Jack in the Box partners with The Simpsons for this animated promotional spot for the Munchie Meal of Horror. Directed by Steven Dean Moore, the project leans into a distinctive aesthetic that blends traditional 2D animation with live-action techniques, placing Krusty the Clown in the role of the brand's CEO.
Art direction by Bill Morrison establishes a dark, illustrative backdrop that contrasts with the high-definition product staging. The spot remains focused on the campaign's themed meal box, curly fries, and burgers, utilizing a vertical format tailored for digital engagement.
