Guinness
Guinness's iconic stout and match-day campaigns across the alcoholic beverages sector
Featured Guinness projects
This week's top Guinness projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Guinness · Guinness Singing Pints
Guinness presents a playful commercial featuring the brand's iconic stout. The spot showcases a pair of pints on a rustic pub table, utilizing live-action technique combined with VFX to animate the foam into singing characters. The project leans into a warm aesthetic, blending the atmosphere of a traditional tavern setting with digital animation. The creative execution emphasizes the product through a rhythmic and musical interaction, centering on the interaction between the pour and the animated froth.
Guinness · A Lovely Day
Arsenal, Guinness · Weirdo
This sports campaign from Arsenal and Guinness captures a cinematic transition from the quiet anticipation of a stadium tunnel to the high-energy atmosphere of the pitch. The film leans into dramatic backlighting, utilizing a silhouette-focused live-action technique to build tension as the subject moves toward the light. Produced by DROOL Productions with creative direction from Weirdo, the piece features sound design by Factory and post-production work by RASCAL, with editing by Marshall Street Editors.
Guinness · Nitrosurge 2
Guinness highlights the Nitrosurge 2 in this project, centering on an intimate, live-action interaction between two individuals. Set against a backdrop of draped red curtains and window light, the spot leans into a cinematic and moody aesthetic. The narrative unfolds through a casual conversation over a chess match, focusing on the atmosphere of the exchange. The production, managed by agency Whalar, utilizes a raw visual style to frame the interaction.
Guinness · A Lovely Day
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