Heineken
Heineken's cinematic global beverage campaigns spanning sports culture, design and hospitality
Featured Heineken projects
This week's top Heineken projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Heineken · Vertical
Heineken effortlessly merges the high-octane intensity of Formula 1 with the relaxed allure of the Monaco Grand Prix in its latest brand campaign, Vertical. By pairing football icon Virgil van Dijk with racing champion Max Verstappen, the creative narrative leans into a lighthearted, cross-discipline lifestyle story that captures the intersection of elite athletics and leisure. The project features a sharp live-action technique, utilizing immersive drone footage to transition fluidly between the sun-drenched marina docks where Van Dijk waits and the cramped, adrenaline-fueled confines of Verstappen’s cockpit. This cinematic approach ensures the branded interaction remains grounded in a realistic environment, highlighting the luxury of the setting while emphasizing the brand's global reach. GREATERGOOD handled the production, balancing the high-stakes world of motor racing with a comedic, relatable social interaction that keeps the audience engaged. Every frame feels deliberate, moving from the casual coastal vibe of the yacht-filled Monaco harbor to the fast-paced action of the circuit, successfully connecting two distinct worlds under the iconic Heineken banner. The resulting film feels both polished and accessible, perfectly encapsulating the brand's signature aesthetic within the competitive alcoholic beverages market while maintaining a refreshing, authentic energy that resonates well beyond the sports fan demographic.
Heineken · Tocayos
Heineken’s campaign, Tocayos, examines the current landscape for independent bars struggling against the expansion of corporate franchises. Through a mix of documentary-style footage and live-action sequences, the project contrasts the character of family-run venues with the presence of larger chain establishments in urban settings. The film, produced by Antiestático with creative input from Le Pub, incorporates interviews and street-level visuals to highlight the economic pressures facing local business owners. Cinematographers Marino Pardo and Ana Cadavid, alongside art director Ana Becedas, utilize deliberate framing to capture the atmosphere of neighborhood hubs.
Heineken · Fan Volunteers
Heineken’s 'Fan Volunteers' campaign features a series of live-action commercial spots set within a modern corporate environment. The work leans into a professional aesthetic, utilizing clean lighting and vibrant green accents to mirror the brand's signature palette. Produced by SixTwentySix Productions, the narrative follows a woman through office lounge areas and workspaces. The project utilizes smooth tracking motion throughout the interior scenes to maintain a consistent visual rhythm, supported by original composition and sound design from Lime Studios and JSM Music.
Heineken · Heineken | Celebrations are best when…
Heineken’s latest commercial campaign captures a series of festive gatherings within an upscale, contemporary interior. Centred on shared social experiences, the film transitions from intimate dining table settings to lively bar interactions, anchored by the presence of the brand’s signature green bottles. Produced with a warm aesthetic, the spot utilises live-action techniques to frame the narrative around community and celebration. Creative direction was managed by Le Pub Singapore, with production support from Cream Paris, Taprod, and Happetzyhouse.
Heineken · Smoother Than You Think
Heineken’s 'Smoother Than You Think' commercial campaign centers on the refreshing nature of the beverage through dynamic fluid motion and high-speed photography. Produced by All Of Us Here, the project highlights the brand’s product attributes—specifically smoothness and low bitterness—using saturated color palettes and a fast-paced rhythmic edit. The commercial utilizes advanced visual effects to capture swirling liquid textures, pairing bold typography against clean, high-contrast backgrounds. By emphasizing the tactile quality of the product in motion, the piece lean into a high-energy aesthetic.
Heineken · Movement
Heineken’s Movement commercial centres on high-energy choreography, featuring a diverse ensemble of dancers performing intricate breakdance, popping, and acrobatic routines. The production leans into live-action techniques to capture athletic performances across a glossy, reflective surface. Produced by All Of Us Here, the spot utilizes rhythmic pacing and rapid cuts to emphasize the physical precision of the talent. The visual aesthetic is defined by dramatic lighting against a stark background, focusing exclusively on the dynamics of the motion.
Heineken · Pub Succession
Heineken explores the enduring legacy of Irish hospitality in Pub Succession, a brand film documenting the architectural heritage of historic family-run establishments across Ireland. The narrative focuses on the preservation of traditional storefronts, highlighting ornate signage and stone masonry captured through a cinematic lens. Produced by Banjoman with creative support from Publicis Dublin and LePub, the film leans into the cultural significance of these communal spaces. The visuals utilize drone footage and natural light to emphasize the character of coastal landscapes and classic building textures, grounding the brand film in a sense of place and history.
Heineken · Bar Dating - Photowall
Heineken explores the social atmosphere of hospitality in its latest campaign, Bar Dating - Photowall. The commercial leans into a warm, cinematic aesthetic, capturing patrons interacting within a gallery-style setting defined by textured walls and ambient light. Developed by LePub and produced by Wanda Productions, the narrative focuses on the act of sharing moments and connections in a bar environment. The project employs a live-action technique to ground the interaction, emphasizing the interior textures of the venue as a backdrop for the narrative.
Heineken · The Flipper
Heineken’s campaign, The Flipper, centers on a pub-based narrative exploring social connection in a dimly lit setting. Created by agency LePub, the project utilizes a cinematic, live-action technique to highlight the product within an atmospheric environment. Featuring green-cased mobile devices and classic beer bottles, the visuals lean into a monochrome, earthy palette. Post-production for the commercial was handled by LePub, with sound design by Top Digital and PR coordination by The Romans.
Heineken · One Green Bottle
Heineken explores the origins of its namesake product in the campaign 'One Green Bottle.' The spot traces the journey of the beverage from raw material harvesting and industrial brewery operations to a social coastal house party. Produced by Stink with creative direction from Mc Cann Erikson Dublin, the commercial utilizes a cinematic, live-action technique to bridge the gap between large-scale production and intimate consumer settings. The narrative rhythm is underscored by slow motion sequences that detail the refinement of brewing ingredients.
Heineken · The Office
Heineken’s "The Office" is a commercial campaign that explores the transition between professional obligations and social reprieve. The narrative follows employees as they navigate the reaction to return-to-office policies, moving from the isolated intensity of individual workspaces to the collective atmosphere of a bar. Creative direction by LePub shapes the project’s visual language, which utilises cinematic color grading and moody lighting to bridge the gap between office monotony and evening social gatherings. The production, handled by Solab Films and Reset, leans into a live-action technique that prioritizes close-up framing to highlight the shift in character dynamics. Technical finishing was provided by Company 3 London and Prodigious London, with an original score by Sizzer.
Heineken · Soccer is Here
Heineken explores the intersections of nightlife and football culture in this campaign titled 'Soccer is Here.' Through live-action technique and a warm, cinematic aesthetic, the project captures the energy of celebratory moments in urban environments. The creative direction, led by Publicis New York, frames the brand within a lively social context, moving from quiet bar settings to dense, ambient-lit indoor venues. The visual narrative is supported by a bespoke soundscape from MAS-Music and Strategy, emphasizing the atmospheric tone of the production.
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