Jack in the Box
Featured Jack in the Box projects
This week's top Jack in the Box projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jack in the Box · Munchie Meal of Horror
Jack in the Box partners with The Simpsons for this animated promotional spot for the Munchie Meal of Horror. Directed by Steven Dean Moore, the project leans into a distinctive aesthetic that blends traditional 2D animation with live-action techniques, placing Krusty the Clown in the role of the brand's CEO. Art direction by Bill Morrison establishes a dark, illustrative backdrop that contrasts with the high-definition product staging. The spot remains focused on the campaign's themed meal box, curly fries, and burgers, utilizing a vertical format tailored for digital engagement.
Jack in the Box · The Spiciest Player
This Jack in the Box campaign, 'The Spiciest Player,' captures a high-energy narrative centered on a young protagonist navigating a wet, rain-swept urban environment. The project transitions from these atmospheric city streets to stadium-bound sequences, utilizing moody tones and a distinct retro aesthetic to frame the action. Produced by Landia and agency TBWA\Chiat\Day LA, the spot leans into a cinematic visual style. The production relies on live-action techniques, underscored by intentional color grading that draws on vintage broadcast television elements to establish its tone.
Jack in the Box · New Chicken Dance :15
Jack in the Box brings high energy to the screen with this 15-second spot titled New Chicken Dance. The project channels a split-screen layout to showcase synchronized choreography performed across a range of interior and exterior environments, from residential living spaces to poolside patios. Developed by agency David & Goliath, the commercial integrates a live-action technique with warm, vibrant lighting to highlight the featured chicken sandwich. Music and sound design were handled by MAS-Music and Strategy to underscore the rhythmic focus of the campaign.
Jack in the Box · Jacks - #JacksNewChickenDance - @leli_hernandez
Jack in the Box introduces the Jacks New Chicken Dance through a social-first promotional film. The project, led by creative agency David & Goliath, centres on a choreographed routine performed in a contemporary interior setting. This commercial spot leverages vertical video to capture high-energy action. The creative direction features a clean, live-action technique designed to highlight the choreography through sharp movement and a minimalist backdrop.
Jack in the Box · New Chicken Dance :30 - Feat. Becky G
Jack in the Box taps into high-energy choreography for this :30 spot featuring artist Becky G. Directed by the team at David & Goliath, the commercial integrates a rhythmic performance style that moves across both indoor and outdoor settings. The film utilizes a live-action technique to showcase complex sequences, blending full-frame shots with dynamic split-screen layouts. The edit leans into rhythmic pacing and warm, natural lighting to emphasize the movement of the performers throughout the choreography.
Jack in the Box · Jacks - #JacksNewChickenDance - @kangfrvr
Jack in the Box brings their Jacks New Chicken Dance campaign to life through a short-form, vertical video spot. The piece features a high-energy dance performance set within a modern home environment, leaning into a distinctive 1980s aesthetic through its choreography and visual rhythm. Developed by agency David & Goliath, the campaign captures the energetic sequence in a live-action technique, integrating branded product placement directly into the performance. The soundscape and musical direction for the activation were provided by MAS-Music and Strategy.
Jack in the Box · Mark Hamill Works The Drive Thru
Jack in the Box taps actor Mark Hamill for a campaign that sees the performer taking on the role of a drive-thru employee. The commercial spot captures Hamill managing the window and interacting with customers in their vehicles, leaning into a narrative advertising style to showcase the brand's fast food service. The production, developed by agency TBWA Chiat Day LA, utilises clean live-action techniques to document the interactions. Shot in bright natural daylight, the film relies on crisp framing to maintain a grounded, commercial aesthetic throughout the project. Production was handled by Station Film.
Jack in the Box · NoPrice SnoopMunchieMeal
Jack in the Box taps into its brand personality with the launch of the Snoop Munchie Meal. The commercial features Snoop Dogg alongside the brand’s mascot in a staged office environment, utilizing a virtual beach backdrop to anchor the narrative. The spot highlights the meal’s menu items, including burgers, tacos, and curly fries, through a clean, live-action technique. The production leans into a humorous commercial style, focusing on the interaction between the talent and the mascot within a corporate setting. TBWA Chiat Day LA served as the creative agency for the campaign.
Jack in the Box · Angry Monster Tacos - Taco Truck
Jack in the Box expands its menu with the Angry Monster Tacos campaign, centered on a spooky, nighttime food truck aesthetic. The creative, led by agency TBWA Chiat Day LA, leans into a cinematic, moody atmosphere to highlight the limited-time offering. The commercial utilizes a gritty live-action technique to establish a Halloween-themed setting in a quiet suburban environment. By pairing the iconic Jack character with a mysterious, dark-toned food truck design, the production leans into high-contrast visuals to lean into the brand's playful narrative.
Jack in the Box · Angry Monster Tacos - Very Happy
Jack in the Box promotes their Angry Monster Tacos through a commercial spot developed by TBWA Chiat Day LA. The production leans into a clean, commercial aesthetic that prioritizes the food item's texture and composition. The project utilizes live-action technique and studio lighting to showcase the product. Each taco features a signature red shell accompanied by seasoned meat, lettuce, and cheese, presented against a soft-focus kitchen environment.
Jack in the Box · Angry Monster Tacos - Getting Angry
Jack in the Box introduces the Angry Monster Tacos in this commercial spot, focusing on the vibrant textures of the seasonal menu item. The film highlights the signature red shells, showcasing a blend of seasoned meat, melted American cheese, and fresh shredded lettuce. Developed by the team at TBWA Chiat Day LA, the creative utilizes a clean, commercial aesthetic to capture the taco's distinct color palette. The execution relies on live-action technique to present the food, set against the familiar visual identity of branded checkered paper.
Jack in the Box · Horror Short
Jack in the Box presents a cinematic commercial spot produced by the creative team at TBWA Chiat Day LA. The project, titled Horror Short, highlights the return of the brand's monster tacos through a stylized narrative approach. The spot utilizes live-action technique and dramatic chiaroscuro lighting to establish a suspenseful mood. Against a dark background, the sequence transitions from a brightly lit food product to intense, atmospheric scenes featuring shadowy figures. The visual direction leans into a moody, matte aesthetic to emphasize theatrical tension before closing with bold typography.
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