Pringles: Once You Drop
Brand
Date
Oct 2026
Description
The 'Once You Drop' commercial for Pringles follows a funeral director balancing the somber atmosphere of his work with the presence of the snack brand. Directed by Brody Bernheisel, the spot employs deadpan humor and precise cinematic staging to create a contrast between the character's professional environment and his snack of choice. Captured by director of photography Jordan T. Parrott, the piece utilizes live-action technique to ground the narrative in a detailed interior setting. Production was handled by Omnicom with agency and creative support from BBDO, featuring talent Dan McDonald as the lead character.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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