Taco Bell
Taco Bell's high-energy fast food campaigns, comedic commercials and cultural activations
Featured Taco Bell projects
This week's top Taco Bell projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Taco Bell · Web of Fries
Taco Bell leans into a suspense-heavy narrative with its 'Web of Fries' spot. Directed by Joseph Kosinski, the film follows a man navigating a suburban mystery surrounding the absence of fries on the menu, building tension through a live-action technique and moody atmosphere. The project channels a cinematic aesthetic, utilizing dramatic lighting to drive the action-oriented storyline. Produced with agency support from Deutsch, the commercial explores themes of curiosity and discovery within the fast food category.
Taco Bell · Volcano Paris
Taco Bell leans into a playful, stylized aesthetic for the Volcano Paris campaign, featuring Paris Hilton as an 'expert on what's hot.' The commercial advertising spot unfolds within a vibrant, retro-office setting defined by neon purple lighting and a distinct comedic tone. The film highlights the return of the brand's signature spicy menu items through a series of intentional close-ups of the red taco shell, burrito, and accompanying green beverage. Executed through live-action technique, the production brings a high-energy, nostalgic atmosphere to the fast food marketing category.
Taco Bell · Cantina Chicken Menu
Taco Bell promotes the Cantina Chicken Menu in this commercial spot, which employs a comedic narrative set within an outdoor park. The film leans into a clean, natural light aesthetic to highlight the menu offerings through a series of conversational exchanges and product close-ups. Developed by Deutsch, the project balances live-action technique with a straightforward approach to its menu launch. The production features a collaborative effort across multiple teams, including Caviar LA, PRETTYBIRD US, and Steelhead, with post-production and VFX handled by Steelhead, Shape & Light, and Apache.
Taco Bell · Taco Twosday
Taco Bell’s Taco Twosday campaign features LeBron James and Jason Sudeikis in a series of comedic vignettes. The spot leans into a retro sitcom aesthetic, juxtaposing domestic kitchen banter with eccentric activities ranging from painting to rollerblading. The commercial utilizes a live-action technique to highlight menu offerings within a vibrant, warm-toned environment. Creative agency Deutsch collaborated with production house Gifted Youth to develop the narrative, with post-production and visual effects handled by Apache. The project captures a lighthearted tone through its minimalist framing and distinct, playful interactions between the featured talent.
Taco Bell · The Fans Super Bowl
Taco Bell leans into a fast-paced aesthetic for The Fans Super Bowl, a campaign that highlights the connection between the brand and its audience. The commercial features a series of high-energy vignettes capturing fans in moments of enjoyment, framed by vibrant, colorful lighting. Produced by RadicalMedia with creative agency Biite, the project utilizes live-action technique and slow motion to build momentum throughout the spot. The final output is rounded out by music and sound design from CAYA MUSIC and Lime Studios, emphasizing the energetic tone of the production.
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