Tesco
Featured Tesco projects
This week's top Tesco projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tesco · For the love of it
Tesco presents 'For the love of it,' a commercial spot centered on the grocery shopping experience. The production moves between well-stocked supermarket aisles and domestic settings, highlighting the transition from product selection to home life with a focus on everyday essentials. Produced by PRETTYBIRD UK with creative support from BBH London, the film utilizes clean live-action techniques and bright, commercial lighting to maintain a consistent aesthetic across its indoor and retail environments. Post-production services were handled by Ten Three and Black Kite, with original audio contributions from Black Sheep Music and String and Tins.
Tesco · Gingerbread House
Tesco’s festive campaign for the holiday season transforms a traditional supermarket exterior into a whimsical gingerbread house. The commercial leans into cinematic storytelling, using live-action footage and CGI visual effects to animate a festive street scene filled with candy canes and holiday lighting. Developed in collaboration with BBH London and Iconoclast UK, the project integrates post-production work from Electric Theatre Collective and Trim Editing. The visual execution captures a holiday-themed narrative through layered VFX and deliberate action sequences.
Tesco · It's not a little thing. It's everything.
Tesco explores the nuances of human connection in its latest campaign, 'It's not a little thing. It's everything.' The commercial features a series of vignettes centered on everyday interactions, where characters navigate their daily routines while carrying shopping bags inscribed with emotive messages such as 'Sorry' or 'Thank you.' Developed by BBH London and directed through Iconocast, the spot utilizes a cinematic, live-action technique to ground these gestures in relatable, real-world settings. The production benefits from post-production work by TRIM and ETC, with an integrated sound design by String and Tins that supports the narrative flow of the horizontal commercial format.
Tesco · Carl's Casserole
Tesco presents Carl’s Casserole, a commercial spot that highlights the preparation of a meat-free home-cooked meal. The narrative follows a father and daughter in a domestic setting, documenting the process from initial vegetable chopping to the final simmering stages of the dish. Produced by Bodacious, the project leans into a warm, familial atmosphere. The execution relies on natural light and a clean visual approach to capture the interactions within the kitchen environment, emphasizing the everyday culinary experience.
Tesco · Ellie Goulding
This commercial campaign for Tesco centres on a lifestyle-oriented kitchen setting, starring musician Ellie Goulding. The production frames a casual gathering where Goulding prepares drinks and interacts with friends, utilising natural indoor lighting to maintain a warm and clean aesthetic. Developed by Simply Social, the project captures a series of candid and posed moments within a residential kitchen environment, highlighting the preparation and service of canned beverages. The work relies on a live-action technique to translate a domestic atmosphere across its commercial presentation.
Tesco, Love Actually · A Christmas Party Broadcast
Tesco and Love Actually join forces for this festive grocery campaign, A Christmas Party Broadcast. The commercial balances wide-reaching aerial shots of coastal landscapes with intimate scenes of families gathering for holiday meals. Produced by BBH London with licensing by Born Licensing, the spot features live-action technique and drone footage to document seasonal shopping and communal dining. The film leans into a warm aesthetic, utilizing cinematic lighting to transition between winter streetscapes and supermarket aisles.
Tesco · Stickers
Tesco introduces a dynamic outdoor campaign titled Stickers, utilizing digital advertising infrastructure within a dense urban landscape. The project features integrated screen content at London bus stop shelters, displaying animated, circular sticker-style graphics that serve as a canvas for the brand's promotional messaging. The execution, created by BBH London, leverages a live-action technique to ground the digital elements in the reality of a busy street setting. Pedestrians and local traffic move through the frame, maintaining the focus on the intersection of retail communication and the daily commute. Media planning was handled by Essence Mediacom, with BBH Studios providing post-production and VFX services for the commercial.
Tesco · Stickers
Tesco introduces its latest initiative via the 'Stickers' digital out-of-home campaign, highlighting a charitable school donation program. The creative features a vibrant design motif composed of fruit and vegetable illustrations, centered around informational text regarding portion donations. Developed by BBH London, the project employs a crisp, live-action technique to translate these graphic elements onto urban digital displays. With media strategy provided by Essence Mediacom and post-production by BBH Studios, the campaign maintains a clean, high-visibility aesthetic suited for its street-level commercial placement.
Tesco · It's Not A Little Thing. It's Everything.
Tesco explores the nuances of everyday life in their campaign, 'It's Not A Little Thing. It's Everything.' Produced by Iconocast, the commercial captures the rhythm of routine through a series of narrative vignettes that move from the transit of a rainy parking lot and train ride to the intimacy of home interiors. The film leans into a cinematic visual style, utilizing moody lighting and live-action technique to ground the grocery experience in authentic, lived-in environments. Creative direction was led by BBH and EssenceMediacom, with post-production and VFX handled by ETC and sound design by String and Tins.
Tesco · That's What Makes It Christmas
Tesco presents 'That's What Makes It Christmas,' a holiday commercial that centers on the familiar dynamics of festive family gatherings. The film features an lighthearted debate between two men struggling to identify a biscuit shape on a flip chart, observed by their amused family in a decorated living room. The production employs a cinematic aesthetic, utilizing soft indoor lighting to capture the interior setting. Through a live-action technique, the commercial highlights the relatable, informal interactions characteristic of the season. Creative agency BBH London spearheaded the project, with production handled by Biscuit Filmworks UK. Post-production and VFX services were provided by Selected Works, while sound and music contributions came from Black Sheep Music, 750mph, and RESISTER. Editorial services were managed by Trim Editing UK, with media strategy by EssenceMediacom.
Explore other Grocery brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.