Corona
Corona's sun-drenched commercial campaigns and coastal visual storytelling across alcoholic beverages
Featured Corona projects
This week's top Corona projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Corona · Mundial
Corona's 'Mundial' campaign functions as a cinematic commercial, leaning into a moody, atmospheric aesthetic for the sports category. The film draws from a live-action technique, utilizing low-key lighting and dramatic chiaroscuro to frame its subjects. The narrative flows through a sequence of dimly lit bars and public viewing spaces, centering on the quiet anticipation surrounding football imagery. Directed by Surreal Hotel Arts, the production focuses on a color palette of cool tones, deep blacks, and selective amber light to build its visual tone.
Corona · Lime Rituals
Corona’s Lime Rituals campaign spotlights the brand’s signature serving ritual through a fast-paced commercial film. Directed by Visie Admin, the project juxtaposes tactile close-ups of a beer bottle being prepared with fresh lime against high-energy outdoor lifestyle sequences. The film features a series of vibrant, sun-drenched moments, including surfing, diving into rock pools, and swimming. With sound design by Wave Studios, the work utilizes natural light and golden hour tones to highlight textures from splashing water to lush tropical landscapes. This live-action commercial emphasizes the sensory connection between the product and its environment.
Corona · Your Daily Sun
Corona presents 'Your Daily Sun,' a commercial campaign centered on the brand's aesthetic of outdoor leisure and coastal atmosphere. The project features live-action technique combined with drone footage to capture sweeping perspectives of sandy beaches and tropical landscapes. Warm color grading and natural lighting highlight the visual sequence, which transitions between environmental vistas and product-focused close-ups. Production was managed by Corona Studios, with creative development by DAVID Bogotá and post-production work provided by Ochurus.
Corona · Fishermen Storytellers
Corona’s Fishermen Storytellers project presents a visual exploration of coastal life, focusing on the rhythmic daily routines and quiet introspection of local fishermen. Captured in a series of cinematic shots, the work highlights the interplay between wooden vessels and the calm ocean at dawn. The production leans into a warm aesthetic, utilizing golden hour lighting to underscore the connection between the subjects and the sea. Developed by agency Africa with production support from Recôncavo, the film incorporates live-action technique to document the atmosphere of the shoreline. Sound design and music by Loud+ anchor the narrative, while Black Madre contributed animation and post-production services to the final edit.
Corona · 100 Years- Cooling Down
Corona marks its centenary with the 100 Years- Cooling Down campaign, a project developed by Wieden+Kennedy Amsterdam. The film captures surfers traversing a stark, snow-covered coastal landscape, framed against rocky mountain peaks and freezing shorelines. Utilizing a documentary approach and live-action technique, the production highlights the stark contrast between the icy environment and the surfers' journey toward the water. The project features production support from Love Song, with extensive post-production and sound design delivered by Stray London, The Quarry, Stanley's Post Ltd., Loupe & Co., and 750mph.
Corona · 100 Years- This is Living, Since 1925
Corona marks its centenary with '100 Years- This is Living, Since 1925,' a documentary-style campaign that traces the brand's connection to beach leisure. The film utilizes a retro, analogue aesthetic, leaning into 16mm-style footage to cultivate a sense of historical continuity. Developed by Wieden+Kennedy Amsterdam, the spot moves through scenes of coastal activity and vintage attire. Production house Love Song captures this narrative, with post-production and VFX provided by Loupe & Co., Stray London, and Stanley’s Post Ltd., while The Quarry managed editing and 750mph oversaw sound design.
Corona · Last Light
Corona’s 'Last Light' project is a cinematic campaign exploring atmospheric coastal themes. The production leans into the visual language of golden hour, using natural light to highlight textures found in sandy beach settings. Developed in collaboration with Cheers Agency, the film captures a series of outdoor vignettes. The production, managed by NativeFour, features a deliberate approach to pacing, with sound design from Defacto Sound and post-production work by House Post shaping the final narrative tone.
Corona · Chill Your Feed
Corona’s Chill Your Feed campaign captures a series of sun-drenched outdoor scenes that lean into the themes of vacation, friendship, and relaxation. The commercial transitions through a sequence of coastal landscapes and exploratory moments to build its visual narrative. Utilizing a palette of golden hour lighting and natural light, the production focuses on open-air settings including rocky shorelines, scenic road trips, and seaside escapes. The project relies on drone footage to establish its perspective, offering a relaxed look at the brand’s association with nature and disconnecting.
Corona · For Every Golden Moment | Milan Cortina 2026 Winter Olympics
Corona leans into its global connection with the outdoors for the Milan Cortina 2026 Winter Olympics, presenting a campaign that highlights athletic performance across diverse environments. The film channels a series of dynamic montages that pair high-energy snowboarding and surfing with quiet, ambient moments. The visual approach utilizes cinematic warm lighting and golden hour tones to bridge the gap between mountain peaks and coastal horizons. Through the use of live-action technique and slow motion, the project emphasizes natural sunlight refractions, contrasting the golden highlights of the imagery against deep blue palettes. Grey Italy led the creative development for this sports-focused production.
Corona · Sunbrew
Corona Sunbrew is a commercial campaign that channels coastal imagery and golden hour lighting to feature the product in its environment. The film utilizes a mix of live-action technique and aerial drone footage to highlight sunny shores and maritime scenery. Produced with services from LCA Producciones, the creative captures a series of vignettes documenting surfers and beach landscapes. The work leans into a natural aesthetic, focusing on sun-drenched settings and intimate product shots.
Corona · Refresh The Game
Corona’s 'Refresh The Game' campaign introduces a focus on the precision and environment of the golf course, highlighting the brand’s presence in the sporting landscape. Produced with agency MullenLowe Global, the commercial utilizes live-action technique to capture the quiet intensity of the sport. The film transitions between tight, character-focused close-ups and wide perspectives of the lush green fairway, establishing a warm atmosphere. Post-production and VFX were managed by Unicorns & Unicorns to integrate the product placement of Corona Premier directly into the setting.
Corona · Banquet Table
Corona presents Banquet Table, a commercial production capturing a social gathering set against a coastal landscape. The film centres on a group of friends interacting around a dining table placed directly on the sand, emphasising a relaxed outdoor setting. Crafted with a focus on natural light and warm tones, the project utilises live-action technique to depict the casual atmosphere of the meal. The commercial was produced by MullenLowe US.
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