Grocery
Grocery photography runs on a production calendar most other categories don't keep up with — a fresh batch of product imagery is needed every week for the sales circular and shelf display. On Visie, that craft spans campaign and product photography for marques like Walmart, Kroger, Publix, and Woolworths, shot at high volume for consistency rather than a single hero image.
This week's top Grocery projects
This week's top Grocery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
La-Z-Boy · Jer-Z-Boy
In the vibrant campaign for La-Z-Boy, titled Jer-Z-Boy, the brand pivots toward a refreshing aesthetic that merges specialty retail with contemporary interior design. The project delivers a playful exploration of comfort and consumer expectation, featuring a woman navigating a diverse lineup of seating options within a crisp, minimalist studio space. Through a series of quick, rhythmic cuts, the narrative captures the nuanced frustration and discovery of testing different furniture silhouettes—from a structural orange lounge chair to a whimsical inflatable pink seat. The production leans into a clean, bright visual identity, utilizing live-action techniques to emphasize the contrast between the muted blue studio floor and stark white walls. This commercial effort, developed with the creative minds at Colle McVoy, eschews the traditional, heavy-handed retail approach in favor of a brisk, character-led sequence that feels both modern and relatable. By focusing on the physicality of the furniture through deliberate, focused movements and expressive reactions, the campaign effectively highlights product variety while maintaining a sophisticated, editorial edge. It successfully positions La-Z-Boy as a brand that understands the intersection of style and utility, proving that even within the retail space, there is ample room for clever, concise storytelling that resonates with a design-conscious audience looking for more than just a place to sit.
Hanes · Get Comfortable - Grocery
In a refreshing pivot for the everyday essentials category, the Get Comfortable - Grocery campaign for Hanes masterfully grounds high-end fashion sensibilities within the mundane, relatable setting of a local market. Moving away from traditional high-octane marketing, this commercial captures a quiet, cinematic lifestyle narrative that leans into a distinct, nostalgic atmosphere. Through the lens of a live-action technique, the project transforms a routine avocado selection into a stylistic moment, utilizing deliberate fluorescent lighting that casts a soft, green-tinted glow across the frame. The vintage-inspired production design, complete with authentic handwritten price signage, creates a tangible sense of place that elevates the simple white tank top and red underwear being modeled by the talent. By collaborating with Special Group USA for creative direction and MJZ for production, the campaign successfully strips back the artifice often found in lingerie and underwear advertising to favor a human, lived-in aesthetic. The post-production work from Company 3 New York and Portus Imaging ensures that the subtle color grading remains the hero, maintaining a cohesive visual language that feels both polished and grounded. This approach proves that when the industry prioritizes atmosphere and authentic character performance, even the most basic apparel items can be positioned with a sharp, compelling editorial edge that resonates deeply with the contemporary consumer.
Aldi Australia · Aldi Prices
Aldi Australia spotlights its grocery pricing strategy in this cinematic campaign. The spot centers on a supermarket interaction, capturing the reactions of two customers as they navigate the aisles. Produced by Revolver with creative development by BMF Sydney, the project utilizes a live-action technique to ground the narrative in a retail environment. The production leans into dramatic lighting and close framing to focus on the character dynamics throughout the store.
ALDI USA · Cart Corral Cowboy
ALDI USA leans into a comedic register for its Cart Corral Cowboy commercial spot. The narrative unfolds outside a storefront, where a cowboy-clad character interacts with another shopper amidst the cart return area. Developed by the team at Leo Chicago, the campaign utilizes a live-action technique to capture the interaction. The visual treatment employs warm, natural daylight to ground the scene against the exterior of the grocery retail space.
ALDI USA · Bread Sage
ALDI USA delivers a humorous take on supermarket shopping with its 'Bread Sage' commercial. The campaign features a cowboy character navigating grocery aisles to offer shoppers insights on pricing and private label selections. Produced by Leo Chicago, the spot utilizes a clean, live-action technique to contrast the rugged persona of the central character against the backdrop of a modern food and beverage retail environment. The production employs warm, bright overhead lighting to emphasize the product range throughout the grocery store setting.
Instacart · Bananas | Instacart Big Game Commercial
Instacart debuts a high-energy commercial for the Big Game, reimagining the grocery delivery experience through the lens of a 1970s TV variety show. The film features a choreographed musical performance, complete with vibrant green satin jumpsuits and a cast of performers in fruit costumes dancing across a multi-tiered stage. Developed in collaboration with agencies McCann New York and BBDO New York, the spot leans into a retro aesthetic through deliberate stage design and dynamic lighting. The production, managed by MJZ, utilizes live-action techniques to blend musical comedy with product promotion, supported by sound design from Squeak E. Clean and post-production work by Significant Others and Final Cut US.
Old Spice · Odor Block
Old Spice's Odor Block campaign features Terry Crews in a high-energy commercial set within a tiled shower environment. Produced by Abso Lutely, the spot channels a humorous, action-oriented tone through dynamic motion and bold on-screen typography. Developed by agency partners Wieden+Kennedy New York, the live-action project leans into comedic performance to highlight the brand's body wash product. The campaign is captured in a horizontal format suitable for broadcast distribution.
Dior · Harris Tweed
Dior’s Harris Tweed project offers a documentary-style look into the production heritage of the iconic Scottish fabric. Produced by LS Productions, the film centers on the craftsmanship housed at the Shawbost Mill on the Isle of Lewis. The visual narrative utilizes drone footage and live-action technique to capture the surrounding landscapes, ranging from coastal rock formations to historic standing stones. The production relies on natural light to document the traditional weaving looms and the mill’s architectural environment.
Whole Foods · Bread
This commercial for Whole Foods highlights the brand's bakery department, featuring a customer browsing an assortment of fresh artisan loaves. The film captures the tactile quality of the product through close-up shots of crusts and textures set against a bright, natural-light environment. Developed by agency MullenLowe, the spot incorporates a curated audio identity provided by Mophonics. The piece utilizes live-action techniques to emphasize the shop floor experience.
Petco · The Ultimate Dog
Petco steps into the spotlight with 'The Ultimate Dog,' a commercial campaign created by the team at Droga5 New York. The spot focuses on the intersection of nutrition and pet care, anchored by a performance from Snoop Dogg. Captured through a clean, live-action technique, the commercial places the talent within a mid-century modern living room. The setting, defined by expansive glass windows and natural interior lighting, provides a backdrop for the discussion on quality standards for pet supplies.
Top Grocery brands
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