Fast Food
Fast Food photography is famous for a gap most other categories don't manage publicly — the difference between the styled hero shot and what actually comes in the bag. On Visie, that craft spans campaign and product photography for marques like McDonald's, KFC, Starbucks, and Burger King, built layer by layer by food stylists working fast before the product wilts.
This week's top Fast Food projects
This week's top Fast Food projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
KFC · How Much Do You Believe in Chicken
KFC’s How Much Do You Believe in Chicken is a cinematic commercial that leans into a suspenseful, high-energy narrative. Directed by Vedran Rupic with creative development by Mother London, the film shifts from the static, atmospheric tension of a dimly lit warehouse to an urgent, coordinated movement sequence. Characters move through industrial corridors with live-action technique, their actions defined by pools of overhead lighting. The visual language emphasizes a moody aesthetic as the cast navigates the space in unison.
Domino's · Drop Everything - Brand
Domino's Australia presents 'Drop Everything,' a commercial campaign that juxtaposes chaotic everyday mishaps with the arrival of hot pizza. The film employs a series of comedic vignettes, transitioning from scenes of domestic disarray—such as foam-filled kitchens and backyard lawnmower accidents—to the culinary detail of melting cheese and loaded toppings. Produced by Good Oil with additional production service from Tasty Studios, the project integrates VFX and live-action techniques to maintain a fast-paced aesthetic. The post-production and visual effects were handled by ARC, while media strategy was led by Wavemaker Australia.
McDonald's Australia · Birdie's Big Brekkie Meal 30"
McDonald’s Australia brings a dose of nostalgic charm to the morning routine with this spirited campaign for Birdie’s Big Brekkie Meal. By seamlessly blending 2D animation with live-action technique, the commercial effectively bridges the gap between whimsical fantasy and the gritty reality of an urban construction site. The creative execution hinges on the delightful juxtaposition of Birdie, the beloved character clad in her signature pink jumpsuit and aviator goggles, interacting directly with real-world workers. This playfulness acts as a conduit for the brand, grounding the promotion of a refreshing strawberry-flavored frappe within a relatable, high-energy lifestyle narrative. Produced with the support of Sam I Am and featuring the expertise of Akcelo, the project thrives on its clever use of motion graphics to create a vibrant, humorous visual language that feels both modern and deeply familiar. The synergy between the animated sky sequences and the grounded live-action footage emphasizes a lighthearted, aspirational tone that resonates across the fast food and food and beverage sectors. Every element, from the sound design by BUTTER Music and Sound to the thoughtful choreography of the performance, ensures the brand remains a constant, energetic presence. It is a masterclass in hybrid production, proving that even a global icon can find a comfortable, compelling home in the heart of a bustling, everyday environment.
KFC · Hot Ranch
KFC injects a jolt of adrenaline into its latest food and beverage campaign, Hot Ranch, by pivoting away from the standard dining room setting and leaning into a hyper-kinetic, genre-bending narrative. The spot centers on social media sensation IShowSpeed, utilizing live-action technique to seamlessly bridge the gap between a sleek, nocturnal drive-thru experience and a surreal, sun-drenched Western fantasy. By contrasting moody, low-light interior car shots with an expansive, dusty environment populated by performers in vibrant red fringed cowboy attire, the film captures a sense of relentless momentum. The aesthetic is punctuated by sudden transitions and cinematic framing, effectively mirroring the fiery intensity of the product itself. Under the production guidance of Max Cooper and the meticulous post-production and visual effects work of William McVay, the narrative achieves a seamless blend of action and humor that feels tailor-made for a digitally native audience. The campaign expertly employs slow motion to heighten the stakes of the ride, grounding the fast-paced, high-energy sequence in a visual language that feels both polished and intentionally unpredictable. This bold creative departure highlights KFC's ability to maintain its identity within the competitive fast food landscape while embracing a more stylistic, action-oriented approach to brand storytelling that commands attention in every frame.
