masterfully blends premium brand storytelling with the sensory appeal of a perfectly crafted cocktail. Through a commercial lens, the production captures the essence of the alcoholic beverages sector by rooting the spirit in its natural environment, utilizing soft, natural light to highlight the brand's commitment to quality and place. The visual narrative centers on a meticulously styled bottle, framed by a dark wooden surface that grounds the composition. The inclusion of a chilled martini glass, a freshly sliced lemon twist, and a silver shaker suggests a refined drinking ritual that feels both accessible and aspirational. By integrating a softly blurred coastal backdrop, the creative team at Feast establishes a distinct sense of atmosphere that elevates the product above its competitors. Production efforts led by Ben Applebaum ensure that every element, from the woven basket of fresh citrus to the tactile texture of the greenery, feels purposeful and authentic. This spot leans into an organic, clean aesthetic, effectively communicating the brand's New Zealand heritage while maintaining the polished, high-end feel required for contemporary beverage advertising. The result is a cohesive and inviting piece of content that successfully marries the craft of gin-making with the evocative beauty of a windswept coastline.
Heineken 0.0 · Second Serve Tickets
Heineken 0.0 leans into the cultural weight of tennis history with its Second Serve Tickets campaign, a project that bridges the gap between legendary stadium moments and modern fan engagement. By enlisting tennis icon Serena Williams to front the narrative, the brand revitalizes past memories through a series of dynamic visual sequences. The commercial employs a blend of authentic historical match recordings and stylized motion graphics, effectively transforming discarded US Open ticket stubs into symbols of enduring fandom. Executed with a sophisticated cinematic flair, the production utilizes live-action technique and slow motion to heighten the emotional resonance of key athletic milestones. The visual identity of the work is defined by saturated hues and distinct retro film textures, which ground the narrative in a nostalgic aesthetic while maintaining a high-energy pulse. Shifting seamlessly between the intensity of a sun-drenched stadium court, moody night cityscapes, and the grounded reality of a subway carriage, the film manages to feel both expansive and intimate. The integration of complex VFX / visual effects ties these disparate environments together, supported by strategic creative direction from William McVay and nuanced production oversight from Simon Dolsten. This effort reinforces the brand’s presence in the competitive food and beverage sector by successfully marrying sporting heritage with a forward-looking, vibrant visual language that celebrates the fan experience.
Beefeater · Virtual Insanity
In the vibrant new campaign for Beefeater titled Virtual Insanity, the brand masterfully leans into the cultural lexicon of music video nostalgia to reintroduce its non-alcoholic offering to a modern audience. Directed by the visionary duo Julien & Quentin, the commercial captures a hypnotic performance that pays homage to the legendary aesthetic of Jamiroquai, utilizing a high-energy, rhythmic dance sequence to bridge the gap between traditional refreshment and contemporary lifestyle appeal. The production, managed by Magna Studios UK, excels through its deliberate use of live-action technique, contrasting a stark, white minimalist environment against a saturated, mid-century modern red corridor. This visual dichotomy not only highlights the product as a sophisticated choice within the alcoholic beverages industry but also serves to anchor the brand in a cinematic space that feels both surreal and highly polished. By prioritizing fluid motion and bold color palettes, the team at Lucky Generals and Homestyle has crafted a narrative that prioritizes mood and movement over conventional beverage marketing tropes. The result is an engaging piece of content that feels less like a traditional commercial and more like a high-concept short film, proving that non-alcoholic gin can sit comfortably at the intersection of trend-forward style and brand-centric storytelling, successfully capturing the essence of a generation that values artistic expression as much as the drink in their hand.
Johnnie Walker · Step Into A Taste Unknown
Johnnie Walker leans into a bold, avant-garde aesthetic with Step Into A Taste Unknown, a high-octane commercial that pushes the boundaries of traditional beverage marketing. The campaign effectively captures the sensory depth of the whiskey through a visceral blend of fast-paced storytelling and atmospheric visual metaphors. By juxtaposing the intimate, dimly lit confines of an upscale bar with the vast, expansive reach of an arid desert landscape under a hauntingly deep purple sky, the production creates a sharp contrast that keeps the viewer visually anchored. The narrative rhythm is underscored by aggressive typography and fiery transitions, which together serve to elevate the product from a mere refreshment to an untamed experience. GREATERGOOD handled the production, expertly utilizing cinematic high-contrast lighting and slow motion techniques to transform fleeting moments, such as the clinking of ice against crystal and the raw power of a charging bull, into striking vignettes of intensity. This approach grounds the project in a moody, sophisticated reality, avoiding typical category tropes in favor of an immersive, stylistic exploration. By prioritizing live-action technique alongside a distinct, high-impact color palette, the campaign achieves a sense of transformation that resonates with the modern consumer while maintaining the brand's storied legacy of discovery and refinement, resulting in a memorable piece that feels as bold as the spirit it represents.
Heineken · Vertical
Heineken effortlessly merges the high-octane intensity of Formula 1 with the relaxed allure of the Monaco Grand Prix in its latest brand campaign, Vertical. By pairing football icon Virgil van Dijk with racing champion Max Verstappen, the creative narrative leans into a lighthearted, cross-discipline lifestyle story that captures the intersection of elite athletics and leisure. The project features a sharp live-action technique, utilizing immersive drone footage to transition fluidly between the sun-drenched marina docks where Van Dijk waits and the cramped, adrenaline-fueled confines of Verstappen’s cockpit. This cinematic approach ensures the branded interaction remains grounded in a realistic environment, highlighting the luxury of the setting while emphasizing the brand's global reach. GREATERGOOD handled the production, balancing the high-stakes world of motor racing with a comedic, relatable social interaction that keeps the audience engaged. Every frame feels deliberate, moving from the casual coastal vibe of the yacht-filled Monaco harbor to the fast-paced action of the circuit, successfully connecting two distinct worlds under the iconic Heineken banner. The resulting film feels both polished and accessible, perfectly encapsulating the brand's signature aesthetic within the competitive alcoholic beverages market while maintaining a refreshing, authentic energy that resonates well beyond the sports fan demographic.
Stella Artois · Pure Gold 45s
Stella Artois introduces its Pure Gold range through this commercial campaign featuring professional tennis player Aryna Sabalenka. The project captures an athletic lifestyle aesthetic, set on a clay court overlooking an urban skyline. Produced by GREATERGOOD, the spot leans into warm tones and polished commercial lighting to highlight the product. The cinematography focuses on the intersection of sport and refinement, utilizing live-action techniques to integrate the brand's presence alongside tennis-themed action sequences.
Michelob ULTRA · Tab Closed
Michelob ULTRA presents 'Tab Closed,' a spot that leans into a cinematic, moody aesthetic to capture the experience of an intimate tavern setting. The film features a close-up narrative sequence, contrasting the pouring of a beer with a receipt printer detailing the career statistics of Lionel Messi. The production was led by Wieden+Kennedy New York, utilizing live-action techniques and warm lighting to achieve its atmospheric visual style. Post-production and visual effects were managed by Company 3 New York and Preymaker, with sound design and music provided by Heard City.
Coors Light · In Mahomeses
Coors Light taps into a comedic premise with the 'In Mahomeses' campaign, featuring Patrick Mahomes in a series of live-action spots. The narrative unfolds across contemporary residential settings in Kansas City, pairing the athlete with actor Eric Stonestreet. The project maintains a clean, professional aesthetic, utilizing natural lighting and deliberate post-production pacing. Creative development was led by Mischief @ No Fixed Address, with production handled by Good Behavior and post-production and visual effects provided by Mackcut.
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