Subway
Featured Subway projects
This week's top Subway projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Subway · Eat Fresh. Feel Good.
Subway shakes up the standard fast food advertising formula with its latest campaign, Eat Fresh. Feel Good., a vibrant spot that pivots from typical food photography to focus on the tangible joy of physical movement. The commercial captures a surreal, high-energy narrative where office professionals in sharp business formal attire and industrial workers in high-visibility gear take to giant, colorful inflatable balls in an unexpected display of whimsy. By injecting a playful, rhythmic pace into otherwise mundane urban environments, the film creates a memorable contrast between the dusty, gritty reality of a construction site and the lighthearted spirit of the bouncing subjects. The execution leans into a cinematic, live-action technique, utilizing quick cuts and a humorous tone to bridge the gap between a quick lunch break and a feeling of genuine vitality. With complex post-production and VFX handled by William McVay, the spot avoids the polished, sterile look often associated with the category, favoring a kinetic, lifestyle-focused aesthetic that feels both relatable and jarringly fresh. This approach successfully positions the brand not just as a quick meal, but as a catalyst for a more energized state of mind, effectively using the absurdity of the visuals to keep the audience engaged while keeping the core brand messaging firmly at the center of the narrative.
Subway · Signature Menu
Subway introduces its Signature Menu through a high-energy commercial spotlighting the tactile quality of its ingredients. Directed by Benjamin Flaxman, the piece utilizes slow motion to capture the movement of fresh produce and prepared sandwiches in granular detail. The production leans into a glossy aesthetic, using dramatic, controlled lighting against a dark background to highlight textures like melting cheese, glistening meats, and crisp vegetables. The project was produced by Prodigious with agency support from Publicis Brisbane.
Subway · SUBBBQ Winter
Subway introduces its seasonal barbecue menu through the SUBBBQ Winter campaign. Directed by Benjamin Flaxman, the spot focuses on the preparation of pulled pork and smoky chipotle chicken subs, highlighting the ingredients with a dark, moody aesthetic. The production, handled by Prodigious with producer Karen Hayward, utilizes macro cinematography to emphasize the textures of toasted bread, layered vegetables, and barbecue sauce. The film employs warm studio lighting to contrast against the dark background and neon accents, leaning into a clean, commercial visual language.
Subway · Hot Honey
Subway introduces the Hot Honey sub in this commercial directed by Benjamin Flaxman. The film leans into a glossy aesthetic, utilizing high-contrast close-ups to highlight the build of the sandwich. Through live-action technique and slow-motion sequences, the spotlight falls on ingredients like crispy chicken tenders and amber honey. Production was led by Prodigious, with cinematography by Danny Pope.
Subway · Spring
Subway introduces its seasonal menu with the Spring commercial, a live-action project focused on the tactile quality of its core ingredients. The spot directs attention to the preparation of a signature sandwich, emphasizing the vibrancy of crisp lettuce, cucumbers, and glazed meat against a stark green backdrop. Helmed by director Benjamin Flaxman and captured by director of photography Jason Hargreaves, the production utilizes a polished aesthetic to highlight fresh textures. Produced by Tasty Pictures with advertising agency Publicis Brisbane, the film employs clean, dynamic cinematography to frame the food as the central narrative element.
Subway · SUBconcious
Subway explores the internal monologue of meal choices in the 'SUBconcious' campaign. Directed by Nick Ball and produced through MJZ, the spots employ a cinematic, live-action technique to visualize the comedic, relatable tension between desire and restraint across various everyday environments. The horizontal campaign features a series of vignettes that lean into dialogue-driven storytelling to capture the inner voices of diners. Post-production efforts include editing by Peter Sciberras and Tony LaRocca at Trim Editing US, with color grading by Mikey Pehanich at Royal Muster and sound mix by Matt Whitworth through Overcoast Music.
Subway · Behind the Subway Series
Subway steps behind the scenes of its Subway Series campaign, showcasing a series of candid conversations with athletes Stephen Curry, Patrick Mahomes, and Tony Romo. The documentary-style video captures the talent across various settings, moving between professional studio environments and locker room setups. Utilizing a live-action technique, the production highlights the interplay between natural and controlled studio lighting. The sound design, managed by Heavy Duty Projects, complements the promotional interviews, providing a clean and warm aesthetic throughout the series.
Subway · Sliced Deli
Subway’s Sliced Deli project showcases the fast food chain’s updated preparation process through a fast-paced commercial production. The video blends detailed food styling with live-action restaurant scenes, highlighting layered ingredients like turkey, tomatoes, and greens against a dark, minimalist backdrop. The spot transitions between high-energy close-ups of cold cuts and a lifestyle sequence set within a brightly lit restaurant. Produced by All Of Us Here, the work utilizes live-action techniques to emphasize ingredient freshness and the assembly of the final sandwich product.
Subway · Snowboard
Subway taps into high-energy visuals for this commercial project, featuring professional snowboarder Mark McMorris. The spot leans into an active, outdoor aesthetic, balancing dynamic mountain stunts with detailed product close-ups against a winter backdrop. The production, handled by All Of Us Here, utilizes live-action technique and drone footage to capture the scale of the winter landscape. The cinematic motion is complemented by natural daylight and a grainy texture, grounding the fast food campaign in a realistic, energetic setting.
Subway · Salad
Subway introduces a fresh approach to its menu with this commercial campaign highlighting its chicken and guacamole salad. The production, managed by All Of Us Here, leans into a clean, commercial aesthetic that emphasizes ingredient quality through deliberate composition. The film utilizes slow motion to capture the texture of seasoned grilled chicken, crisp lettuce, and vibrant produce. By contrasting these ingredients against a dark background with focused lighting, the work achieves a sharp, high-definition look that focuses on the assembly of the bowl from overhead to macro-level detail.
Subway · Crispy Chicken
Subway highlights its Crispy Chicken sandwich in this commercial production from All Of Us Here. The spot focuses on the sandwich components, using dynamic, high-speed food videography to showcase the texture of the breaded chicken alongside fresh lettuce, tomatoes, pickles, and sauce. Utilizing clean, live-action techniques, the project features floating ingredients set against a commercial kitchen background. This horizontal commercial focuses on visual appetite appeal to present the fast-food offering.
Subway · Protein Pockets
Subway introduces its Protein Pockets menu item in a commercial spot that leans into a humorous narrative style. The film features a series of surreal urban interruptions where pedestrians are caught in moments of disbelief, dropping various belongings as they pass by. Captured with live-action technique and illuminated by natural light, the production highlights a clean visual aesthetic. The project was created by agency Leo New York, with Academy Films US handling production. Post-production, VFX, sound, and music were provided by The Harbor Picture Company (US), and editorial work was completed by Cosmo Street.
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