KFC · Chicken Battle
In a bold subversion of the fast food industry landscape, KFC brings its latest campaign, Chicken Battle, to life by collapsing the space between epic high-fantasy storytelling and contemporary quick-service marketing. This cinematic commercial leans into the surreal, casting a diverse group of actors as medieval warriors whose traditional armor is jarringly and humorously accented by red branded shirts, baseball caps, and iconic chicken buckets. Set against the sun-drenched backdrop of a rural field dotted with oak trees, the production utilizes a warm, golden-hour light that grounds the absurdity in a tangible, expansive reality. By blending the gravity of battle-hardened tropes with the casual consumption of fried chicken, the project effectively captures a playful, irreverent tone that feels uniquely self-aware. The live-action technique employed here manages to balance these disparate visual worlds, transforming a standard food and beverage advertisement into an engaging narrative exercise. With creative direction and agency support from Highdive, the project avoids the typical polished tropes of the sector, opting instead for a gritty, adventurous aesthetic that keeps viewers questioning the boundaries between fantasy and flavor. This intersection of medieval conflict and modern appetite highlights a strategic shift toward personality-driven content, ensuring the brand remains both memorable and deeply entrenched in the current cultural zeitgeist through its commitment to highly stylized, narrative-first advertising.
Pizza Hut · How Bad Do You Want Good - Pills
Pizza Hut presents 'How Bad Do You Want Good - Pills,' a fast food commercial spot centered on the anticipation of a meal. The film follows a subject in a park setting, utilizing live-action technique to capture a direct sequence of interaction with the product packaging. Directed by the team at MOFA with creative development from agency jnr., the project leans into a cinematic aesthetic. The execution features warm, natural light and horizontal framing to ground the narrative in an outdoor environment.
IHOP · The Trojan Chicken
IHOP presents The Trojan Chicken, a comedic commercial campaign that reimagines classical antiquity through a modern culinary lens. Produced by Arts & Sciences, the spot features a band of armored warriors stationed within a massive wooden rooster, debating the practicalities of their mission versus the allure of crispy chicken. The project leans into cinematic storytelling, contrasting sun-baked exterior desert sequences with detailed interior wooden sets. The execution relies on live-action techniques and a humorous narrative tone to bridge the gap between ancient history and contemporary dining experiences.
KFC · Go Full Chicken
The Go Full Chicken campaign for KFC presents a cinematic perspective on the brand's workforce. Developed by Special Australia, the live-action spot follows a restaurant employee during a twilight shift transition, capturing the quiet atmosphere of the parking lot environment. Produced by Exit Films, the creative leans into a cool color palette and deliberate pacing to frame the nightly routine. Post-production and VFX were managed by The Editors, with an audio landscape curated by Trailer Media, Mr Pape, and Sonar Music. The project was supported by media planning from Essence Mediacom.
KFC · Rudy II
KFC’s Rudy II commercial campaign, produced by Arts & Sciences, shifts between the high-energy environment of a crowded football stadium and the intimate, comedic setting of a local diner. The narrative centers on a group of characters discussing their aspirations while sharing buckets of fried chicken. Technically, the project employs a cinematic approach, utilizing high-contrast lighting to underscore the drama of the stadium sequences. The live-action work captures saturated team uniforms and athletic aesthetics to ground the fast food brand's creative direction within a familiar sports-focused context.
Nathan’s Famous · The Setup
Nathan’s Famous captures the energy of the diamond in their latest promotional campaign, The Setup. The piece features a group of baseball players in an outdoor sports venue, bringing a lighthearted, observational feel to the brand’s presence on the field. Executed through a polished, live-action technique, the film focuses on the dynamic interaction between the players and a product-focused display. The production was handled by the agency Leo Chicago.
Pizza Hut · Every Four Years
Pizza Hut’s Every Four Years commercial spot leans into the intersection of food and memory, centering on a father and child watching a soccer broadcast. The film captures an intimate living room scene, with the cinematic, warm aesthetic punctuated by a 1970s-inspired color palette and period-specific street scenes. Production was managed by Max Cooper, with post-production and visual effects provided by Cosmo Street and Apache. The project features sound design by the team at Lime Studios.
Jack in the Box · The Spiciest Player
This Jack in the Box campaign, 'The Spiciest Player,' captures a high-energy narrative centered on a young protagonist navigating a wet, rain-swept urban environment. The project transitions from these atmospheric city streets to stadium-bound sequences, utilizing moody tones and a distinct retro aesthetic to frame the action. Produced by Landia and agency TBWA\Chiat\Day LA, the spot leans into a cinematic visual style. The production relies on live-action techniques, underscored by intentional color grading that draws on vintage broadcast television elements to establish its tone.
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